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Jamba Juice

Jamba Juice. By: Gerdy St Louis & Ashley Engroba. The importance of food. Contributes to the daily function To Survive Variety of foods Unique styles of food. History. Kirk Perron-creator Professional Cyclist Jamba Inc Zuka Juice takeover. Mission Statement.

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Jamba Juice

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  1. Jamba Juice By: Gerdy St Louis & Ashley Engroba

  2. The importance of food • Contributes to the daily function • To Survive • Variety of foods • Unique styles of food

  3. History • Kirk Perron-creator • Professional Cyclist • Jamba Inc • Zuka Juice takeover

  4. Mission Statement • “Jamba! Enriching the daily experience of our customers, our community and ourselves through the life-nourishing qualities of fruits and vegetables. To help employees understand what "enriching the daily experience of our customers" means, Jamba Juice, Inc. also has what they call their FIBER Values. • Fun: Smile and create a spirit of celebration for your customers. • Integrity: Demonstrate good character and encourage an atmosphere of mutual trust and respect. Balance: Consider the needs of customers, team members and shareholders alike. 
 Empowerment: Be responsive and innovative. Do whatever it takes to make your customer happy. 
 Respect: Help each other to grow. Contribute to a vibrant and diverse community.” (2013, "Jamba Juice Mission Statement - Personal Health & Well-Being with FIBER Values,"para. 4)

  5. Target • Everyone • Promote healthy lifestyle • Students, children & parents

  6. Marketing Mix • Franchises • Discounted prices & Coupons • Convenience

  7. Jamba Inc. SWOT Analysis • Strengths • Distinctive business strategy of building and promoting healthier products • Launch of several services such as: Waiters.com, JamboGo, Paypal, and Jamba Kid Meals • High visibility of brand and logo promotion • Weaknesses • Market competitors larger variety of products • Competitors ability to operate on a larger scale (i.e. Starbucks which operates more than 17,000 coffee shops, in over 40 countries). • Opportunities • Expansion of its businesses, locally and internationally, do to present revenue increase • New distribution channels • The creation and launch of newer and healthier products for its health conscious consumers • Threats • Economic down falls • decrease of consumer health interest and or demand due to quicker alternatives (i.e. surgery) • any increases of its competitor’s product and or operating franchises

  8. Jamba Juice Competitor Analysis • Starbucks • In business since 1971 • World's #1 premier roaster, marketer and coffee retailer • More than 18,000 coffee shops in about 60 countries • Competitive advantage: huge conglomerate licensed and trademarked to sell a variety of products such as coffee, smoothies, brewing equipment to licensed stores, grocery and national food service accounts. • Disadvantage: promotional and advertisement strategies focus more on coffee and the adults who drink them. • Main objective: to remain the #1 recognized and respected coffee brand in the world.

  9. Jamba Juice Competitor Analysis • Maui Wowi • Hawaiian themed franchise, in business since 1982 • More than 600 franchises in 48 states and 9 countries worldwide • Competitive advantage: offers a variety of fresh Hawaiian gourmet coffees, lattes, kona espressos, and fruit smoothies • Disadvantage: target audiences mainly tourist & adult consumers wanting to get away • Main objective: spread the Hawaiian “Aloha Spirit” while remaining relevant • Smoothie King • In business since 1989 • More than 600 locations in the United States, the Republic of Korea, Singapore and the Caymans • Competitive advantages, Offers a mix of 50 nutritionist flavored blended fruit smoothies and juices. And health products/solutions (i.e. vitamin supplements) • Disadvantage, only targets adult consumers • Main objective to influence and help people achieve healthier lifestyles

  10. Jamba Juice Target Marketing Strategy Business Improvement What would really catapult this company is the creation of a strategic marketing plan which involves social media. For example, the promotion of its products on Facebook, Twitter, Instagram, Yahoo and etcetera, would allow the company to reach a boarder audience. This audience would include the company’s already targeted middle class audience and above, in addition to a middle lower class audience and below; and a variety of age groups (i.e. teens) • Jamba Juice marketing strategy is aimed at targeting and promoting the health conscious decisions of its customers, who are normally middle class and above. • Jamba Juice differentiated itself by creating a traditional and nontraditional store format/concept which included a smoothie station and juice bar. • Jamba’s brand positioning, embodies it customer’s choice of healthy alternatives and active lifestyles.

  11. Jamba Juice The End

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