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Sales Presentation

Sales Presentation. 4 Parts of a Sales Presentation. The introduction:  Grab attention and offer thanks. The body.  Provide relevant benefits to the audience. The conclusion.  Summarize the body of your talk. The Q&A.  Clarify questions and reiterate strengths.

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Sales Presentation

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  1. Sales Presentation

  2. 4 Parts of a Sales Presentation The introduction: Grab attention and offer thanks. The body. Provide relevant benefits to the audience. The conclusion. Summarize the body of your talk. The Q&A. Clarify questions and reiterate strengths.

  3. How to Create an Effective Presentation Issues-Solutions-Benefits (I-S-B) Sequence: http://www.youtube.com/watch?v=d8p2-3I1caQ What does this sequence remind us of?

  4. The Selling Process! • Prepare to sell • Approach the customer & establishing relationships • Determine customer needs • Prescribe solutions & present the product • Overcome objections • Close the sale • Reaffirm buyer-seller relationships

  5. Preparing to Sell • Do your research!!! • Understand your product • Understand who your target market is

  6. Approach the Customer & Establishing Relationships • Find and use sales leads • Call customers that could fit your business • Advertise and be visible • Respond to inquiries in a timely manner

  7. Determine customer needs • Before the presentation • Research your customer • Think of questions they may have • During your presentation • Listen to questions carefully • Notice body language while presenting benefits

  8. Prescribe Solutions/Overcome Objections Match products/services with customer needs Be honest when responding to objections Maintain positive relationship and leave the door open for further discussion

  9. Customer Buying Motives “Buying motives” are the reasons people buy. Effective sales presentations are tailored to the motives of the audience.

  10. Common Customer Buying Motives

  11. Final Helpful Tips Rehearse your presentation! Prepare an outline, but be willing to adjust Be honest Smile and act welcoming Make sure youandyour presentation are visually appealing

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