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What’s up in New Mexico?

What’s up in New Mexico?. Mac Juarez Marketing and Member Services Association NMRECA. New Mexico by the Numbers. 18 co-ops. 12 are Tri-State. Serve 200,000-plus. Avg. residential load is about 550 kwh/month. Largest IOU PNM serves 485,000. Others - El Paso Electric and muni’s.

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What’s up in New Mexico?

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  1. What’s up in New Mexico? Mac Juarez Marketing and Member Services Association NMRECA

  2. New Mexico by the Numbers • 18 co-ops. • 12 are Tri-State. • Serve 200,000-plus. • Avg. residential load is about 550 kwh/month. • Largest IOU PNM serves 485,000. • Others - El Paso Electric and muni’s.

  3. New Mexico requirements • 5% of co-op power must come from renewables by 2015. • 10% of co-op power must come from renewables by 2020. • IOUs – 20% by 2020, 15% by 2015. • IOU portfolios – 20% wind, 20% solar and 10% from geothermal or other qualifying fuel. • Efficient Use of Energy Act debate

  4. So what is New Mexico doing? • Energy Efficiency Starter Kits. • CFLs. • Holiday LED lights. • Matching equipment rebates. • Weaning consumers off propane. • Time-of-use rates. • And passing on tons and tons of information.

  5. Energy efficiency starter kits • Customizable to your price point. • Great as registration gifts at annual meetings. • Great as gifts to new consumers or those with high bill complaints. • Great as giveaways at housing fairs. • Stuff them with printed materials.

  6. CFLs • Great as giveaways. • Some NM co-ops require consumers to exchange incandescents for CFLs. • Great as goodie bag stuffers. • Rebates and dropping price make them lucrative fundraisers for groups. • Noticeable preference for 100-watt comparables.

  7. Holiday LED lights • New CDEC fundraiser. • Utilizes Tri-Staterebate and wholesale purchase agreement with LED Holiday Lighting. • Schools make $3 off each $7 sale.

  8. Matching equipment rebates • Utilizing Tri-State rebate money. • Most N.M. co-ops are taking advantage of rebates. • Not every co-op is utilizing all the different rebates available.

  9. Weaning consumers off propane • Concentrated effort by some N.M. co-ops to replace propane heating with electric thermal storage (ETS) technology.

  10. Weaning consumers off propane • CDEC also is studying drainback solar water heatingsystems made by King Solar Products of Oregon.

  11. Time of use rates • Most N.M. co-ops utilize time-of-use rates. • Some N.M. co-ops, such as Kit Carson Electric in Taos, offer season rates for part-time residents. • CDEC has found that the TOU rate has made consumers more conscientious of their usage, not just when they are using electricity.

  12. Educating with information • Most N.M. co-ops don’t have financial resources to offer broader incentives to promote energy efficiency. • Much of that burden rests with the consumer. • But there is still the need to educate consumers on being energy efficient and presenting the options available.

  13. Educating with information • Our Energy, Our Future and the Straight Talk national campaigns have been excellent opportunities to incorporate energy efficiency and conservation messages.

  14. Educating with information • Condensing national publications to fit local co-op budgets.

  15. Educating with information • More publications…

  16. Educating with information • CDEC is introducing energy efficiency and conservation to our future generations of leaders.

  17. Educating with information • Finally…Watch out MTV! • This fall, CDECwill launch DVD programming of nationally and locally produced programming in its office lobbies.

  18. N.M. co-ops need your help! • Our statewide group and Tri-State are presenting a two-day symposium in Albuquerque, Nov. 5 and 6 called…

  19. Who’s coming? • With Tri-State’s help, we’ve secured nationally known “energy expert” Doug Rye as the keynote presenter and luncheon speaker Thurs., Nov. 6.

  20. Who else is coming? • We are inviting all Tri-State member co-ops in Colorado, New Mexico, Nebraska and Wyoming. • Basin Electric Cooperative members. • Co-ops from Texas and Arizona. • Any other electric utility that expresses interest.

  21. Symposium’s focus • Energy Education: Marketing energy efficiency to consumers. • Efficiency Mythbusters: What works, what saves? • Beyond the energy audit. • Emerging renewable technologies. • A showcase of energy efficient and renewable products and technologies.

  22. What we need from you • Presenters – We need to hear success stories, experiences and advice from industry leaders who are utilizing energy efficient equipment or launching innovative energy efficiency programs.

  23. What we need from you • Vendors – We need product vendors who want to showcase their energy efficient and renewable products and technologies.

  24. What we need from you • Sponsors – We need industry groups and businesses willing to assist our statewide effort with symposium costs.

  25. Symposium recap • Dates: Nov. 5-6 (Wed.-Thurs.) • Location: Albuquerque. (Exact location to be determined, based on number of participants.) • Deadline to register: Sept. 30

  26. That’s what’s up in New Mexico! Marketing and Member Services Association NMRECA Mac Juarez (505) 285-6656 macjuarez@mac.com

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