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RESOURCE MOBILIZATION

RESOURCE MOBILIZATION. WORKSHOP. RESOURCE MOBILIZATION. Resource Mobilization involves: Fundraising, and income generating activities. RESOURCE MOBILIZATION. FUNDRAISING. INCOME GENERATING ACTIVITIES. FUNDRAISING. Concept of Fundraising Why Fundraise? Purpose of Fundraising

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RESOURCE MOBILIZATION

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  1. RESOURCE MOBILIZATION WORKSHOP

  2. RESOURCE MOBILIZATION • Resource Mobilization involves: Fundraising, and income generating activities RESOURCE MOBILIZATION FUNDRAISING INCOME GENERATING ACTIVITIES

  3. FUNDRAISING • Concept of Fundraising • Why Fundraise? Purpose of Fundraising • Survival Tactics in Fundraising • Process of successful Fundraising • Principles of Fundraising • Fundraising Strategy • Identifying Sources of Funds • Addressing different stakeholders • Funding Techniques • Income generating Activities

  4. Concept Of Fundraising • Fundraising is a component of resource mobilization. • Fundraising is giving people the opportunity to give. It’s a process whereby resources are transferred from those able to give to those in need to receive.

  5. Why Fundraise • Diversify and increase the number of different income sources the organisation has. • Develop and expand, or consolidate and maintain, the existing workforce and programme or service. • Reduce financial dependency on funds received from any one source or any international funding agency. • Enhance long term organisational sustainability. • Promote the organisation • Member recruitment

  6. Survival Tactics in Fundraising • Know your mission- Do not compromise your values • Long-term fundraising has to be planned • Effective internal and external communication • Investing in its own growth • Making friends- “Fundraising is friend raising” Building relationships with community and supporters • Servicing the funders and sustaining their support • It is not a one off attempt- it takes time • Focus on why you need the funds. • Leadership is key

  7. Process of Successful Fundraising

  8. Principles of Fundraising • Educate • Ask • Use personal approach • Understand the donor’s point view • Seek ethical donors • Say thank you • Invest time and money in retaining donors • Maintain a good reputation • Be accountable and transparent

  9. Ask with Direction Provides 3 meals per day $ 1 Provides accommodation for a week $ 5 Educates a child for a whole year $ 250

  10. Pyramid of Donors Large Donations Donations Regular Committed Giving Repeat Gifts First Gifts

  11. Fundraising strategy Main Issues to consider • Funds for today • Funds for tomorrow • Funds for the future

  12. Identifying Sources Of Funds 1. Foreign Donors a) Outside The Country b) Inside The Country 2. Corporations/Businesses 3. Government 4. Institutions and NGOs 5. Individuals

  13. Addressing Different Stakeholders • Developing a case for support The Case must: “Catch the Eye – Warm the Heart – Stir the Mind” • The “case” is an expression of the cause, or a clear, compelling statement of all the reasons why anyone should consider making a contribution in support of advancing an NGO’s vision to meet a need. A reality of fundraising is that no one has to say “yes” in response to a call for help. It is up to the NGO to attract and persuade support.

  14. Raising Money From Foreign Donors • Identifying donors area of values and interests • Knowledge of donors application requirements and deadlines • Knowledge of operation of international umbrellas • Money flow • E.g. • IHEU • HAMU

  15. Raising Money From Business Corporations • Approach • Research • Why should they give you money? What can you give the business? • Face-to-face approach • Identify contact persons • Set up a meeting

  16. Raising Money From Local Community • Voluntary support services “in kind” • Cost Sharing • Special Events • Offering services to the community for a pay • Cooperating with similar organisations to cut costs • For example hiring services

  17. Raising Money From Individuals • Ask- How? • Face-to-face meetings • Prepare Eye- catching literature

  18. Fundraising Techniques ANNUAL FUND – CURRENT INCOME (Today) • Direct mail appeals • Debit orders/pledges • Membership Fees • Special Events • Competitions (raffles) • Selling services • Selling products • Donor or supporter clubs (Friends of …) • The internet • Payroll deductions

  19. Fundraising Techniques • SPECIAL GIFTS – PROJECTS AND CAPITAL CAMPAIGNS (Tomorrow) • Project proposals (Corporations, Foundation, Trusts, Foreign Sources) • Face-to-face negotiations • Matching grants • Capital campaigns

  20. Fundraising Techniques • DEFERRED GIVING – ENDOWMENT (the future) • Wills and bequests • Endowments • Insurance policies • Unit Trusts

  21. INCOME GENERATING ACTIVITIES • Consider the organisation’s strength- Assets and capital • Consider the environment • Consider low risk ventures • Involve beneficiaries, given their capability

  22. THANK YOU. • Questions

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