1 / 17

Street Smart Pedestrian & Bicycle Safety Campaign: Spring 2007 Actions & Funding Briefing

This proposal outlines the success and impact of the Street Smart campaign in improving driver and pedestrian behavior, reducing fatalities and injuries, and coordinating law enforcement efforts. The report emphasizes the need for additional funds to support a biannual campaign in Fall 2007 and Spring 2008. Funding sources include federal funds, contributions from local governments, WMATA support, and private sponsorships. The proposed budget for two campaigns is $600,000. The summary highlights the positive outcomes of the program, such as increased awareness, changed behaviors, and law enforcement participation.

jjimmie
Download Presentation

Street Smart Pedestrian & Bicycle Safety Campaign: Spring 2007 Actions & Funding Briefing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Street Smart Pedestrian and Bicycle Safety Campaign: Spring 2007 Campaign, Proposed Actions for FY 2008 Briefing to the Transportation Planning Board Technical Committee September 7, 2007 Item #6 Michael Farrell, TPB Staff

  2. Pedestrian Safety in the Washington Region • Pedestrian and bicyclist fatalities in the Washington region, including Charles County averaged 86 per year from 2001-2006 • Pedestrians and bicyclists account for ¼ of all traffic fatalities • Injuries averaged 2,843 per year 2002-2005 • 90 Pedestrians and Bicyclists were killed in 2006

  3. The “Street Smart” Campaign • Annual, month-long wave of Radio, Transit, and Internet advertising designed to change driver and pedestrian behavior • Prime target audience is male drivers age 18 to 34 • Supported by federal funds through the states plus local funds • All materials ran in English and Spanish • Five previous waves: October 2002, April 2004, June 2005, March-April 2006, March 18 – April 14, 2007

  4. Most Recent Media Campaign:March-April 2007 • Radio for Drivers 450 spots $72,000 • Transit for Pedestrians 117,000 • Transit Shelters 35 • Bus Sides 200 • Interior Cards 500 • Collateral Materials 34,000 • Posters 3,400 • Handouts 60,000 • Internet – Young Male Driver 2.4 million impressions 32,000 • Web Site http://streetsmart.mwcog.org 5,000 • Public Relations 12,000 • Campaign Creation/Production 70,000 • Evaluation/Administration 86,000 Total: $428,000

  5. Coordination with Law Enforcement • COG Police Chiefs Committee agreed again at its January 24, 2007 meeting to coordinate law enforcement efforts with the March 2007 campaign, and in future years • Fifteen Law Enforcement agencies distributed 50,000 pedestrian safety hand-outs, many as warnings to motorists or pedestrians • DC Metropolitan Police Department issued 1300 pedestrian and bicycle-related citations as part of the campaign

  6. Evaluation • Pre and post-campaign surveys of 300 area motorists • Recognition of the campaign slogan “Flesh vs. Steel: It’s no Contest” increased from 5% to 14% • Fewer respondents reported having to “swerve to avoid a pedestrian in the last 7 days”, down to 14% from 32% in 2002 • Fewer respondents reported frequently observing motorists failing to yield to pedestrians, down to 52% from 76%

  7. Summary • The program is a good value • Survey results show good levels of campaign awareness, changed motorist & pedestrian behavior • Budget has remained roughly the same since 2002, but free public service spots and press coverage have increased • Estimated value of free media for FY 2007 was $367,000 • Law enforcement participation has increased • Two campaigns per year would have more impact than one • Desirable to have a November campaign due to increase in pedestrian deaths with return to Standard Time

  8. Proposed for FY 2008: A Biannual Effort; Fall 2007 & Spring 2008 • TPB was briefed in May • Suggested that we expand the program • Proposed: Two campaigns • November 2007, around return to Standard Time Nov. 4, use current theme and materials • March 2008, new theme and materials • Needed additional funds for a bi-annual effort • Estimated $600,000 cost for two 2-3 week campaigns • FY 2007 Budget was $428,000 • Sources • Federal funds from Maryland Highway Safety Office, Virginia DMV, DDOT • WMATA pledged $150,000 for FY 2008 • Private sponsorship • Increased TPB member contributions

  9. TPB Member Funding for FY 2008 • TPB has requested voluntary annual funding from its local government member jurisdictions for the campaign • Suggested level of 5 cents per capita • 8% of funds retained to cover administrative expenses • A table of suggested contributions was sent to the members of the TPB on February 28, 2007, with a cover letter and an annual report • Response was requested by July 1st, 2007. • Total requested local funding was $207,800

  10. Funding Status for FY 2008 • Arlington offered to double its contribution for FY 2008 to $20,200, provided others also increase their contributions • Local government funding has increased from $114,700 in FY 2007 to $169,500 for FY 2008 • WMATA will contribute funding for the first time, $150,000 • We are on track to exceed the funding goal of $600,000 needed for a bi-annual campaign

  11. Street Smart Funding, 2003-2008

  12. Local Government Contributions

  13. Outlook & Next Steps • Periodic Rebid for Consultant Support Underway • Fall campaign is on track for November • Further efforts will be made to raise private sector funding • For FY 2009 • TPB may want to increase the suggested per capita contribution to reflect increased funding needs for a biannual campaign • Funds could be requested in December to allow more time

More Related