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Cluster TURIEC: Motivating and Facilitating Regional Collaboration

Cluster TURIEC, led by executive director Tomáš Holič, drives cooperation among companies, associations, and institutions in Žilina. Enhancing innovation in tourism, education, and cluster management.

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Cluster TURIEC: Motivating and Facilitating Regional Collaboration

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  1. Cluster TURIECmotivating, facilitating, establishing, managing Tomáš Holič – executieve director of Cluster TURIEC klasterturiec@martin.sk +421 903 707 882

  2. Cluster initiative in region TURIEC • ZIP – Žilina inovation policy as basic platform for clusters • Tourism – strategic „industry“ of Žilina selfgoverning region • Education of cluster facilitators • Establishing cooperation between companies, associations and municipality institutions

  3. Cluster initiative in region TURIEC • Cluster initiave in TURIEC since 2007 • Meetings, meetings, meetings... • Negotiations, negotiations... • Establishing cluster 26.06.2009 • Basic documents writen on hand made paper with herbs inside

  4. Region TURIEC

  5. Founding members • Town Martin • Town Vrútky • JASED - Jasenská valley • SNOWLAND – Valčianska valley • WINTERPARK Martinky • FATRA SKI

  6. Organization of cluster

  7. Communication within cluster • Meetings of members • Meetings of workgroups • Information exchange between subjects of tourism and other segments • Product develepement • Merketing of region as tourist destination

  8. Communication with external subjects • Clusters and associations • Conferences and workshops • ŽSK (promoactivities, inforoutes) • SACR (Slovak Tourist Board) • MDVaRR SR section of tourism • Government of SR • Journalists

  9. One region – One skipass

  10. Skiregion TURIEC • 22 skiing and snowboarding sloaps • total lenght 27 km • 17 ski lifts • 3 cableways • Total capacity 17000 persons / hour

  11. Skipas TURIEC discounts

  12. Skipas TURIEC discounts

  13. Rezervation system - DESKLINE

  14. See you in TURIEC region Tomáš Holič – executieve director of Cluster TURIEC klasterturiec@martin.sk +421 903 707 882

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