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Goal

Goal. By May 1 a familiarization (FAM) bus tour leaves for a 2-3 day circuit that will include 60% of the Heart of the Continent participating communities and associated public land management agencies.

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Goal

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  1. Goal • By May 1 a familiarization (FAM) bus tour leaves for a 2-3 day circuit that will include 60% of the Heart of the Continent participating communities and associated public land management agencies. • Tour will include leaders and tourism centre staff and will tour participating venues and attend related events.

  2. Objectives • Atikokan will take the lead in organizing a familiarization bus tour of HOC communities and public lands • Identify participants from each area (3-4) • Each visited Community must be prepared to welcome and address bus audience • Each community/land group must tell about their local attractions and assets and relation to adjacent public land.

  3. Regional Benefits of Tour • Promotes the Brand (HOC) • First Hand Exposure to Sites/people • Expands Number of Ambassadors • Incentive for local showpiece upgrade • Improved visitor experience • Production of a training, awareness video for those not participating in tour

  4. Local Stakeholders • Community Leaders (Mayor, Council,CAO) • AEDC staff and Board • Quetico Staff and Zone Manager • Provincial Govt Dev & Tourism Agencies • Chamber of Commerce • Related businesses in and out of town • Media (local and regional) • DeptFAIT (federal trade promotion)

  5. Action Steps • Investigate Intern (Nov) • Prepare Proposal to local decision makers • Form local planning group (Nov) • Conduct Research (Dec-Jan) • Route -Venues/Itinerary -Schedule

  6. Action Steps • Identify and recruit champions (Nov-Jan) • Sign-off by other Communities (Jan) • Detailed Planning (Feb) • Who,what ,when • Media and federal/border support • Filming and training guide • Bus Leaves (May)

  7. INDICATORS OF SUCESS Support from HOCP Congress (done) Local Endorsement (1 month) Champions found in each area (8-10) Funding Commitments in Place (100%) Full Participation (seats full)

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