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LinkedIn

LinkedIn. How to become professionally Linked. Career Services Office Salisbury University. Networking!. Networking. It has the highest rate of success for finding employment.

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LinkedIn

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  1. LinkedIn How to become professionally Linked Career Services Office Salisbury University

  2. Networking!

  3. Networking • It has the highest rate of success for finding employment. • Research shows that networking brings between 80-97% of jobs (versus the online job search which ranges from 3-20%). • That means you need to spend 80-97% of your time networking. What do we mean by networking?

  4. Contact people: in person… • 1. Get guidance • Career Counselor • Faculty in your major • 2. Talk to family and friends of family • family—mother, father, uncles, aunts, cousins, step • friends—their parents, uncles, aunts, cousins, step-family members • 3. Talk to professionals in your career area of interest in an • Informational Interview

  5. Contact people: by phone…

  6. The most powerful strategy for finding a job before it is advertised is by …Calling Jobs that are filled before they are advertised comprise the “hidden job market.”These make up about 3/4ths of all available jobs, according to the U.S. Dept. of Labor. • How to go about cold calling • Find the phone number of the CEO, Human Resource manager, or other person who hires for the position you are interested in. • Create the script—one that is simple and gets straight to the point. • Rehearse the script—you will want to sound as spontaneous and natural (versus wooden) as possible. • Make the call! • The magic words: • Hello, my name is----------------. I am a recent graduate in ----------------- from Salisbury University. Through my education and work experience I have developed ----------------- skills. I am calling to see if you have any positions available in the areas of -------------------- where I may offer my education and skills.

  7. Contact people via: the web… • Job posting sites – • Professional Organizations • Professional Networking Sites • LinkedIn

  8. LinkedIn… Who uses it?* • Over 200,000,000 million professionals • 200 countries • Roughly 2 new sign-ups per second • Executives from every Fortune 500 firm • 2.6 million companies have company pages • 20 million students –over 2 million groups • 35 year old and above comprise 66 % of the users • 90% of users find it useful • 18% 18-24 /% 25-34/22% /26% 35-44/22% 45-54/13%-55-64/ Note: according to LinkedIn as of January 2013 (from Career Services Webinar presentation)

  9. The Five Golden Rules of Student LinkedIn Profiles • Fill out your profile • Photo • Headline with area of study or ambition • Keyword rich summary with types of positions that your are seeking • Education • All experience and skills—internships, employment, volunteer, student activities • Don’t forget honors and awards • Join relevant groups • Claim your custom URL and always use it on your email signature • ex: www.linkedin.com/in/YourName • www.linkedin.com/in/charlieendicott • Recommendations from internships and professors • Keep your profile up-to-date See the handout that describe these in more detail.

  10. A student example… Some ideas…

  11. Add LinkedIn to your signature Add a default signature to your e-mail account that includes your LinkedIn URL. For example: Charlie Endicott Associate Director Career Services Salisbury University 410-543-6075 Connect with me on LinkedIn: http://www.linkedin.com/in/salisburycharlie

  12. Join LinkedIn Groups – The benefits • It hugely increases your networking capacity by connecting you with groups with which you have something in common • it could be a professional organization (NACE, APA) career related special interest area (nonprofits, human resources), or a niche group (baseball, sports). • The SU alumni association is a great one to follow and engage with; there are other groups such as the SU Business group, Franklin P. Perdue of Business group, a SU INFO group. • The groups have job postings specific to that group. • The chat groups communicate information and job tips that can be critical to finding a job

  13. Display groups on your LinkedIn page

  14. Some ideas for groups… • SU related groups: • The SU Alumni Association • SU Business Group, • SU Career Services • Franklin P. Perdue Group. • Liberal Arts Career Network • Entry-Level Jobs and Internships • SHRM (Society for Human Resource Management) • Public Relations and Communications Professionals • Sports Industry Network LinkedIn is a better search engine for relevant groups than Google…

  15. Google…baseball

  16. LinkedIn…baseball

  17. Networking – Potential Informational Interview Candidates ▪ PR Coordinator at Major League Baseball ▪ Baseball Operations Intern at Pittsburg Pirates ▪ Marketing Trainee at Atlanta Braves ▪ Sports Business Lawyer ▪ Athletic Academic Advisor ▪ Marketing Director Shorebirds Baseball Team

  18. Build a strong network of professionals. • Invite the people whom you know through— • Internships and other work related to your career • Informational interviewing • SU’s LinkedIn Groups • Other LinkedIn Groups related to career areas of interest • Your professional organizations • College—professors that you know (and they know you!) • Volunteer work • Click here for LinkedIn Job Search Checklist Connect with others

  19. 9 bad habits • Sending connection requests to people whom you don't know at all. • Sending connection requests without any context, just the default message. (personalize the connection request) • Updating your status too often. Don’t clog uptheir feeds • Contacting strangers about job openings to try to circumvent their company's application system. • Lying about your title or your job responsibilities.

  20. And more bad habits • Indiscriminately endorsing people. No value. • Not building a profile but asking people to connect with you anyway. • Forgetting that many users can see that you viewed their profile. • Using groups to try to sell things.

  21. Remember it is the connections that count— Connect with as many people as you can… And only use professional ones

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