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Environmental Entrepreneurship in Action

Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution. Session 3: Idea Validation. Session outline:. 1.) Ask What? Learning from an entrepreneur 2.) Action Planning Your market research action plan. Ask what?.

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Environmental Entrepreneurship in Action

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  1. Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution Session 3: Idea Validation

  2. Session outline: • 1.) Ask What? • Learning from an entrepreneur • 2.) Action Planning • Your market research action plan

  3. Ask what? • Learning from the experts: An interview with Shamus Husheer. • Consider the following: • What research methodologies did he use? • What questions was he asking? • What parallels can you draw with your idea?

  4. Action Planning • What questions do you need to answer in order to validate your business idea? • What sources of information are you going to use? • Who’s going to do it?

  5. Remember! The aim is to identify and develop a viable business opportunity.If your Initial Business Proposition seems unviable, you need to redirect your research to investigate alternative options.

  6. Assessment 1: Market Research Log • Submit a log book of all market research activities • Primary and secondary research including industry statistics and interviews • 30% of mark • Due week 4

  7. By the end of this session… • Complete Action Planning table • Have Action Plan signed off by academic

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