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Radio. Pop Culture and Radio 1920’s – 1950’s . You have radio to thank…. Radio is Born. Radio’s Roots How it works Transmitters and Receivers AM & FM One Big “Commercial” Call Letters FCC U.S. = K, W, N, AA-AL 1920 – KDKA in Pittsburgh, PA 1922-1923 = Birth of Network Radio
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Radio • Pop Culture and Radio • 1920’s – 1950’s
Radio is Born • Radio’s Roots • How it works • Transmitters and Receivers • AM & FM • One Big “Commercial” • Call Letters • FCC • U.S. = K, W, N, AA-AL • 1920 – KDKA in Pittsburgh, PA • 1922-1923 = Birth of Network Radio • “Golden Age of Radio”
The Major Networks • NBC - 1926 • CBS - 1929 • MBS - 1934 • AFR(T)S - 1943 • ABC - 1943
Comedy Abbott & Costello Amos & Andy Jack Benny Drama Lux Radio Theater Challenge of the Yukon Mystery Lights Out The Man Called X Political/News Shows The World Today FDR’s Fireside Chats SciFi Dimension X The Adventures of Superman Western Gunsmoke Lone Ranger Detective Sherlock Holmes Dragnet Quiz Shows It Pays To Be Ignorant Monitor Popular Programs
Advertising and Radio • Show Sponsorship • Soap Opera • Variety Shows • Children’s Shows • Box Top Promotions • Birth of the Jingle • Mr. Clean • Alka Seltzer • How Advertising Has Changed • Cartoons & Cigarettes? • Longer Attention Span? • A Serious Beer Commercial?
Radio Brings Important Events to the Living Room • Hindenburg Explodes – 1937 • Pearl Harbor – 1941 • D-Day – 1944 • FDR Dies – 1945 • VE Day – 1945 • A Bomb Hiroshima – 1945 • VJ Day – 1945
Video Kills the Radio Star • Did it?