Which of the following is not the characteristics of the services? Intangibility Perishability

1. Which of the following is not the characteristics of the services? • Intangibility • Perishability • Seperability • Heterogeniety Answer: (c)

2. Which of the following is not the process of Marketing Management? • Analysis • Planning • Control • None of these Answer: (d)

3. Which of the following is not the characteristic associated with transactions between two or more parties? • Agreed upon conditions • Time of agreement • A place of agreement • None of these Answer: (d)

4. Marketing concept is rested on four main pillars. Which of the following is not amongst four pillars? • Target Market • Customer needs • Segregated Marketing • Profitability Answer: (c)

5. Which of the following represent the acronyms of age groups? • SKIPPIES • DINKS • PUPPIES • All of the above Answer: (d)

6. Pricing is significant for firms because • It determines revenues generated by the firms • It determines profits earned by the firms • It affects the level of funds available for other element of marketing mix • All of the above Answer: (d)

7. Which of the following statement is not correct? • Price exist in different forms for products of different nature • Price affects the consumer behaviour in deciding about acquiring the product • Price is the only element that produces revenues • None of these Answer: (d)

8. Which of the following is not the common objective pursued by firms for short term? • Profit optimization • Profit maximization • Minimum return on sales turnover • Fast turnaround or early cash recovery Answer: (a)

9. Which of the following is the internal factor influencing pricing? • Price elasticity of the demand of the product • Competitors’ policy • Bargaining power of suppliers • Social considerations Answer: (a)

10. Markup pricing comes under which of the pricing method? • Value-based pricing • Cost-based pricing • Competition-based pricing • Going rate pricing Answer: (b)

11. Which of the following is not the pricing strategy? • Geographical pricing • Psychological pricing • Product mix pricing • None of these Answer: (d)

12. Which of the following is/are tool(s) for promotion mix? • Advertising • Public relations • Direct Marketing • All of the above Answer: (d)

13. Which of the following is not true about push strategy of promotion mix? • Promotion efforts are directed at the channel member • It is done through personal selling and trade promotion • Promotion efforts are directed towards the final consumer • None of these Answer: (c)

14. Factors influencing the promotion mix is/are • Type of product/market • Buyers’ Readiness stage • Product life cycle stage • All of the above Answer: (d)

15. The benefits of test marketing is/are • More reliable forecast of future sales • An opportunity to decide about launching or dropping the product • Determining the better promotional strategies • All of the above Answer: (d)

16. Which of the following is not the growth strategies? • Intensive growth • Innovative growth • Integrative growth • Diversification growth Answer: (b)

17. Which of the following is/are component(s) of product personality? • The associated features • The brand name and logo • The package and label • All of the above Answer: (d)

18. Which of the following is not the level of the product? • Potential product • Augmented product • Product line • Expected product Answer: (c)

19. Which of the following cannot part of a product line? • Liril • Lux • Rin • Dove Answer: (c)

20. Which of the following is not the stage of product life cycle? • Introduction • Growth • Maturity • None of these Answer: (d)