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RADIO

A new kind of mass media – “disembodied newspapers”. RADIO. Sharing in the listening experience – Broadcast. Sharing in the listening experience – Broadcast

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RADIO

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  1. A new kind of mass media – “disembodied newspapers” RADIO

  2. Sharing in the listening experience – Broadcast

  3. Sharing in the listening experience – Broadcast • What does it mean to lose the communal/shared experience of listening (or with television watching) the same thing at the same time as others?

  4. Radio’s Goals and Motivations

  5. Radio’s Goals and Motivations • Militaristic – 1917 – 1919: World War I – government shuts down all radio for military use only.

  6. Radio’s Goals and Motivations • Militaristic – 1917 – 1919: World War I – government shuts down all radio for military use only. • Advertizing – 1920s: Large networks used sponsorship to pay for radio.

  7. Radio’s Goals and Motivations • Militaristic – 1917 – 1919: World War I – government shuts down all radio for military use only. • Advertizing – 1920s: Large networks used sponsorship to pay for radio. • Educational – 1927: response to The Radio Act of 1927 favoring of Big Business, non-profit Radio Broadcasters formed The National Committee on Education by Radio.

  8. Radio’s Goals and Motivations (cont.)

  9. Radio’s Goals and Motivations (cont.) • Entertainment – 1930s – 1950s: Radio’s Golden Age

  10. Radio’s Goals and Motivations (cont.) • Entertainment – 1930s – 1950s: Radio’s Golden Age • Oppositional – 1950s – 1960s: Harder to find on the dial, were union sponsored radio that promoted workers rights, Civil Rights Movement, Vietnam War protest, Feminist Movement.

  11. Radio’s Goals and Motivations (cont.) • Entertainment – 1930s – 1950s: Radio’s Golden Age • Oppositional – 1950s – 1960s: Harder to find on the dial, were union sponsored radio that promoted workers rights, Civil Rights Movement, Vietnam War protest, Feminist Movement. • Music – 1970s: hi-fidelity radio and Top40 – sells music.

  12. Radio’s Goals and Motivations (cont.) • Entertainment – 1930s – 1950s: Radio’s Golden Age • Oppositional – 1950s – 1960s: Harder to find on the dial, were union sponsored radio that promoted workers rights, Civil Rights Movement, Vietnam War protest, Feminist Movement. • Music – 1970s: hi-fidelity radio and Top40 – sells music. • Conservative – 1980s: Death of the “Fairness Doctrine” in 1987 under President Ronald Reagan unleashes politically motivated AM dial conservative agenda talk radio.

  13. Riveting Radio

  14. Riveting Radio • 1925: Calvin Coolidge is the first president to be inaugurated live on radio

  15. Riveting Radio • 1925: Calvin Coolidge is the first president to be inaugurated live on radio • 1937: the Hindenburg crash is covered by live broadcast

  16. Riveting Radio • 1925: Calvin Coolidge is the first president to be inaugurated live on radio • 1937: the Hindenburg crash is covered by live broadcast • 1938: Orson Welles’ "War of the Worlds" radio hoax, so convincing that thousands of people actually thought Martians were attacking the US.

  17. Riveting Radio • 1925: Calvin Coolidge is the first president to be inaugurated live on radio • 1937: the Hindenburg crash is covered by live broadcast • 1938: Orson Welles’ "War of the Worlds" radio hoax, so convincing that thousands of people actually thought Martians were attacking the US. • 1941: The Japanese attack on Pearl Harbor via telephone

  18. Orson Wells, creator of “War of the Worlds” radio hoax of 1938 comments on his aims 16yrs later… (from a clip from RadioLab)

  19. The Fairness Doctine • Enforced balance – a protection or an limit to free speech? • The Federal Communication Commission introduced the Fairness Doctrine in 1949 as a way to ensure radio coverage spent equal time to both sides of controversial topics. • The FCC eliminated the doctrine in 1987, and removed all language surrounding the doctrine in 2011.

  20. You’ve Just WON funding! • For a new radio venture! • What will your radio venture be? • Consider: • For profit? Or not-for-profit? • Radio show formats? New? Based on older • formats? • Content? News? Music? What else? • Outlets? How will your audience have access your show(s)? • If news is part of your radio venture, will you try to abide to the Fairness Doctrine, (even though you don’t have to legally)?

  21. Prometheus Radio Project Low Powered Radio

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