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BUS 330 Course Begins Success / bus330dotcom

For more course tutorials visit<br>www.bus330.com<br><br> BUS 330 Week 1 DQ 1 Role of the Marketing Function<br>BUS 330 Week 1 DQ 2 Products and Services<br>BUS 330 Week 1 Journal Learning Reflection<br>BUS 330 Week 2 DQ 1 Product Life Cycle<br>BUS 330 Week 2 DQ 2 Product Usage Categories<br>

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BUS 330 Course Begins Success / bus330dotcom

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  1. BUS 330 Course Begins Success / bus330.com For More Tutorials www.bus330.com

  2. BUS 330 Course Begins Success / bus330.com • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 1 Journal Learning Reflection • BUS 330 Week 2 DQ 1 Product Life Cycle • BUS 330 Week 2 DQ 2 Product Usage Categories • This Tutorial includes Weekly Quizzes, you can check quizzes details individually on our website • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 1 Journal Learning Reflection BUS 330 Entire Course BUS 330 Entire Course+Quizzes

  3. BUS 330 Course Begins Success / bus330.com • Role of the Marketing Function. What is the role of the marketing function in business? • In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? • DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services

  4. BUS 330 Course Begins Success / bus330.com • Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? • What is the product’s closest brand competitor? • Question 1. • Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value? • Question 2. BUS 330 Week 1 Journal Learning Reflection BUS 330 Week 1 Quiz

  5. BUS 330 Course Begins Success / bus330.com • Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle • Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. BUS 330 Week 2 DQ 1 Product Life Cycle BUS 330 Week 2 DQ 2 Product Usage Categories (Ash)

  6. BUS 330 Course Begins Success / bus330.com • How would you apply the four p’s to a service? Choose a service you use. What is the service? • What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s marketing for that service. • BUS 330 Week 2 Quiz • Question 1. • Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies the highest service/highest cost market niche? BUS 330 Week 2 Journal Learning Reflection BUS 330 Week 2 Quiz

  7. BUS 330 Course Begins Success / bus330.com • Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. • Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, BUS 330 Week 3 DQ 1 Customer Relationship Management BUS 330 Week 3 DQ 2 Demographics and Trends

  8. BUS 330 Course Begins Success / bus330.com • Question 1. • Which of the following is NOT one of the nine criteria for effective segmentation of markets? • Question 2. • Which of the following answers is the BEST example of trigger marketing? • Question 3. • Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), BUS 330 Week 3 Quiz BUS 330 Week 3 Written Assignment (Dramatic Youth Population)

  9. BUS 330 Course Begins Success / bus330.com • Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another • Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 Week 4 DQ 2 Marketing Plan

  10. BUS 330 Course Begins Success / bus330.com • Question 1. • What strategic similarity exists between the Question Marks of the BCG Matrix and the Diversification strategy in Ansoff’s Matrix? • Question 2. • Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, BUS 330 Week 4 Quiz BUS 330 Week 5 DQ 1 Corporate Social Responsibility

  11. BUS 330 Course Begins Success / bus330.com • Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. • The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. BUS 330 Week 5 DQ 2 Marketing Ethics and Children BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)

  12. BUS 330 Course Begins Success / bus330.com • Question 1. • Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies? • Question 2. • Which answer conveys an obligation of employees toward their employers discussed in Chapter 10? BUS 330 Week 5 Quiz

  13. BUS 330 Course Begins Success / bus330.com For More Tutorials www.bus330.com

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