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Rebel Rewards

Loras College Purple Mike Considine | Taylor Heinrichs Kraig Liske | Eric Theilacker. Rebel Rewards. Supplemental marketing strategies need to be designed and executed in order to increase the attractiveness of an event or reward program

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Rebel Rewards

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  1. Loras College Purple Mike Considine | Taylor Heinrichs Kraig Liske | Eric Theilacker Rebel Rewards

  2. Supplemental marketing strategies need to be designed and executed in order to increase the attractiveness of an event or reward program • Marketing activities should be aimed at developing stronger connections with the team • Marketing campaigns should emphasize the social aspects of attending an event • Adhere to the personal investment theory Guidelines

  3. Partnership with “The Rebellion” to grow the group and create more excitement throughout the students • Implement a points program that emphasizes attendance to games and events • Implement different rewards creating student interaction and connections to the team Rewards Program

  4. Points

  5. Points

  6. Developed by row27 studios • Exclusivity with Paciolan • Used by universities, minor league, professional • Retention rate • “Connect real life with digital world”—Jason Cole • App • Sponsors • UNLVRewards.com Fanmaker Rewards

  7. Rebel Rally

  8. To gain student excitement The Rebellion will host a pre-game tailgate in Cox Pavilion • Partner with “Uncle Rico” • Swipe your Rebel Card and get points for attending • Must be apart of Rebellion to attend • Partner with campus food chains (Subway, Metro Pizza, Burger Studio…) to provide food • Fatheads given at a first come first serve basis at the Rebel Rally • Prizes raffled off 15 minutes before every game Rebel Rally

  9. Individual rewards at every rally • Group rewards Rebel Rally Rewards

  10. This program can lead to all sports • 6 other ticketed sports that need attendance help • Use basketball as incentive Expansion

  11. Rewards program and Rebel Rally will emphasize creating social pressure to attend games and events • Implementing a group rewards system at the Rebel Rally • Making membership to The Rebellion a requirement • Focus on game experience Social Aspect

  12. Conclusion

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