Microsoft Partner Network

1. Microsoft Partner Network

2. Microsoft Partner Network - Industry’s largest, most active and diverse partner community • More than 640,000 partners worldwide • Facilitates connections with other Microsoft partners around the whole world! • For every $ Microsoft makes, partners make $8.70! Ind Software Vendors Reseller Partners Value added Resellers Distributor OEMs Cloud Service Vendors Hosters System Integrators Web Designers Microsoft and Its partners http://www.microsoft.com/Presspass/press/2011/mar11/03-24IDCPartnerEcosystemPR.mspx?rss_fdn=Press%20Releases

3. Survey Question: Who Do You View As Your Top 3 Strategic IT Vendors Today? Dell HP Cisco IBM Oracle VMware EMC Citrix Salesforce.com NetApp Microsoft & Our Partners – Strategic IT Vendors! Amazon Intel Google Rackspace Red Hat % RESPONDENTS 0% 10% 20% 30% 40% 50% Source: Goldman Sachs IT Spending Survey

4. A Simple Vision Variety of Membership Opportunities Benefits To Support You The Microsoft Partner Network helps you: Each with varying degrees of commitment & benefits Support at every stage of the business cycle Plan Enable Qualify for a SUBSCRIPTION Participate in a COMMUNITY Strengthen your Capabilities Join the Microsoft Partner Network Network Member Serve Customers better Retain CreateDemand Connect through Communities Earn a COMPETENCY The Microsoft Partner Network Service Sell Cloud Accelerate

5. Application Platform Business Productivity Core Infrastructure Application Lifecycle Management Portals and Collaboration Application Integration Content Management Identity and Security Desktop Data Platform Search Business Intelligence Project and Portfolio Management Systems Management Server Platform Software Development Web Development Unified Communications Virtualization Small & Midmarket Business Customers CRM & ERP Cross-Platform Solutions Distributor Digital Marketing Customer Relationship Management Volume Licensing Midmarket Solution Provider Hosting Platform Enterprise Resource Planning Learning Independent Software Vendor (ISV) Articulate your strengths with our competencies Cloud Offering Mobility OEM Hardware Software Asset Management Cloud Accelerate

6. Internal Use Software to learn the software and run your business Training through thePartner Learning Center Plan Enable Understand customer satisfaction and loyalty with the Customer Satisfaction Index Access campaign materials with Partner Marketing Center Solution listing in Microsoft Pinpoint Retain CreateDemand Get phone-based or online technical and sales support through Partner Technical Services • Create rich customizable solution demos with Demo Showcase A few key benefits to highlight Service Sell

7. Criteria # ISVs Microsoft Resource > $100M SW 25% global rev + strategic 15 G-PAM ISV-DE Global Our ISV engagement strategy is to continuously work with our ISV partners to help them perform consistently and move up the Microsoft engagement pyramid. PAM ISV-DE Field Nominated + strategic 36 Field Engaged T-PAM T-DE > $2M SW High Potential 50 Tele-Engaged ISV Engagement Philosophy All Others ~2500 Self Serviced Self-service

8. Point-of-Contact Write in with your queries, suggestions, requests! isvpartnersupport@microsoft.com Consistent Partner Experience Simple Engagement Methodology Free Software Architecture Support Technical Support Training Certifications Showcase Opportunities Event sponsorship Demand generation Brand Awards Relationship Leverage Connect with MS Sales Door Openers Pre-sales & proposals Pricing Post sale support Connect with MS channels Sales certifications Microsoft Partner Network Microsoft Platform Ready isvpartnersupport@microsoft.com India ISV Portal Unique Expectations of Product Companies (ISVs) Technical Marketing Sales Multi-faceted Needs

9. BUSINESS IDEA DESIGN & DEVELOP MARKET SELL SUPPORT & RETAIN Participate in a community to help stimulate new ideas Bounce your ideas with trusted peers in the partner community Discuss business ideas with Microsoft account managers Free internal-use software Partner Learning Center MSDN Subscriptions Technet Subscriptions Students to Business Microsoft Branded Logos Partner Marketing Center Microsoft Marketplaces (Pinpoint, Azure MP, Windows Phone MP etc.) Demand Generation support Support for proposals Demo Showcase Microsoft Partner Incentives (Royalty, SIP etc.) Sales connects where feasible Partner Sales Resources Technical support on MS products Online support through communities (MSDN, Technet etc.) Customer satisfaction index survey MICROSOFT PLATFORM READY PROGRAM www.microsoftplatformready.com How can ISVs leverage the Microsoft Partner Network

10. Know the benefits you are entitled to Log onto the India Microsoft Partner Network Portal – www.partner.microsoft.com Click on the ISV Partners Logo on the footer

11. Partnership Map – Find a customer – Upload your application to Pinpoint Today!

12. Existing Partners – All you need

13. Resource Access Map Which Licensing Program is Right for You? http://www.msdev.com/Partner/Licensing.aspx

14. ISV Royalty Program Product companies that develop software solutions – interested in embedding Microsoft products within their own value-added business solution (s) • Benefits • Reduce Costs • Increase Revenue • Deliver a Total Solution • Worldwide Distribution • Earn Partner Points Embed the Microsoft product into the ISV’s application code Include the Microsoft product along with the ISV’s application on the installation media Pre-install the Microsoft product on a computer system that is part of the unified solution Write to us today! isvpartnersupport@microsoft.com

15. Microsoft Platform Ready Microsoft Platform Ready (MPR) provides tools and resources for software companies to streamline their development efforts using the latest Microsoft technologies. Participating companies get access to free software testing and customizable marketing templates to promote their compatible solutions. microsoftplatformready.com @MSPlatformReady /MicrosoftPlatformReady

16. Why Should YOU Join Microsoft Platform Ready? MPR Technical Resources MPR Marketing Benefits • MPR helps software companies get to market faster. • Sign up today and get great technical benefits to help you develop and test your app: • The latest software development kits and early access to beta and release candidate software • Top rated training resources, developer support & access to Microsoft testing tools • Completed software tests can be used to fulfill Silver & Gold competency requirements in the Microsoft Partner Network • Available now for Windows Server® 2008 R2, Windows® Azure™, SQL Server® 2008 R2, and Windows® 7 • Once your app is compatible MPR helps you get to market quickly by offering the following marketing resources: • Access to self-service marketing materials including: a press release template featuring a quote from a Microsoft Executive, and ready to go email, web banner, postcard and business letter templates. • Automated syndication into customer facing product catalogs

17. Microsoft Platform Ready – New Features • Microsoft Platform Ready • Testing Framework • Fully automated self service/no fee • Validates your application is current • “Works with” quality check • Remediation support • Microsoft Partner Network Integration • When you register, your MPR record links to MPN through Live ID • MPR tests can be used to qualify for Silver & Gold level of competencies • Integrated with MPN requirements automatically Powered by Windows Azure Logo • Passed Azure Platform Ready Test automatically qualifies for Powered by Windows Azure logo • Cloud Essentials and Cloud Accelerate • www.microsoftcloudpartner.com • Registering an Azure App qualifies you for Internal use right of Microsoft Online Services • BPOS – up to 250 licenses • CRM Online – up to 250 licenses • Intune – 10 devices

18. Global MPRReach Thousands of companies have already sped their time to market Worldwide,24,500+ companies have registered30,000+ solutions “ Without MPR, we wouldn’t have considered releasing this technology as a commercial product. It sped development and expanded our potential market” “ With MPR, we created a user interface that met the specific needs of a new market—and we’re getting Microsoft’s help in reaching that market”

19. How MPR Works 1 Sign up Registerfor the technologies your solution supports 2 Develop Speed your development with support from Microsoft 3 Test Testif your solution is compatible 4 Market Promote your compatible solution with support from Microsoft

20. Whether you’re searching for expert help or offering it, Pinpoint helps you create business opportunities that contribute to your success