Radio 1

1. Radio 1

2. Demographics: • Age/gender, race, location, employment status. • Psychographics: • Personality, values, attitudes, interests, lifestyles.

3. Social grade classification • The NRS ‘ABC1’ demographics profiling system- often called ‘social grade definitions’ – is well established and widely used in the media. • NRS stands for National Readership Survey(NRS LTD) • The NRS social grade definitions have been in use for decades, mainly for audience profiling and targeting by the media, publishing and advertising sectors.

4. NRS Social Grade classification • A- upper middle class higher managerial, administrative or professional. • B- middle class intermediate managerial, administrative or professional. • C1- lower middle class supervisory or clerical. Junior managerial, administrative or professional. • C2- skilled working class, skilled manual workers. • D- working class, semi and unskilled manual workers. • E- those at lowest level of subsistence; state pensioners or widows/ widower (no other earners) , casual or lowest grade workers.

5. Group A – Lawyers, Doctors, scientists, well paid professionals. • Group B - Teachers, Middle management, Fairly well paid professionals. • Group C1 – Junior management, Bank clerks, ‘White collar’ professions. • Group C2 – Electricians, Plumbers, Carpenters, Skilled manual workers. • Group D – Manual workers: Drivers, Post sorters, Cleaners. • Group E - Students, Unemployed, Pensioners.

6. How thrillers use demographics • Thriller movies could be aimed at any off the letter codes. This is because it has such a wide audience. However some thrillers do not appeal to all audiences such as a psychological thriller may not appeal to the E code as they could be less educated if they

7. Lifestyle groupings • Another form of classification attempts to label according to their attitudes and values. The advertising agency Young & Rubicam created one widely used system which has been explained here. • Succeeders: people who are successful and self confident, follow their own ideas of what is a good product. • Reformers: creative, caring, not brand conscious. • Aspirers: people who want to ‘get on’ and be ‘ok’ • Mainstreamers: the largest group, conformists( like to fit it) who buy ‘safe’, big brand products. • Explorers: want to try new things, likely to be the first to want and use completely new products. • Constrained: they are the resigned and struggling poor.

8. Psychographics • Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living. • In what ways are audiences categorised by media industries? Media industries use categories to target their audiences, one way they do this is through demographics. They use demographics to decide who it should be aimed at by taking their personal information such as age, gender and social class and putting them in a group. They also use psychographics, they are used to aim at an audiences particular and personal choices, such as personality. Media industries also use lifestyle groupings as a way of categorising audiences by focusing on what they are as a person and the traits that they have; for example: being caring and creative.

9. The BBC • The BBC is what is known as a public service broadcaster. • It is funded through the TV license fee ONLY • It’s mission statement is to ‘inform, educate and entertain’ • The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. • It’s target audience is 15-29 year olds and it should also provide some programming for younger teens. • It should offer a range of new music , support for emerging artists( especially from the UK) and provide a platform for live music. • News, documentaries and advice campaigns should cover areas of relevance to young adults.

10. Radio 1 should be: • Confident • Humorous • Interesting • Up on trends • Unique/ original • Lively • Informative • High quality • Challenging • Innovative • Nurture UK talent • A MIX OF MUSIC, INFORMATION AND ENTERTAINMENT • Bringing the UK the world and the world to the UK

11. Budget • Radio 1 had a service budget of £34.7 million in 2016/2017 • The breakfast show: • Flagship show on BBC Radio 1 • Nick Grim-shaw has been the host since Sept 2012 • He is being replaced by Greg James in Autumn 2018 • Previous host was Chris Moyles who was the shows longest serving presenter to date at eight and a half years. • Started in 1967 hosted by Tony Blackburn

12. Nick Grimshaw • Grimshaw joined BBC Radio 1 in September 2007, presenting the BBC's youth strand Switch with friend and fellow DJ Annie Mac. • From October 2008 to May 2009, Grimshaw hosted Radio 1's Weekend Breakfast Show. Grimshaw then went on to present the 10 pm – midnight slot on BBC Radio 1 on 1 June 2009. • On 11 July 2012 it was announced that Grimshaw would replace the long-standing Chris Moyles as host of The Radio 1 Breakfast Show. The last live show was broadcast on 12 September 2012. • In November 2012, Grimshaw attracted criticism from Magic Radio breakfast presenter Neil Fox for comments he made about Radio 1's decision to omit Robbie Williams's "Candy" from its A-List playlist – reportedly due to being "too old" for the station's target demographic. • Some days later, Grimshaw was in the headlines again after it was claimed he refused to promote Rihanna's latest album because she cancelled an interview with him. • Grimshaw's career started on UK entertainment channel E4, hosting daily shows. In September 2007, he crossed over to Channel 4, hosting the daily breakfast show Freshly Squeezed with Alexa Chung and more recently Jameela Jamil, airing 7 am on weekdays. • In July 2017 the BBC confirmed that Grimshaw's salary was in the £350,000 – £399,999 bracket. • On 24 October 2013, it was reported that Grimshaw's breakfast show had one million fewer listeners than Moyles' and that its audience figures were the worst for the station in over a decade. • In February 2014, the breakfast show recorded an enhancement of more than 700,000 listeners, which set the average number of listeners per week to 6.3 million.[9] However, on 15 March 2014, it was reported that Grimshaw had lost another 510,000 listeners, for a weekly total of 5.78 million. • On 17 August 2012, Grimshaw came out as gay. He appeared at number 8 on The Independent on Sunday's list of the 101 most influential LGBT+ people in Britain 2012.

13. Greg James • James joined BBC Radio 1 in June 2007, to present Early Breakfast on Friday. He presented his first show on Friday 1 June 2007, the day after graduating from university. In October 2007, he was awarded the Early Breakfast Show. • On 20 August 2018, James took over Radio 1 Breakfast from Nick Grimshaw. The pair switched shows, with Grimshaw taking on the Drivetime show from 4pm-7pm. It was announced by the two presenters on Grimshaw’s Breakfast Show on 31 May, with Grimshaw “It’s time for a change” • On 1 June 2018, James announced his engagement to his girlfriend, Bella. • Awarded five different awards in the last five years, two of them being in 2013 together.

14. Components that contribute towards making ‘The Breakfast Show’ • Team of people • A host • Headlines • Listeners • Microphones • Guests • Music • Transmitter • Phone • Games • Script • Security

15. Podcast on production • Will Foster – Producer. • Fiona Hanlon – Assistant Producer. • Script – not like a book, chunked in to 10 minute slots. • Leave the show knowing what is going to happen the next day. • Team assistant sits outside the studio – answer phones. • Important to maintain a friendship with co-workers. • Music team – playlist the music for the show from 4am-7pm. • ‘Hot food’ – content that is ready to go.

16. Summarise the production of the Radio 1 Breakfast Show. • The Breakfast Show requires a lot of planning and composing to get it up to the highest standard for the audience. The producers are constantly working and staying alert on the current affairs, even when they are not at The Breakfast show. The producers always make sure that they leave knowing what will happen on the show the next day; they use a lot of work that has always been scripted however the script is not like a book it is chunked in to 10 minute slots. If they don’t have something to talk about or they have a few minutes where nothing is happened they use the ‘Hot food’ which is content which has been listed before which is ready to use straight away. One of the assistant producer’s job is to sit outside of the studio and answer calls and then brief them on what to say; this is just one of there many jobs. They also have a music playlist which is compiled together so that they don’t play the same music in the same order from 4am-7pm. The host’s main job is to present; they need to be energetic and be up to date on current affairs as well as being likeable they must also know what has been planned for the days show. If the host isn’t liked by the audience then the show can lose out because of this.

17. High Quality and challenging • Viral granny • Interviews • Theme music for staff • Tune of the week • Sound Bites from celebrities • Yesterday’s quiz • Unpopular Opinion • Driving license • Mental health • Higher budget than other radio stations • Their guests are mainly well known celebrities • News- unbiased

18. Innovative and original • Relevant news and games. • Features lots of UK music artists and bands. • Music appeals to 15-29 year olds as the current music in the charts would appeal to them. • Game of phones. • 10 minute takeover. • Personal stories that relate to the target audience. • Waitrose store cupboard. • Varies the music genres that are played to the audience. • They play UK artists waiting to emerge. • They play older UK talent as well as the newer talent.

19. Questions • How does the show target it’s audience? • The Radio show targets their audiences by playing a mix of UK and American hits, it’s mainly the charts so it targets it’s their audience by playing the main hits that fit their interest and they use news stories that interest the young listeners and may also be affecting them e.g. Mental Health. • What is the use of language like? Formal or informal? • They use informal language for the quizzes as well as when they are talking about the music and introducing songs, but the use formal language when they are presenting the news • What sort of features does the show have? • The show has a lot of features for example, they do a lot of quizzes which engage the young audience as they base the quizzes on past events to do within the news. They also include guests attending the show and answering questions and playing games. The radio also use a lot of relatable events. • What prior knowledge are they expecting the audience to have e.g. are they assuming that the audience would know who certain celebs are? • They would expect people to know about social media and what viral means. They would also expect their audience to know about some events and news that have happened in the past week. They may also expect their audience to know about some celebrities that they have come on the show, as they may get the audience to interact with the celebrity.

20. Live on radio 1 • Audiences can listen to the breakfast show every weekday morning from 6;30-10am. • 97-99 FM • The BBC only broadcast the show in the UK. So this means people outside of the UK cannot listen to the show on the radio ( they can however listen online).

21. BBC IPlayer • Features: • Listen Live • Continue listening • Podcast & Radio Highlights • Categories of music genres • Playback previous episodes • You can watch the guest appearances on YouTube. • The iPlayer radio straight away allows you to listen to live music but you can also catch up on earlier shows that you have missed. It also allows you to choose which genre of music you would like to listen to and it allows you to listen to a variety of different music within that genre. If you have already logged in and you have started to listen to something then it allows you to pick up where you left off.

22. Digital convergence • The term digital convergence refers to the fact that now – we have devices available to us that perform the task of many other devices. • What impact has digital convergence had on The Radio 1 Breakfast Show? State and explain one positive and one negative point. • Positive: allows you to listen to the show and previous shows all in one place at one time. • Negative:

23. How does the ‘Breakfast Show’ interact with their audience? • Instagram: • Post video clips from the days show • Post clips from the games • Post what guests are going to be appearing on the days show as well as posting clips of them appearing. • Also post about the live lounge covers of guest stars.

24. Breakfast show competitors • Streaming services: Spotify, apple music • CD’s • Other Radio Stations: Kiss, Capital and Heart • Youtube

25. What is OFCOM? • The regulator for communication services that we use everyday. • They make sure that people get the best out of their broadband, home phone and mobile. But they also keep an eye on radio and TV. • They also look after the postal service and the airwaves used by things such as: walkie talkies. • OFCOM also work with vulnerable old people to make sure that they don’t get scammed. • They help to make sure that people across the UK are satisfied with what they hear on the TV and Radio as well as making sure the programmes reflect the audiences.

26. How are listening figures monitored? • RAJAR: • Stands for Radio Joint Audience Research. • In charge of measuring the radio audiences in the UK. • Jointly owned by BBC and the radiocentre on behalf of the commercial sector.

27. How many people are listening to the BBC Radio?

28. Competition: Radio • What kind of music does a commercial radio play? Kiss FM: • Up to date music, featuring music from the charts such as Ariana Grande, Post Malone and Rita Ora. • What content is available on the website? • New music, with minute by minute recently played music. Listen online to the current show, competitions, news and lots of other benefits.

29. Competition: Music Streaming • What music streaming sites is R1 in competition with? • Spotify, Apple music, YouTube. • How much is there on this type of site? • Your library, places for you to browse new music, recommended music for you and the genre on music you listen to, radio. • 72% of people that listen to Spotify are under 25.