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ICEF Online 2.0 – an introduction for for Educators and Service providers

ICEF Online 2.0 – an introduction for for Educators and Service providers. ICEF Berlin Workshop 2008 2nd November. What is ICEF Online ?. An online community of over 1,200 quality assured prospective business partners

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ICEF Online 2.0 – an introduction for for Educators and Service providers

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  1. ICEF Online 2.0– an introduction for for Educators and Service providers ICEF Berlin Workshop 2008 2nd November

  2. What is ICEF Online ? • An online community of over 1,200 quality assured prospective business partners • An internet platform enabling agents, education and service providers to work together more productively and intelligently • Agents search & find education and service provider partners • Providers search & find quality agents • Providers supply agents with downloadable marketing materials eg. brochures, price lists, application forms etc. • Discussion forums for agents and providers 2

  3. Memberships to date • ICEF Online was launched at ICEF Berlin in November 2006 • Since then … • - 214 Education and service providers from 38 countries, and • - 1,026 Agents from 107 countries have joined • Most are listed at http://www.icefonline.com/clients.html 3

  4. Usage statistics • From November 2006 to October 2008: • 51,898 member profiles views occurred • 38,952 messages were sent • 24,162 relationship requests were made • 1,012 provider supplied marketing documents and files were uploaded for agents to download and share with counselors and students 4

  5. Relationship management • Search for and approach high quality pre-screened agency partners, as well as educators and service providers • Be found by new agency, educator and service provider partners • Establish agency, educator and service provider partnerships swiftly and easily • Centralize communications with, and relationship management of, partners 5

  6. Quality assurance of agents • What quality assurance of agents does ICEF Online offer to providers? • All ICEF Online agents are pre-screened by ICEF’s agency department. Each agency must supply 4 provider referees, who are contacted to validate their support for the agency application • Agents are encouraged to list contact details for their referees within their ICEF Online profiles • Agents can be publicly and privately rated, according to their performance, by educators 6

  7. Agent marketing support • Support your agents with up to date and approved marketing materials • Supply large numbers of agents worldwide instantly • Your material is stored in one central location, easily accessible to all agency staff • Agents can download and distribute to prospective students • Agents who have a relationship with you can order hard copies to be posted 7

  8. Educator Profile VIew 8

  9. Provider resources to download / order 10

  10. Open networking area • Read industry news and member announcements • Discuss topics of interest with agents, educators and service providers • Ask other providers for opinions about agents • Promote special offers and new programs • View profiles of commenting members and easily communicate with them 11

  11. ICEF Online 2.0 – new features • Search, contact and partner with educators and service providers, as well as with agents • Control who can access your profile – by channel and by country (within channels) • Receive and manage enquiries and enrolments directly, or channel via your preferred agents • Multi-campus and multiple (linked) staff profiles per institution • Rank agents and service providers according to their performance (public & private rankings) 12

  12. Enquiry generation • Set which countries & how much you wish to pay per enquiry (minimum bid 5 euro) • How high company shows in search results will depend on score (bid cost x conversion rate) • Purchase extra enquiry generation credit • Manage enquiry page and enquiry form which shows on HyperStudy.com when a student searches for a study level / programme type / location or combination of these which you offer 13

  13. Enquiry generation 14

  14. Enquiry page and form 15

  15. Enquiry management (all users) • Create ‘storage fields’ which enquiry generation and online form services can ‘feed’ • Search & export enquiry data using any criteria • Upload enquiry data from CSV files • Set up multiple auto-responder messages with attachments to respond to enquiries • Manually and auto-forward enquiries from different countries to partners or other contacts • View and update enquiry details at any time + add notes or upload / attach files to an enquiry 16

  16. Online enquiry collection • For all users – due Nov 31, 2008 • Create 1 or multiple data capture forms for embedding on websites, with unlimited fields • Specify which data storage fields enquiry data should go into • Purchase form processing credits 17

  17. Offline enquiry collection • For all users – due Nov 31, 2008 • Create 1 or multiple offline data capture forms to use at student fairs (or similar events) • Download forms and software onto 1 or multiple computers • At the end of the fair export enquiry data to CSV for import into enquiry management system • Purchase licences: eg. 1 week, 1 month, 1 year 18

  18. Email broadcasting • For all users – due Jan 31, 2009 • Send email broadcast messages to partners, or enquiry contacts, or subsets thereof based on various criteria) including members and non-members of ICEF Online • Built in unsubscribe handling • Select from pre-made templates or enter HTML • Purchase send credits 19

  19. Event calendar • For all users - due Feb 28, 2009 • Publish upcoming marketing trips and notify partners in those countries • Find events which may be of interest and book or find out more event information • See which events your partners will be attending • Search for potential partners based on the events they will attend, or have attended 20

  20. Pricing – virtual workshop • One time account set-up fee: € 250 • Annual fee: € 995 • Total for first year : €1,245 21

  21. Special offer for ICEF Berlin • ICEF Berlin – Special Offer • Pay € 795 for your first 12 months + € 000 set-up fee • Discount of € 450 • To continue pay annual fee of €995 22

  22. Pricing – enquiry generation 400 EURO credit: approx. 80 enquiries 800 EURO credit (+ 5% volume bonus): approx. 168 enquiries 1200 EURO credit (+ 10% volume bonus): approx. 264 enquiries 1600 EURO credit (+ 15% volume bonus): approx. 368 enquiries 2000 EURO credit (+ 20% volume bonus): approx. 440 enquiries 23

  23. What next ? • Visit the ICEF Online / Internet Course Finders booth 18 • Email jdemer@icef.com with questions • Apply to join ICEF Online • Use ‘promotional code’ JDBERLIN or GHBERLIN to ensure you will only be invoiced for 795 euro 24

  24. Testimonials from educators for the Virtual workshop “I have at least 50 new agents and have had 3 enrolments to date” Keith Pollard - Harrogate Tutorial College, UK “I am very happy with the contacts made. I have tracked at least 5 enrollments through this service in a short amount of time and that has proven to be very successful for the little amount of time and effort I took to set up my profile and send out letters to prospective agents. “ Arlene Spencer - Fulton-Montgomery Community College State University of New York, USA 25

  25. THANK YOU

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