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UNIT 2: SELF AND OTHERS

UNIT 2: SELF AND OTHERS. AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR. Ideas that we hold about ourselves, others objects and experiences Attitudes are learned through experience They reflect our unique experience as individuals, as well as our socio-cultural background

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UNIT 2: SELF AND OTHERS

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  1. UNIT 2: SELF AND OTHERS AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR

  2. Ideas that we hold about ourselves, others objects and experiences Attitudes are learned through experience They reflect our unique experience as individuals, as well as our socio-cultural background They are relatively long-lasting ATTITUDES

  3. EXAMPLE: Cognitive = the belief that global warming is real and happening in the world Behavioural = riding your bike to work instead of driving your car Affective = feeling negative about the state of the world and other people’s indifference TRI-COMPONENT MODEL OF ATTITUDES

  4. ALL 3 MUST BE PRESENT IN ORDER TO SAY THAT AN ATTITUDE EXISTS All 3 of these are usually consistent with each other TRI-COMPONENT MODEL OF ATTITUDES

  5. PSYCHOLOGY 101 VIDEO: TRI-COMPONENT MODEL COMPLETE THE TRI-COMPONENT MODEL ACTIVITY TRI-COMPONENT MODEL OF ATTITUDES

  6. LEARNING ACTIVITY 8.1 (pg.328) LEARNING ACTIVITY 8.3 (pg.328) HOMEWORK

  7. Research shows that understanding a person’s attitude is not often a reliable predictor of someone’s behaviour (Richard La Piere, 1934 – Chinese People in Hotels, pg.329) Some psychologists suggest that attitudes only have an affective and cognitive component LIMITATIONS OF THE TRI-COMPONENT MODEL OF ATTITUDES

  8. Attitudes & Behaviour = Consistent Attitudes & Behaviour = Inconsistent STRENGTH OF THE ATTITUDE ACCESSIBILITY OF THE ATTITUDE SOCIAL CONTEXT OF THE ATTITUDE PERCEIVED CONTROL OVER BEHAVIOUR ATTITUDES & BEHAVIOUR

  9. LEARNING ACTIVITY 8.5 (pg.332) HOMEWORK

  10. CLASSICAL CONDITIONING • OPERANT CONDITIONING • MODELLING • REPEATED EXPOSURE FACTORS INFLUENCING ATTITUDE FORMATION

  11. 1. CLASSICAL CONDITIONING FACTORS INFLUENCING ATTITUDE FORMATION

  12. 1. CLASSICAL CONDITIONING EXAMPLES OF CLASSICAL CONDITIONING: COKE ZERO AD http://www.youtube.com/watch?v=DrZ0P95rEQw Eminem & Chrysler http://www.youtube.com/watch?v=SKL254Y_jtc FACTORS INFLUENCING ATTITUDE FORMATION

  13. 2. OPERANT CONDITIONING MORE LIKELY TO REPEAT BEHAVIOUR REINFORCEMENT ATTITUDE PUNISHMENT LESS LIKELY TO REPEAT BEHAVIOUR FACTORS INFLUENCING ATTITUDE FORMATION

  14. 2. OPERANT CONDITIONING • EXAMPLE OF OPERANT CONDITIONING: • The Big Bang Theory • http://www.youtube.com/watch?v=qy_mIEnnlF4 • What is the positive reinforcement in the clip? • What behaviour was changed? • What was the punishment in the clip? Do you think it will work? FACTORS INFLUENCING ATTITUDE FORMATION

  15. 3. MODELLING Observation of a model and basing attitudes on famous people you admire Attitude is strengthened if your friends complement the model on their attitude FACTORS INFLUENCING ATTITUDE FORMATION

  16. 3. MODELLING • Example of modelling using observational learning: • Youtube: A Very Powerful Ad • How is modelling used in this ad? • Try and think about when you formed an attitude based on modelling FACTORS INFLUENCING ATTITUDE FORMATION

  17. 4. REPEATED EXPOSURE MERE EXPOSURE EFFECT Increase in liking for an attitude, object, person, group, event or issue as a result of being repeatedly exposed to it Robert Zajonc (1968) FACTORS INFLUENCING ATTITUDE FORMATION

  18. 4. REPEATED EXPOSURE Advertisers do use repeated exposure on the TV However… It is possible to begin disliking an ad after repeatedly viewing endless re-runs (Aronson, Wilson, & Akert, 2002) FACTORS INFLUENCING ATTITUDE FORMATION

  19. LEARNING ACTIVITY 8.8 (pg.337) HOMEWORK

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