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MTR Digital Panel Network Sales Presentation December 19th, 2008

MTR Digital Panel Network Sales Presentation December 19th, 2008. Table of Content. Why MTR Digital Advertising? JCDecaux Group Digital Experience MTR Digital Panel Network Why Digital Panel Network ? Product Offers Sales Package Locations One Stop Service Solution

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MTR Digital Panel Network Sales Presentation December 19th, 2008

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  1. MTR Digital Panel Network Sales Presentation December 19th, 2008

  2. Table of Content • Why MTR Digital Advertising? • JCDecaux Group Digital Experience • MTR Digital Panel Network • Why Digital Panel Network? • Product Offers • Sales Package • Locations • One Stop Service Solution • Technical Specifications • Artwork Approval • Material Submission

  3. Why MTR Digital Advertising?

  4. Why MTR Digital Advertising? • Why Digital? • Allows motion which attracts attention as animated ad is perceived to be an effective format • Offers new creative possibilities, freshness and a modern image • Flexible for speedy update to communicate right message at the right time • MTR captive environment has a competitive advantage over other outdoors to ensure full message delivery

  5. JCDecaux Group Digital Experience

  6. JCDecaux Worldwide Presence FINLAND NORWAY UK FRANCE CZECH REPUBLIC USA GERMANY HUNGARY SHANGHAI HONG KONG AUSTRALIA CHILE Well-established Global Outdoor Digital Experience. Strong global network for experience sharing and idea generation.

  7. MTR Digital ProductsEvolution Digital Panel Network Digital Escalator Crown 100 Trackside Plasma TV 51 Concourse Plasma TV 4 Plasma Ring Launch ofConcourse Plasma TV Launch of Trackside Plasma TV Jun 03 Dec 03 Oct 06 Q3 08 Q1 09

  8. Digital Panel Network 65” HD Plasma Panel in pairs to display animated images enhancing visibility and impact

  9. Product Offers 65” HD PLASMA Panel 120 panels across 10 high traffic stations Maximum 4 advertisers in each network at the same period, total 2 networks Image can flow across the Digital Panels Synchronization in pairs Flexible to run 3 different creative execution per day

  10. Product Positioning Network Product for Mass Coverage with Creative Flexibility for Dynamic and Multi-visual impact Mass Network Coverage Innovative & Progressive Brand Image 120 panels across 10 high traffic stations new creative possibilities and modern image Right Message at the Right Time High Creative Flexibility Simple Execution digital display allowing animation, video and motion graphic allow creative rotation by different time of the day High Impact twin display to showcase product features

  11. Creative Mockup Demo

  12. Digital Panel Network Sales Package March 17, 2009 – Launch Package One network – ADM,MOK,CEN,TST , TAK (subject to technical feasibility) Weekly gross: $130,000 for 30 pairs (90x10-sec / hour) Minimum Booking Period: 2 weeks Stage 1 • May 5, 2009 (tentative) – Full Coverage Package • Total 2 Networks - CAB, KOT, WAC, KWT, PRE Stage 2

  13. Digital Panel Network Notes to Advertisers • Include 3 versions to be broadcast throughout the booking period • Surcharge of $1,000 applicable for each additional creative version • Schedule change request must be submitted 2 working days prior to display time • Domination of entire Digital Panel Network (Optional) • Panel Extension (Optional for Domination only)

  14. Locations StationLocation No. of PairsTotal no. of pairs Admiralty Concourse Level 4 8 Upper Platform Level 2 Lower Platform Level 2 Causeway Bay Sogo Concourse 2 9 Upper Platform Level 4 South Times Square Concourse 5th Basement 1 South Times Square Concourse 3rd Basement 1 West Concourse Level 1 Central Transfer Concourse Level 6 8 Worldwide House Concourse 2 Wanchai Concourse Level 1 5 Lower Platform Level 1 Upper Platform Level 3 Taikoo Concourse Level 4 4

  15. Locations StationLocation No. of PairsTotal no. of pairs Mongkok Concourse Level ( near Entrance A) 3 4 Concourse Level ( near Entrance E) 1 Prince Edward Concourse Level 4 4 Kowloon Tong Concourse Level 3 5 Entrance C (Festival Walk) 2 Kwun Tong Concourse Level ( near Entrance A) 4 7 Concourse Level ( near Entrance D) 3 Tsim Sha Tsui Concourse Level (near Entrance A) 3 6 Concourse Level (near Entrance C) 3

  16. Technical Specification • The standard spot-length for advertisement is 10 seconds* • No audio support will be provided • Animated /Static Image File Format • JPEG / WMV9/MPEG2 • Resolution : 1080 x 1920 pixels ( portrait mode) • Video File Playback Format • WMV9 / MPEG2 • Resolution : 1080 x 608 pixels (16:9 video) • For more details on technical specification, please refer to Digital Panel Network Content Specification *Special spot length subjects to technical feasibility

  17. Artwork Censorship • Send all creatives for Digital Panel Network/ Feature Ads (sticker extension artwork) and mock ups of site photos to the Booking/ Traffic Department of JCDecaux Digital Vision. • All required materials are to be uploaded to the JCDecaux Digital Vision’s FTP server: ftp://ftp.jcdecaux.com.hk/ • For enquiries regarding specifications / scheduling / delivery details and deadlines / login name and password of FTP server / full censorship / file submission / failure report, contact : • Mr Keith Chan, Senior Traffic Coordinator of JCDecaux Digital Vision. • Telephone No.: 3960 3322 (Office Hours)/ 9269 3099 (Non-office Hours) • Email Address : keith.chan@jcdecaux.com.hk

  18. Material Submission • All materials are subject to approval of TELA classification • JCDecaux Digital Vision will provide dedicated FTP server ftp://ftp.jcdecaux.com.hk with login details for materials upload • Commencement : every Tuesday

  19. One-Stop Service Solution (Optional)

  20. One Stop Service Solution • “One Stop Service Solution” aims to help shorten clients’ production lead time • Offers creative recommendation, storyboard design, production and up to media files (static & video) based on the source materials provided by the client/creative agency • Provides on-site checking to ensure the quality of the media files • Contact Staff: Jeff Man Direct Line: 2862 7293 Jeff.man@jcdecaux.com.hk Jeff Chan Direct Line :2862 7266 Jeff.chan@jcdecaux.com.hk

  21. Benefits for Official Launch Advertisers • The FIRST 4 advertisers will be entitled as Official Launch Advertisers • Be invited to the Official launch of Digital Panel Network • at The Best of Best Award 2008 on 16 March 2009 • Benefit from all related media exposure and publicity activities

  22. Key Dates Think Wild & Book Now! Deadline for creative storyboard submission January 21st 2009 Confirmation of 4 LAUNCH advertisers January 23rd2009 Tentative Launch Dates: Launch Network: March 17th 2009 Full Coverage Network: May 5thh 2009(tentative) Notes: 1st advertiser is selected based upon submission’s creativity, subject to final approval by JCD - evaluation focus is on digital creativity

  23. Thank You!Q&A Session

  24. Digital Panel Network Sales Package • Stage 1: March 17, 2009 – Launch Package • ADM, MOK, CEN, TST and TAK, one network(subject to technical feasibility) • Weekly gross: $130,000 for 30 pairs (90 x10-sec per hour) , • Minimum Booking Period : 2 weeks • Stage 2 : May 5(Tentative)– Full Coverage Package • Total 2 Networks - CAB, KOT, WAC, KWT, PRE

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