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Learn about our two projects aimed at supporting young women to have smokefree pregnancies. Gain insights from investigative pilots and in-depth interviews to understand the challenges faced and find ways to improve existing interventions. Join us in co-design workshops to shape and refine the intervention further.
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Supporting young women to have smokefree pregnancies Jo Pullen Director, Activmob
Baby Be Smokefree Stage 1: Insight gathering Undertaken in two parts Investigative pilot- hear some headlines today Deep dive study- indepth interviews Findings will be shared at key milestones of project What’s so different about this process? Asset based Inductive
Quarter 3, 2014/15 Quit rates 47% (12-96%) Lost to follow up 23% (1-64%) Quit rates CO validated at percentage of quits 59% (3-100%) Quit rates CO validated as a percentage of those setting a quit date 27% (1-67%)
Headlines from the investigative pilot • Understanding me- “they haven’t a clue!” • Knowledge • Confusion and missed opportunities • The key themes became apparent early on • Featured highly through out all conversations
Understanding me, “they haven’t a clue” • The context of life is important • Stress and anxiety key barrier • High aspiration and concern for baby and themselves • Assumptions, assumptions ASSUMPTIONS!
Knowledge • Of the risks • Myths and wrong information • Long term effects • Confusion and missed opportunities • Lack of continuity • Mixed messages: • Missed opportunities
This suggests what we are currently doing is not working for all pregnant women.
What next?: • Currently gathering more information about what might work and exploring key themes further • In depth interviews • Ethnographic studies • Interviewing key professionals • Insights will inform a co-design workshop(s) with key stakeholders • Testing shaping and refining of the intervention