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Energy Drinks (and energy products)

What you need to know about. Energy Drinks (and energy products). Developed by: Jill Wheaton, BSc., RD, CDE Regional Nutritionist Central Healt Adapted by: Western Health and L-G Health, Linda Hillier Community Dietitian /Regional Nutritionist .

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Energy Drinks (and energy products)

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  1. What you need to know about Energy Drinks(and energy products) Developed by: Jill Wheaton, BSc., RD, CDE Regional Nutritionist Central Healt Adapted by: Western Health and L-G Health, Linda Hillier Community Dietitian/Regional Nutritionist November 2011

  2. Marketing so You can be a rock star, a monster, go full throttle, get a jolt or a beaver buzz! November 2011

  3. What are they? • Products that claim to “energize” the user. November 2011

  4. Aren’t they really just pop in a fancy can? • No… • They are not even licensed in Canada as a food or beverage • Do not have a Nutrition Facts table • They may be licensed as a NHP (natural health product) which comes with: • “WARNINGS” • “CAUTIONS FOR USE” • “DOSAGE INSTRUCTIONS” November 2011

  5. Health Canada Warning Health Canada advises that energy drinks should not be consumed in excess of 500ml per day, should not be mixed with alcohol and should not be consumed by children or pregnant or breastfeeding women. November 2011

  6. November 2011, Health Canada: new rules on Energy Drinks New regulations on how much caffeine, vitamins/minerals can be added They will be regulated as food with Nutrition Facts table Required labels of energy drinks to carry warnings for at risk groups November 2011

  7. Main ingredient is caffeine • Drug - stimulant • You do not need caffeine • Drinks can contain 50mg - 505mg per can • Most drinks average about 160mg per can November 2011

  8. What about the other “Stuff” in energy drinks • Ginseng • Guarana • Taurine • Ginko biloba • Acai berry • Creatine November 2011

  9. Where can you buy them? • Basically anywhere • Convenience and Grocery stores • Gas stations • Department stores, night clubs, vending machines, etc. • No age restrictions • Children can buy them • Sold with other beverages like water, juice, milk and pop November 2011

  10. Energy gum Energy mints Energy shots Energy powder Energy pills Energy chews Energy gummies (candy) Actual Names of products: Crack heads candy Perky jerky Energy bar (not your traditional energy bar) Potato chips (NRG brand) Buzz bites chocolate chews Caffeinate magic brownies Oh, and don’t forget the newer crazes…. November 2011

  11. Not recommended for children…. November 2011

  12. Yet…look at the marketing November 2011

  13. Banned in Canada November 2011

  14. Chaotic energy drinks have trading cards, animated TV series and a website where you earn points when you buy the drinks Note: Chaotic beverages recalled in Canada on November 5, 2009 due to unacceptable health risks to children. November 2011

  15. 65% of the consumers are young males…wonder why? November 2011

  16. Research indicated children and teenagers are the main consumers of energy drinks. November 2011

  17. So what’s the big deal about that? November 2011

  18. Maximum caffeine intake/day November 2011

  19. Compare products November 2011

  20. Nervousness Anxiety Jitteriness Rapid heartbeat Trouble sleeping Gastrointestinal upset (nausea, vomiting and diarrhea) Headaches Irritability High blood pressure Increased urination Health Risks of too much caffeine: November 2011

  21. Caffeine may be addictive: Can experience withdrawal symptoms among habitual users which include… • Irritability • Anxiety • Fatigue • Headache • Reduced reaction time • Poor concentration November 2011

  22. Caffeine can affect school performance • Students with higher caffeine intake have more sleep disturbances, shorter sleep duration and increased wake time. • Experience of withdrawal symptoms from caffeine = reduction in reaction time for tasks requiring attention. November 2011

  23. Behaviour Evidence to suggest energy drink consumption is associated with feeling tired and/or hyper. Being tired and/or hyper lead to impaired decision making! What are some examples? November 2011

  24. Energy Drinks areNOT Sports Drinks November 2011

  25. Athletic performance • Energy drinks can decrease sports performance • Not recommended for use at any time, especially during sports and exercise November 2011

  26. WNLSD Policy Changes: • “Energy drinks are high in caffeine, sugar, and additives. As schools are concerned about their affect on student’s behaviour and health, these drinks are not permitted on school property. “ • This change in policy was effective as of September 1, 2010. November 2011

  27. To Increase Energy: Drink plenty of water Be physically active Get adequate rest Eat well November 2011

  28. The Myth November 2011

  29. The Truth… November 2011

  30. Questions? Comments? November 2011

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