Elements of Design

1. Elements of Design COLOR

2. Today we will… • Define color. • Identify primary, secondary, and tertiary colors. • Develop a color wheel. • Identify a color as a tint, shade, or tone. • Distinguish between the types of color schemes.

3. Color is… • the visual response of the eye to various reflected wavelengths and pigments.

4. Color • Is one of the most important elements of a design • It gives a design life, energy, and personality

5. No Ugly Colors!!! • It is improper use or placement of color that makes a color objectionable.

6. The Color Wheel What we use to study colors and their relationships Made up of 12 colors (hues) hue= a particular color 3 categories: Primary Secondary Tertiary

7. Primary Colors • RED, YELLOW, and BLUE • Colors from which all others are made • Building blocks for the color pigment system

8. RED • Advancing • Exciting • Warm

9. YELLOW • Brilliant • Cheerful

10. BLUE • Cool • quieting

11. Secondary Colors • The mixture of any 2 primary colors YELLOW+ RED = ORANGE BLUE + YELLOW = GREEN RED + BLUE = VIOLET

12. Tertiary Colors • Primary color + adjacent secondary color • Formed by mixing a secondary color with one of its primary parents. • Primary color is always listed first

13. Tertiary Colors YELLOW-GREEN BLUE-GREEN BLUE-VIOLET RED-VIOLET RED-ORANGE YELLOW-ORANGE

15. Neutral colors/Earth Tones • Not seen on color wheel • BLACK, WHITE, GRAY • BROWN, BEIGE, TAN

16. TINT • color + white • Light yellow is a tint of yellow • Light blue is a tint of blue

17. SHADE • color + black • Maroon is a shade of red • Dark blue is a shade of blue

18. TONE • color + gray • Adding gray makes the brightness of a color decrease

19. Color Schemes • What colors “match” or look good together in a design. • There are 5 types

20. Monochromatic • one color • Uses a single color to complete a design • Can become monotonous • Should use tints, tones, and shades • Ex. Red

21. Analogous • 3 or more colors in sequence on the chart • Next to each other on the color wheel • Have a primary color in common • Harmonious, pleasing to the eye • Ex. Orange, Red-orange, and Yellow-orange

22. Complementary • Direct opposites on the color wheel • Contrast • Do not share a common color • Vibrant when placed side by side (can be hard to look at) • Create a focal point • (Red and green, blue and orange, yellow and violet)

23. Split Complementary- • 3 colors • One color and the 2 colors on either side of its compliment • Ex. Red and (not green but) yellow green and blue green

24. Triadic • 3 colors equally spaced on the color wheel • Unrelated colors • Ex. Green, Orange, and Violet

25. Worksheet • Differentiate between the types of color schemes

26. Questions • What is color? • Why is color important in floral design? • What are the primary colors? Secondary colors? Tertiary colors?

27. More questions • Light blue is a _______ of blue. • Maroon is a ________ of red • When we want to make a color dull we add______, and that is called______.

28. Summary