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Market Overview

Market Overview. Bigger than Movies! $13.5 Billion in 2006 Traditional PC Market ~$1 Billion Casual ~$1 Billion Online / MMO ~$4.5 Billion Console Hardware $4.6 Billion Console Games $4.8 Billion No the numbers don’t add up!. Size of Industry. Hardcore

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Market Overview

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  1. Market Overview

  2. Bigger than Movies! • $13.5 Billion in 2006 • Traditional PC Market • ~$1 Billion • Casual • ~$1 Billion • Online / MMO • ~$4.5 Billion • Console Hardware • $4.6 Billion • Console Games • $4.8 Billion • No the numbers don’t add up! Size of Industry

  3. Hardcore • Small but dedicated trend-setters • Core • ‘Majority’ of console • Casual • Everyone else • Who cares!? Audiences

  4. PC Gaming is down • Casual Games are up • Steady growth Trends

  5. MMO • Community • Console • Mobile Trends

  6. Retail PC • Retail Console • Downloadable Console • Web / Downloadable • Mobile Game Distribution

  7. MMO • Sports • RPG • Casual • Kids • Educational Game Genres

  8. Teenage male • Mom & Dad • Grandma & Grandpa • Frat Boy • Everyone in between Consumer

  9. Massively Multiplayer Online • Lots and lots of people playing in the same world • What’s the largest MMO? • Hint: it’s not World of Warcraft MMO

  10. World of Warcraft • Everquest • Runescape • Club Penguin • Toontown • SecondLife MMO examples

  11. Expensive • Release is just the beginning • Recurring usage & payment MMO Characteristics

  12. Purchase at FutureShop/Best Buy • Lots of different styles • Very high production quality Console

  13. Madden • Wii Sports • Grand Theft Auto Console examples

  14. Expensive • Console maker is a gatekeeper • Largest audience Console Characteristics

  15. Xbox Live Arcade • PlayStation Download • Nintendo Virtual Console Downloadable Console

  16. Flow • Geometry Wars • Uno Downloadable Console examples

  17. Small’ish budget • Console Distribution • Best way for indies to reach consoles • Big players, getting very involved Downloadable Console Characteristics

  18. Play on website • Flash / Shockwave / Virtools • All ranges of production quality Web

  19. Candystand.com • Miniclip.com • Line Rider • Kongregate.com Web examples

  20. Can be very low budget • Lots of distribution • Monetization is the challenge Web Characteristics

  21. Download 1-hour trial • Easy accessible gameplay • $20 sale • Lots of competition Casual

  22. Bejeweled • Diner Dash • Mystery Case Files Casual examples

  23. Still cheap’ish • Increasing production quality • Lots of channels available Casual Characteristics

  24. Market ?’s

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