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BY Stuart davidson

How To Generate Business Leads Using Social Media. Business Leads in Social Media. BY Stuart davidson. additional resources. additional resources available from the website. Webinar recording. Available soon on the Webinars page. Article.

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BY Stuart davidson

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  1. How To Generate Business Leads Using Social Media Business Leads in Social Media BY Stuart davidson

  2. additional resources additional resources available from the website... Webinar recording Available soon on the Webinars page. Article “How To Generate Business Leads Using Social Media” More Resources Video training and downloadable resources available from the Coaching area. Www.stuartjdavidson.com

  3. Q&a - Take Notes Please hold all questions until the end of the webinar Make sure you have a pen and paper handy to take notes I'll work through at a fast pace to squeeze as much in as possible Webinar recording will be available on the coaching site within 24hrs Www.stuartjdavidson.com

  4. How To Generate Business Leads Using Social Media

  5. What is a Business Lead? A business lead is someone who show interest in your offering and provides contact details for further contact.

  6. Capturing a Business Lead A business lead needs to be captured and converted in order to realise business value. Methods of capturing a lead Methods of nurturing lead Automated: - Email Manual: - Phone - Face-to-face - Online engagement (IM, social media) - Email opt-in - Social media engagement - Sales question - Recommendation / referral - Live chat - Direct email enquiry - Direct phone enquiry Www.stuartjdavidson.com

  7. How Can social Media Be Leveraged? There's typically 3 ways social media can be used to generate business leads...

  8. Social Media lead Generation Generare Traffic Generate ENgagement Generare Leads Use social media as a means to drive traffic to your marketing resources that capture business leads. Use social media to reach out and start talking to prospects, provide customer service and alleviate buying concerns. Use social media to generate leads directly on social networks (i.e. Internal Facebook pages / ads, Twitter cards / ads etc). Www.stuartjdavidson.com

  9. Example: Twitter – Generate Direct Leads Use Lead Generation Twitter Cards The beauty of Twitter LGCs is that you can add a LGC to a regular non-promoted Tweet and it doesn't cost you a single solitary penny. Compose and send the Tweet from inside Twitter Ads 1. Log in to Twitter 2. Click the Setting Icon and select "Twitter Ads" from the drop down menu 3. Click on the "Creatives" Tab in the top Nav Menu in Twitter Ads and Select "Cards" 4. Click "Create your first Lead Generation Cards" Www.stuartjdavidson.com

  10. Example: Facebook – generate Traffic Link Facebook Updates to Website Create compelling Facebook updates that your audience would want to click to your website to find out more. Vary Content Delivery Test, measure and analyse components of your Facebook marketing to optimise: - Timing - Message - Format [Link, Video, Image, Text] Www.stuartjdavidson.com

  11. Example: LinkedIn – Generate Engagement Use LinkedIn updates and Groups Use the various update streams to engage with your 1st degree connections and Groups to engage with wider audiences. Understand, Listen, Engage, Respond Know who your audience is and what they want to discuss, listen to them, engage when appropriate and valuable, respond accordingly. Example: LinkedIn Questions Www.stuartjdavidson.com

  12. are You using all 3 Social Strategies? If you're not using all 3 social tactics to generate leads then ultimately, you're leaving money on the table. But... If resources are tight, then it's better to focus on ONE and perform well, than THREE and perform badly. [Example 1: Business owners with no time can use social ads to generate leads on autopilot] [Example 2: Marketers with little capital can engage with prospects to generate leads manually]

  13. How To Generate Business Leads Using Social Media Key takeaways: • Understand what a lead is • Understand how to Capture and Nurture Leads • Understand 3 social media approaches to generating leads • Understand how you can implement each of the 3 strategies Www.stuartjdavidson.com

  14. Have your say: Q&A If you haven't done so already, type your question into the message box now.

  15. What's next? Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching area. As part of your marketing coaching membership, you can ask me one question a month via email and I'll send a personalised and private email response back. If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected! EMAIL: contact@stuartjdavidson.com @RealSocialShark www.facebook.com/thesocialshark Www.stuartjdavidson.com

  16. See you next time! Remember to check the coaching website for webinar video recording.

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