MTR Digital Panel Network Sales Presentation Updated as of 22 Apr 2009

1. MTR Digital Panel Network Sales Presentation Updated as of 22 Apr 2009

2. Table of Content • Why MTR Digital Advertising? • JCDecaux Group Digital Experience • MTR Digital Panel Network • Why Digital Panel Network? • Product Offers • Media Rate • Locations • One Stop Service Solution • Technical Specifications • Artwork Approval • Material Submission

3. Why MTR Digital Advertising?

4. Why MTR Digital Advertising? • Why Digital? • Allows motion which attracts attention as animated ad is perceived to be an effective format • Offers new creative possibilities, freshness and a modern image • Flexible for speedy update to communicate right message at the right time • MTR captive environment has a competitive advantage over other outdoors to ensure full message delivery

5. JCDecaux Group Digital Experience

6. JCDecaux Worldwide Presence FINLAND NORWAY UK FRANCE CZECH REPUBLIC USA GERMANY HUNGARY SHANGHAI HONG KONG AUSTRALIA CHILE Well-established Global Outdoor Digital Experience. Strong global network for experience sharing and idea generation.

7. MTR Digital ProductsEvolution Digital Panel Network Digital Escalator Crown Bank 100 Trackside Plasma TV 51 Concourse Plasma TV 4 Plasma Ring Launch ofConcourse Plasma TV Launch of Trackside Plasma TV Jun 03 Dec 03 Oct 06 Q3 08 Q1 09

8. Digital Panel Network 65” HD Plasma Panel in pairs to display animated images enhancing visibility and impact 8

9. Product Offers 65” HD PLASMA Panel 120 panels across 10 high traffic stations Maximum 4 advertisers in the same network at the same period Image can flow across the Digital Panels Synchronization in pairs Flexible to run 3 different creative executions per day

10. Product Positioning Network Product for Mass Coverage with Creative Flexibility for Dynamic and Multi-visual impact Mass Network Coverage Innovative & Progressive Brand Image 120 panels across 10 high traffic stations new creative possibilities and modern image Right Message at the Right Time High Creative Flexibility Simple Execution digital display allowing animation, video and motion graphic allow creative rotation by different times of the day High Impact twin display to showcase product features

11. Creative Mockup Demo In case the above file is not properly displayed, please visit our website for the demo video.

12. Campaign Showcase and Client Credentials L’Oréal Hong Kong • Ms. Janet He, Group Brand Manager of L’Oréal Hong Kong • “We are delighted to find a new and innovative format with enhanced communication capacity, which synchronizes with our product innovation and can display the dynamic product concept in more layers.”

13. Campaign Showcase and Client Credentials Package Tours Mr. C. N. Yuen, Business Development Manager of Package Tours - “This format allows for timely arrangement of our promotions for different tours and packages to be broadcast at various time of the day, marketing the best travel destinations to our target audience.”

14. Campaign Showcase and Client Credentials Panasonic • Mr. Thomas Wong, Advertising Manager, Marketing Communications Division of Shun Hing Electronic Trading Co., Ltd., the sole agent of Panasonic brand products in Hong Kong and Macau • “We believe the Digital Panel Network can strengthen our brand image as the forerunner in technology. It is the right and effective media to promote our digital products with its high image quality.”

15. Campaign Showcase and Client Credentials UPS • Mr. Kenny Sin, Marketing Manager of UPS Hong Kong • “Its animation allows our storyboard to bring across the advertising message easier and clearer, whereas the network coverage at high traffic locations can enhance our brand exposure.”

16. Digital Panel Network Media Rate Mass Coverage at 10 High Traffic MTR Stations: Central, Admiralty, Wan Chai, Causeway Bay, Tai Koo, Prince Edward, Mong Kok, Tsim Sha Tsui, Kowloon Tong and Kwun Tong Gross Media Rate: 900 sec/hour - HK$396,000 (Total 60 pairs for 2 weeks) 900 sec/hour - HK$474,000 (Total 60 pairs for 3 weeks) Minimum Booking Period: 2 weeks Key Notes for Advertisers: • Include 3 versions to be broadcast throughout the booking period • A surcharge of $1,000 is applicable for each additional creative version • Maximum of 4 advertisers can share the network at the same period • Panel Extension (Optional for Domination only) and subject to the offer • Schedule change request must be submitted 2 working days prior to display time

17. Mass Coverage at 10 High Traffic MTR Stations

18. Locations StationLocation No. of PairsTotal no. of pairs Admiralty Concourse Level 4 8 Upper Platform Level 2 Lower Platform Level 2 Causeway Bay Sogo Concourse 2 9 Upper Platform Level 4 South Times Square Concourse 5th Basement 1 South Times Square Concourse 3rd Basement 1 West Concourse Level 1 Central Transfer Concourse Level 6 8 Worldwide House Concourse 2 Wan Chai Concourse Level 1 5 Lower Platform Level 1 Upper Platform Level 3 Tai Koo Concourse Level 4 4

19. Locations StationLocation No. of PairsTotal no. of pairs Mong Kok Concourse Level ( near Entrance A) 3 4 Concourse Level ( near Entrance E) 1 Prince Edward Concourse Level 4 4 Kowloon Tong Concourse Level 3 5 Entrance C (Festival Walk) 2 Kwun Tong Concourse Level ( near Entrance A) 4 7 Concourse Level ( near Entrance D) 3 Tsim Sha Tsui Concourse Level (near Entrance A) 3 6 Concourse Level (near Entrance C) 3

20. Technical Specification • The standard spot-length for advertisement is 10 seconds* • No audio support will be provided • Animated /Static Image File Format • JPEG / WMV9/MPEG2 • Resolution : 1080 x 1920 pixels ( portrait mode) • Video File Playback Format • WMV9 / MPEG2 • Resolution : 1080 x 608 pixels (16:9 video) • For more details on technical specifications, please refer to the Digital Panel Network Content Specifications *Spot length can be extended to 15 sec or 20 sec subject to special request. Frequency of the extended spot length will be adjusted accordingly and a 15% loading fee is required.

21. Artwork Censorship • Send all creatives for Digital Panel Network/ Feature Ads (sticker extension artwork) and mock ups of site photos to the Booking/ Traffic Department of JCDecaux Digital Vision. • All required materials are to be uploaded to the JCDecaux Digital Vision’s FTP server: ftp://ftp.jcdecaux.com.hk/ • For enquiries regarding specifications / scheduling / delivery details and deadlines / login name and password of FTP server / full censorship / file submission / failure report, contact : • Mr Keith Chan, Senior Traffic Coordinator of JCDecaux Digital Vision. • Telephone No.: 3960 3322 (Office Hours)/ 9269 3099 (Non-office Hours) • Email Address : keith.chan@jcdecaux.com.hk

22. Material Submission • All materials are subject to approval of TELA censorship and MTR • Corporation Limited • JCDecaux Digital Vision will provide dedicated FTP server • ftp://ftp.jcdecaux.com.hk with login details for materials upload • Commencement : every Tuesday

23. One-Stop Service Solution (Optional)

24. One Stop Service Solution • “One Stop Service Solution” aims to help shorten clients’ production lead time • Offers creative recommendation, storyboard design, production and up to media files (static & video) based on the source materials provided by the client/creative agency • Provides on-site checking to ensure the quality of the media files • Contact Staff: Jeff Man Direct Line: 2862 7293 Jeff.man@jcdecaux.com.hk Jeff Chan Direct Line :2862 7266 Jeff.chan@jcdecaux.com.hk

25. Contact Us Digital Panel Network – Offers you the high creativity flexibility and mass coverage! For details, please contact our sales team on (852) 3960 3333 now!

26. About MTR Passengers Profile MTR* passengers are young, better educated, affluent individuals and senior personnel at work Source: Nielsen Media Index 2007( year-end report) *MTR System including Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line