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Step into various roles to bring cultural change in an interactive session inspired by Alan AtKisson's concept. Play, reflect, and discuss to understand the dynamics of technology diffusion and leadership.
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The Innovation Diffusion Game Lesya Hassall CI 511 “Technology Diffusion, Leadership and Change” Summer 2006 Based on the idea of Alan AtKisson (1991)
More from Rogers… Communication Social System + Innovation Cultural Change Time People play different roles in the innovation diffusion!
The Innovation Diffusion Game • Status quo: Boring, inaccessible lectures in WebCT courses • An innovation to replace the status quo will be conceived, demonstrated and marketed to the population • An alternative, more flexible practice will be born and bring cultural change. • Debriefing after twenty minutes of the role play
The Innovation Diffusion Game • Each of you will play a role in the process of cultural change (roles selected randomly). • Whatever role you select, play them with creativity and courage, regardless of whether you agree with the views of that role in the given context. • Do not announce your roles to each other; the instructions will tell you how to identify each other in the course of the game.
Debriefing • What happened? • What worked? • What did not? • Why? • Who was playing what role? • What went thought your mind?
Reference • Alan AtKisson (1991) The Innovation Diffusion Game: a tool for encouraging participation in positive cultural change -or for doing something different at your next party.In “Making it Happen” (IC#28). Available online http://www.context.org/ICLIB/IC28/AtKisson.htm