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STORE-BASED RETAILING

STORE-BASED RETAILING. MARKETING & ADVERTISING MRS. BELTRA. OBJECTIVES. IDENTIFY THE TYPES OF STORE-BASED RETAILERS. EXPLAIN THE IMPORTANCE OF SERVICE RETAILERS. IDENTIFY THE TYPES OF SERVICE RETAILERS.

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STORE-BASED RETAILING

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  1. STORE-BASED RETAILING MARKETING & ADVERTISING MRS. BELTRA

  2. OBJECTIVES • IDENTIFY THE TYPES OF STORE-BASED RETAILERS. • EXPLAIN THE IMPORTANCE OF SERVICE RETAILERS. • IDENTIFY THE TYPES OF SERVICE RETAILERS.

  3. STORE-BASED RETAILER:A RETAILER WHO OPERATES AND CONDUCTS BUSINESS FROM A FIXED LOCATION. • OPERATES AND CONDUCTS BUSINESS FROM A FIXED LOCATION. • ALLOWS WALK-IN CUSTOMER TRAFFIC. • DISPLAYS MERCHANDISE FOR PURCHASE. • MAKE STORE APPEALING. • MOST COMMON FORM OF RETAILING

  4. GENERAL MERCHANDISE RETAILER: A RETAILER WHO SELLS A LARGE VARIETY OF MERCHANDISE • DEPARTMENT STORES • JUNIOR DEPARTMENT STORES • SPECIALTY STORES • CATEGORY SPECIALTY STORES • DISCOUNT DEPARTMENT STORES • VARIETY STORES • OFF-PRICE STORES • OUTLET STORES

  5. DEPARTMENT STORES: A RETAILER WHO SEPARATES MERCHANDISE INTO DIFFERENT DEPARTMENTS OR SECTIONS • ASSORTMENT OF GOODS, INCLUDING FURNITURE, LINENS, CLOTHING, HOUSEWARES • WIDE RANGE OF CUSTOMER SERVICE • PHYSICALLY LARGE • USED AS ANCHOR STORE IN MALL • LARGE STAFF • ORIGINATED IN MAIN SHOPPING AREAS OF LARGE CITIES • MACYS, SEARS

  6. BRANCH STORES • A SMALLER STORE OPERATED BY A DEPARTMENT STORE THAT CARRIES A LIMITED RANGE OF MERCHANDISE. • TAILORED TO THE CUSTOMERS NEED. • EXAMPLE: LARGE POPULATION OF FAMILIES, RETAILER CARRY LARGE SELECTION OF CHILDREN CLOTHING/SHOES

  7. TWIG STORE • OWNED AND OPERATED BY DEPARTMENT STORES. • SMALLER THAN A DEPARTMENT STORE AND CARRY A LIMITED LINE OF MERCHANDISE. • BUSINESS AREA, STORE MIGHT CARRY MERCHANDISE GEARED TO BUSINESS ATTIRE

  8. CHARACRTERISTICS OF COMPETITION • WIDE SELECTION OF MERCHANDISE • CONVENIENCE OF TAKING CARE OF MANY SHOPPING NEEDS WITH ONE STOP • PRICES MAY BE HIGHER THAN OTHER RETAILER TYPE STORES DUE TO COST OF EMPLOYEE SALARIES, FINANCE INVENTORY, AND EXPENSES THAT AFFECT DAY TO DAY • MUST BE CREATIVE TO KEEP UP WITH OTHER STORES

  9. JUNIOR DEPARTMENT STORES: A SMALLER VERSION OF A DEPARTMENT STORE THAT DOES NOT CARRY AS MANY MERCHANIDSE LINES. • SEPARATE MERCHANDISE INTO DEPARTMENTS • DO NOT CARRY ALL MERCHANDISE AS A DEPARTMENT STORE • SPECIALIZE IN JUST A FEW MERCHANDISE LINES • PRICES ARE HIGHER THAN OTHER RETAILERS TO PAY FOR LARGE STAFF AND OTHER EXPENSES • NEIMAN-MARCUS AND SAKS FIFTH AVENUE

  10. SPECIALTY STORES: A STORE THAT SELLS A LIMITED TYPE OF MERCHANDISE. • LIMITED TYPE OF MERCHANDISE. • OFFERS PERSONAL CUSTOMER SERVICE • SLIGHTLY HIGHER PRICES • SMALL STAFF • BARNES & NOBLE, WILLIAMS-SONOMA, FOOT LOCKER.

  11. CATEGORY SPECIALTY STORES • CARRY A COMPLETE ASSORTMENT OF MERCHANDISE AT DISCOUNTED PRICES. • DOMINATE CATEGORY • EXAMPLE TOYS “R” US

  12. DISCOUNT DEPARTMENT STORE:A DEPARTMENT STORE THAT SELLS MERCHANDISE AT LOW PRICES. • NOT CONCERNED WITH AMBIANCE OF STORE • LOW PRICEs = BUY GOODS IN LARGE VOLUMES. • SELF-SERVICE • MEDIUM SIZED STAFF • EXAMPLE TARGET, WALMART

  13. VARIETY STORES:A SMALL RETAIL OUTLET THAT SELLS A VARIETY OF LOW-PRICED MERCHANDISE • USUALLY SELL COSMETICS, SMALL HOUSEWARES, SOUVENIRS, POSTCARDS, AND STATIONERY. • LIMITED ITEMS • SMALL STAFF • NOT TOO COMMON

  14. OFF-PRICE STORES:A RETAILER WHO BUYS MERCHANDISE DIRECTLY FROM THE MANUFACTURER AND SELLS IT AT LOW PRICE. • BUY END-OF-SEASON ITEMS, OVERPRODUCED ITEMS, AND ITEMS RETURNED FROM OTHER RETAILERS. • MAY HAVE DIFFERENT MERCHANDISE WITH EVERY VISIT. • MARSHALL, TJMAXX, CENTURY 21

  15. OUTLET STORES:A MANUFACTURER OWNED STORE, ALSO CALLED A FACTORY STORE, THAT SELLS OVERPRODUCED OR RETURNED MERCHANDISE AT LOW PRICE. • AKA FACTORY STORES • PRIOR-SEASON MERCHANDISE, DISCONTINUED LINES, MANUFACTURER SECONDS, AND SLIGHTLY IRREGULAR ITEMS. • PRICES ARE LOWER BUT NOT ALWAYS THE LATEST STYLES • LITTLE CUSTOMER SERVICE • IRREGULAR ITEMS • GAP OUTLET, BANANA REPUBLIC OUTLET

  16. WAREHOUSE AND WHOLESALE CLUBS:A LARGE STORE THAT OFFERS VOLUME DISCOUNT PRICES AND MINIMAL VARIETY, PRESENTATION, AND SERVICE. • PAY A MEMBERSHIP • SELLS IN BULK OR LARGE QUANTITIES. • EXAMPLE SAM’S CLUB, BJ’S

  17. SUPERMARKETS:A SELF-SERVICE DEPARTMENT STORE THAT SELLS MOSTLY FOOD AND OTHER RETAIL MERCHANDISE. • DEPARTMENT STORES OF FOOD RETAILING. • BAKERY, DELI, DAIRY, PRODUCE, AND MEAT

  18. CONVENIENCE STORES:A SMALL RETAIL OUTLET THAT SELLS CONVENIENCE FOODS AS WELL AS STAPLES AND HOUSEHOLD ITEMS AT HIGHER PRICES. • SELLS SNACK FOOD ITEMS SUCH AS CANDY AS WELL AS BREAD. • MAY OPEN 24/7 • EXAMPLE 7-11

  19. SUPERCENTERS:A COMBINATION OF A LARGE DISCOUNT DEPARTMENT STORE AND A DISCOUNT SUPERMARKET. • EXAMPLE SUPER WAL-MART

  20. SERVICE RETAILER:A RETAILER WHO SELLS SOMETHING THAT IS INTANGIBLE OR DOES NOT LAST VERY LONG. • NOT DEPENDENT ON SOMETHING YOU CAN TOUCH, LOOK AT, OR USE LATER • OPERATE IN A FIXED LOCATIONS • CLOSE CONTACT WITH CLIENTS

  21. FINANCIAL SERVICES:A RETAILER WHO PROVIDES PERSONAL FINANCIAL SERVICES. • EX. BANKS, CREDIT UNIONS, ACCOUNTING FIRMS, TAX PREPARATION FIRMS, INSURANCE COMPANIES, STOCK BROKERAGE FIRMS.

  22. HOSPITALITY AND LODGING SERVICES:RETAIL SERVICES THAT PROVIDE YOU WITH A PLACE TO LIVE IN COMFORT FOR ONE OR SEVERAL DAYS. • EX. HOTELS, MOTELS, INNS • EXAMPLES PROVIDE BREAKFAST, DRY CLEANING, CABLE TV, GIFT SHOPS, CONCIERGE • CAMP GROUNDS ARE ANOTHER EXAMPLE. CAMPERS RENT SPACE AT THE CAMP SITES, SHOWER, GRILLS.

  23. MAINTENANCE AND REPAIR SERVICE:A RETAILER WHO PROVIDES SERVICES THAT REQUIRE SPECIAL TRAINING AND/OR SPECIAL EQUIPMENT. • HOUSECLEANING, LAWN CARE, LANDSCAPE MAINTENANCE, POOL SERVICE. • MANY REPAIR BUSINESSES ARE SMALL, INDEPENDENT RETAILERS. EXAMPLES WATCH OR JEWELRY REPAIR, CARPENTER, APPLIANCE REPAIR (REPAIR TECHNICIANS) • AUTOMOBILE DEALERS PROVIDE REPAIR SERVICES. FORMAL TRAINING FOR MECHANICS.

  24. PERSONAL SERVICES:SERVICES YOU USE TO ENHANCE PHYSICAL OR EMOTIONAL WELL-BEING. • PHYSICIANS, OPTICIANS,, BARBERS, NAIL TECHNICIANS, DANCE TEACHERS, DENTISTS, HAIRSTYLISTS, MASSAGE THERAPISTS, PERSONAL PHOTOGRAPHERS, MUSIC TEACHERS, ALTERATIONS

  25. RECREATION AND TOURISM SERVICES: A CATEGORY OF THE RETAILING INDUSTRY THAT PROVIDES LEISURE ACTIVITIES. • BOWLING ALLEYS, AMUSEMENT PARKS, MOVIE THEATERS, LIVE THEATERS, CONCERT HALLS, HOBBY OR CRAFT STORE. • TRAVEL AGENTS IS A TOURISM SERVICE PROVIDER.

  26. RENTAL SERVICES:SERVICES THAT PROVIDE A WAY TO USE GOODS WITHOUT HAVING TO PURCHASE ANYTHING. • CAR RENTALS, MOVIE RENTALS, TUXEDO RENTAL, LIMO RENTAL, TRUCK RENTAL, OFFICE / HOME FURNITURE RENTAL.

  27. RESTAURANTS AND FOOD SERVICES • ALMOST EVERY TYPE OF ESTABLISHMENT PROVIDES FOOD. • EXAMPLE CHILI’S, TACO BELL, SCHOOL CAF.

  28. SECURITY SERVICES • PROTECT HOME, PERSON, AND PROPERTY. • HOME SECURITY SYSTEMS CAN BE INSTALLED • PERSONAL SAFETY PROVIDES SAFETY TRAINING

  29. TRANSPORTATION • IN THE BUSINESS OF MOVING PEOPLE OR PRODUCTS FROM ONE PLACE TO ANOTHER • EXAMPLE AIRLINES, TRAINS, BUS, TAXIS, LIMOS, TRUCKING COMPANIES

  30. A convenience store and an outlet store are the same thing.     a.   TRUE     b.   FALSE ✔ General-merchandise retailers are not grouped with food retailers.     a.   TRUE     b.   FALSE   ✔ Hotels are an example of the recreation and tourism industry.     a.   TRUE     b.   FALSE   ✔

  31. A store-based retailer does business only online and over the phone.     a.   TRUE     b.   FALSE   ✔ Yoga classes are an example of a retail service.     a.   TRUE     b.   FALSE   ✔ This type of retailer sells a large variety of merchandise and offers customer services:     a.   department store     b.   junior department store     c.   discount department store     d.   all of the above ✔

  32. This type of store concentrates on one type of thing or line of merchandise:     a.   variety store     b.   specialty store     c.   junior department store     d.   outlet store ✔ Insurance companies are an example of this type of retailer:     a.   personal services     b.   recreation and tourism     c.   financial services     d.   rental services ✔

  33. Which of the following is NOT a food service retailer?     a.   restaurant     b.   caterer     c.   hotel     d.   specialty store   ✔ Which type of store is not as common as it once was?     a.   junior department store     b.   mall     c.   variety store     d.   video store ✔

  34. CHECKING CONCEPTS*HAND IN* • DEFINE STORE BASED RETAILERS. • DESCRIBE WHAT GENERAL MERCHANDISE RETAILERS SELL. • NAME FOUR EXAMPLES OF GENERAL MERCHANDISE RETAILS. • IDENTIFY THREE MAINTENANCE AND REPAIR SERVICE RETAILERS. • COMPARE SUPERCENTERS AND WAREHOSE CLUBS. • DESCRIBE SERVICE RETAILERS. • EXPLAIN WHAT THE HOSPITALITY AND LODGING INDUSTRY PROVIDE. • EXPLAIN WHY FOOD RETAILERS ARE CATEGORIZED SEPARATELY.

  35. GROUP WORK*HAND IN* • SELECT A SERVICE RETAILER. • MAKE UP A NAME, LOGO • PROVIDE ADDRESS AND PHONE NUMBER • PROVIDE YOUR SERVICES • Present to class

  36. MATH*HAND IN* • ONE OUTLET STORE SELLS JEANS FOR $45 BUT OFFERS A BUY ONE GET ONE FREE DEAL. A DISCOUNT STORE OFFERS THE SAME JEANS FOR $23 A PAIR. WHICH STORE SELLS FOR LESS? • JAMES WOULD LIKE TO BUY A NEW STEREO. HE SEES TWO ADS FOR STEREOS IN THE NEWSPAPER. THE WAREHOUSE STORE HAS THE MODEL HE WANTS FOR $115.99. THE DEPARTMENT STORE HAS THE SAME MODEL AT $139.00 BUT ALL STEREOS ARE 20% OFF THIS WEEK. WHICH STORE SHOULD HE GO TO FOR THE BEST DEAL?

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