first quarter report Presentation to the Portfolio Committee on Communications 12 October 2012

1. Brand South Africa first quarter reportPresentation to the Portfolio Committee on Communications12 October 2012

2. Contents Brand South Africa Strategic Plan Overview • Brand South Africa’s mandate • Brand SA Strategy Map • Outcomes and Strategies Review of Performance Against Plans: • Programmes • Finance and Administration • Brand Strategy Development • Reputation Management Expenditure Report • Summary of financial performance • Income and Expenditure Overview • Balance Sheet • Cashflow Statement Human Resources Report • Staff complement • Employment Equity

3. Brand South Africa Mandate National Priorities GDP growth, job creation, poverty eradication, social cohesion, National Vision for South Africa – Vision 2030 Desired impact Improved international reputation Increasedbrand equity Increased international competitiveness Vision South Africa acknowledged as a Top 20 Nation Brand and a Top 30 Nationin the WEF Global Competitiveness Index by 2020 International mandate To build South Africa’s Nation Brand reputation in order to improve South Africa’s global competitiveness Domestic mandate Build Pride & Patriotism amongst South Africans and contribute to social cohesion and nation brand ambassadorship

4. Desired Outcomes and Strategies To build South Africa’s Nation Brand reputationin order to improve South Africa’s global competitiveness Brand SA’s MANDATE relative to South Africa’s needs... 1. Brand Alignment by stakeholders 2. Increased Pride and Patriotism amongst South Africans 3. Positively changed percep-tions about South Africa amongst target audiences It aims to fulfil this mandate by achieving the following OUTCOMES 4. Articulated and contextualised South African policy 5. Increased economies of scale and scope (sustainable organisational development) 6. A sustainable organisation … by undertaking the following6 STRATEGIES 1. Brand strategy development and management 2. Reputation management 3. Brand knowledge management and performance management 4. Stakeholder and partner alignment and integration 5. Organisational development 6. Prudent financial management and control External Focus Internal Ops

5. Brand SA Impacts Improved International Reputation Increased Brand Equity Increased International Competitiveness Outcomes Key Result Areas Strategies Strategic Intent To create & ensure consistency In the nation brand identity & understanding of country image in international markets & at home. Brand Alignment by stakeholders • Seeding New Brand positioning • Living the Brand Through Active Citizenship • Joint Funding and value add PROGRAMME2 Brand strategy Development and Management Brand Strategy Development & Management Increase Pride and Patriotism amongst South Africans Creating & leveraging strategic relationships to strengthen brand strategy delivery in defined markets & with defined stakeholders. Feedback loop: targeting at, and escalating appropriately to relevant stakeholders to strengthen brand strategy delivery. To guarantee delivery of our promise in order to strengthen association, and influence preference with our target audiences, managing gaps between desired image & performance & insulating against challenges to our image. Positively changed perceptions about South Africa amongst target audiences Reputation Management Structured strategic engagement programmes with and through stakeholders to deliver on Brand competitiveness 2. Feedback loop: targeted at, and escalating appropriately to relevant stakeholders to strengthen brand strategy delivery. Brand Knowledge & Performance Management PROGRMME 3: Reputation Management To provide actionable insight on reputation and competitiveness for guiding stakeholders, partners & ourselves in delivering on mandate and gauging effectiveness of strategy. Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration To encourage consistent application of nation branding strategies that deliver brand competitiveness relevant to the country's socio-economic needs. Structured strategic engagement programmes with and through stakeholders to deliver on Brand competitiveness 2. Feedback loop: targeted at, and escalating appropriately to relevant stakeholders to strengthen brand strategy delivery. 3. Join Funding & value add Increased economies of scale and scope To leverage resources in order to extend brand and messaging reach and impact in a cost effective manner. High performance organisation. Corporate Governance Framework. IT Strategy Development & Implementation (IT MSP). Good Corporate Citizenship (through CSI initiatives). Organisational Development PROGRMME 1: Administration-Organisational and Financial Management Financial & performance reporting. Compliance to legislation. Risk Management. Joint funding and Value Add. 1. To enable the organisation to respond successfully to its political, economic, social and environmental demands in the long term. Prudent Financial management control A sustainable organisation

6. PROGRAMME PERFORMANCE - SOUTH AFRICA ! INTERNATIONAL

7. Programme 1: Finance and Administration Brand Strategy Development & Management Positively changed perceptions about South Africa amongst target audiences Reputation Management Brand Knowledge & Performance Management Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration Increased economies of scale and scope Organisational Development A sustainable organisation

8. Programme 1: Finance and Administration Brand Strategy Development & Management Positively changed perceptions about South Africa amongst target audiences Reputation Management Brand Knowledge & Performance Management Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration Increased economies of scale and scope Organisational Development A sustainable organisation

9. Programme 2: Brand Strategy Development and Management Brand Strategy Development & Management Positively changed perceptions about South Africa amongst target audiences Reputation Management Brand Knowledge & Performance Management Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration Increased economies of scale and scope Organisational Development A sustainable organisation

10. Programme 3: Reputation Management Brand Strategy Development & Management Positively changed perceptions about South Africa amongst target audiences Reputation Management Brand Knowledge & Performance Management Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration Increased economies of scale and scope Organisational Development A sustainable organisation

11. Programme 3: Reputation Management Brand Strategy Development & Management Positively changed perceptions about South Africa amongst target audiences Reputation Management Brand Knowledge & Performance Management Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration Increased economies of scale and scope Organisational Development A sustainable organisation

12. Programme 3: Reputation Management Brand Strategy Development & Management Positively changed perceptions about South Africa amongst target audiences Reputation Management Brand Knowledge & Performance Management Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration Increased economies of scale and scope Organisational Development A sustainable organisation

13. Programme 3: Reputation Management Brand Strategy Development & Management Positively changed perceptions about South Africa amongst target audiences Reputation Management Brand Knowledge & Performance Management Articulated and contextualised South African policy Stakeholder and Partner alignment and Integration Increased economies of scale and scope Organisational Development A sustainable organisation

14. 1st Quarter Expenditure Report

15. Summary of Financial Performance for the quarter ending 30 June2012

16. Income & Expenditure Overview as at 30 June 2012

17. Income & Expenditure Overview as at 30 June 2012

18. Balance Sheet as at 30 June 2012

19. Cash Flow Statement as at 30 June 2012

20. Overall Staff Complement – as at 31st June 2012

21. Human Resources Plan Key Issues: • Current approved posts – 39 salary bill = 19% of Total budget. • Filled positions – 33 (82%) • Vacant posts – 6 (18%) • Disabled – 0 – the HR plan designates for a person with disabilities. • Recruitment programme underway to drive the filling of all vacant posts. All vacant posts have been advertised. • Introduction of a Talent Management programme in Q2 to improve attraction, retention and succession.

22. HR Plan 2012 - 2014

23. HR Plan 2012 – 2014 cont’d

24. For the period under review Brand SA Employment Equity statistics are as follows: • Black 27 • Coloured 1 • Indian 1 • White 4 • Disabled 0 Employment Equity statistics as at 31st June 2012

25. Re a leboga! Re a leboga!