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Semiotics and Television Criticism. Nick Burnett ComS 169 Feb. 8, 2006. Some Historical Notes. 1900, Ferdinand de Saussure, Swiss linguist, noted that all languages are perfect systems, no one is better The word “tree” = the word “baum” = “arbre”, rightness depends on your language
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Semiotics and Television Criticism Nick Burnett ComS 169 Feb. 8, 2006
Some Historical Notes • 1900, Ferdinand de Saussure, Swiss linguist, noted that all languages are perfect systems, no one is better • The word “tree” = the word “baum” = “arbre”, rightness depends on your language • A split exists between the word, the actual object…it is important to understand that they are not the same
More historical notes • At about the same time, CS Pierce, (pronounced “purse”) American, argues for a three part split…word, object, and our mental image called to mind by the word • Saussere…meanings are arbitrary • Would a rose smell as sweet? Sure! • Semiotics is the study of how connections are made, what changes them, and why that is important
Syntagms and Paradigms • Syntagms defined as a coherent sequence of signs • A sentence (Jack jumped over the candlestick.) • Whole story lines as in sit coms • Paradigmatic analysis looks at sets of signs and how they come to stand for something else
Applying Semiotics to Televisual Texts • In class analysis of an infomercial • Can you identify the important signs? • How does the sequencing of signs come to bring meaning? • Are there collections of signs that, taken together, mean something other than what we might at first believe them to be?