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Ford Digital Marketing Team Update

Ford Digital Marketing Team Update. Vision of the Internet Club. Quarterly meeting to share data and best practices Heavy dealer participation No cost to you Google will come if we can get 40 people Please fill out survey!. In your inbox. DigitalNick.me. iClub Survey.

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Ford Digital Marketing Team Update

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  1. Ford Digital Marketing Team Update

  2. Vision of the Internet Club • Quarterly meeting to share data and best practices • Heavy dealer participation • No cost to you • Google will come if we can get 40 people • Please fill out survey!

  3. In your inbox DigitalNick.me iClub Survey

  4. Digital Nick’s Agenda • Introduction by Ford (9:40-9:55am) • Twin Cities Regional Metrics for January 2011 • Marketing Sheet Optimization • DigitalNick.me Resource (BETA) • Pixlr.com, Free Online Photoshop • Introduction to DADS in FMCDealer.com • 15 Minute Break (10:15-10:30am) • Jerry Petrotto, BlackBook (10:30 am-11:30 am) • Lunch (11:30 am)

  5. Twin Cities Region, January 2011 Total Leads: 4,892 YOY Sales Change: 75% Close Rate Change: 1.09 30 Day Close Rate: 7.22% 60 Day Close Rate: 8.03% 180 Day Close Rate: 10.02%

  6. Marketing Sheet Optimization Fill out yellow items only!

  7. DigitalNick.ME Website Go to “Free Resources”

  8. DigitalNick.ME Free Resources Updated Monthly (Minimum)

  9. Long Term Internet Follow up Reference your CRM for specific tags

  10. Generated 2-180 Templates

  11. Individual Internet Templates • Can copy/paste into most CRM • Includes your merge tags / tokens • HTML version for all CRM’s • 2011 tactics by dealers with • with highest close rates

  12. Combined Make/Model Sheet

  13. Google Maps Link

  14. Customized Fields

  15. Customer Review Request Template

  16. Digital Dialog Blog

  17. Digital Dialog Blog v.2

  18. Pixlr.com: A Free Photoshop

  19. Using Pixlr is Easy

  20. DADS: Digital Asset Delivery System

  21. Home Portal Link to DADS

  22. DADS: Digital Asset Gallery

  23. DADS: Digital Asset Delivery System

  24. Lunch by Anna Jiang • Goat cheese crostini with balsamic marinated tomato • Tuna tartare with avocado mousse on a wonton crisp • Orange-cumin avocado salad • Pumpkin risotto with andouille sausage • Italian herb focaccia sandwich with genoa and capicola salami, roast pepper, oregano vinaigrette • Chocolate hazelnut square tarts • Ricotta cakes with blueberry lemon compote

  25. BlackBook • Powerful tool that drives leads and results • Success with Walser Automotive Group • Great support, service, and partnership in efforts • New tactics and strategies fused with proven concepts • Second greatest ROI to e-mail marketing (followed by live chat)

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