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Do Now Exercise:

Do Now Exercise:. Discuss and Document: What makes Coca-Cola a global entity that is successful in every country it is distributed to?. Marketing I. Mr. Gallucci Lesson 31.

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Do Now Exercise:

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  1. Do Now Exercise: Discuss and Document: What makes Coca-Cola a global entity that is successful in every country it is distributed to?

  2. Marketing I Mr. Gallucci Lesson 31 Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

  3. Multinationals • Multinationals – Large corporations that have operations in several countries • Customs Broker – A licensed specialist who assists a business with importing goods internationally • Freight Forwarders – A licensed specialist who assists a business with exporting Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

  4. International Trade • Mini-nationals – midsize or smaller companies that have operations in foreign countries • Joint Ventures – partnerships that allow companies to participate in a county’s economy with a partner – ex. Royal Crown Cola Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

  5. International Trade • Special Considerations • Cultural Factors • GM “Chevy Nova” • Methods of business • Economic Factors • Exchange Rates, infrastructure, labor, taxes, etc. • Standard of Living – ex. Honda in China Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

  6. International Trade • Special Considerations • Political and Legal Factors • Stability of Government • Legal problems or corruption • Technological Factors • Computers, faxes, VM, etc… • Technology Standards Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

  7. Customization vs. Globalization • Customization – Inventing a completely new product for a different countries market. • Globalization – Keeping the product and advertising message the same around the world. Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

  8. Activity Explore Your Heritage or a Country of your choice. Please reference the “International Marketing Assignment” on my webpage.

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