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The “Know More About It “ Campaign

Promoting boating safety through product integrity and accident prevention. Encouraging the use of NMMA certification or accepted products, promoting manufacturing and construction standards, and facilitating the exchange of product safety information among manufacturers. Providing educational opportunities in accident prevention, risk management, quality assurance, owner's manuals, dealer interface, and accident response.

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The “Know More About It “ Campaign

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  1. The “Know More About It “ Campaign NMMA Risk Management Council

  2. The Boating Industry Risk Management Council • The Mission of BIRMC • Promote boating safety though product integrity and accident prevention. • Require use of NMMA Certification or Type Accepted products. • Recognize manufacturing and construction standards. • Encourage exchange of product safety information among manufacturers • Provide educational opportunities and information in the areas of accident prevention, risk management, quality assurance, owner’s manuals, dealer interface and accident response.

  3. BIRMC Members • Boat, Engine and Component Manufacturers • Lawyers • Customer Service/Warranty Personnel • US Coast Guard • ABYC • Others Interested in Boating Safety

  4. The Boating Industry Risk Management Council • Council meets twice a year • Discusses include new Standards, Safety, Accident Causes, Warnings • Recent key reports on CG Accident Data and How Boats Break • Output: War Stories to Safety Brochures

  5. The BIRMC Safety Brochures“Know More About It” • Genesis in 1987 • The experience of one company and the support of many • Focus on products in the field • Initial effort: Carbon Monoxide published in 1988

  6. The Numbers – Annually(Though 2007) • Carbon Monoxide – 110,000 (3rd printing) • Electrical Shock – 20,000 (2nd printing) • Fuel System Maintenance – 6,000 • Waterski Safety – 30,000 (3rd printing) • Propeller Safety – New 2008 • You're in Command – New 2008 • CO Detector – New 2009

  7. Customers • Boat Manufacturers (Owner Kit Supplement) • NASBLA • Boat Dealers • Power Squadrons • Coast Guard Auxiliary • Rental Facilities • Summer Camps • Special Events

  8. Safety Brochure Development • Ideas – Many Sources • BIRMC Debate and Approve • Task Force • Creation of Text and Layout – Message • Printing and Marketing • Complete Reviews at Every Reprint

  9. On Deck - 2009 • Green Boating • Waterski Safety will become Tow Sports Safety • Maintenance and Use of Marine Parts

  10. Campaign Success • No empirical evidence of success, but • Copies keep flying off the shelf • Give people the information needed to make the right choices • Further Strategic Plan Objective Nos. 2.6, 8.2 and 8.4

  11. Next Steps • QUESTIONS? • IDEAS?

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