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Marketing Update

Marketing Update. New Marketing Personnel. Michael Heverly – Customer Service Representative covering the North East Dan Walker – Pricing Administrator. 2010-2011 Program Overview. Rewards for Boiler Registrations Reward Trip for 10 Top Performing VIP Contractors

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Marketing Update

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Presentation Transcript

  1. Marketing Update

  2. New Marketing Personnel • Michael Heverly – Customer Service Representative covering the North East • Dan Walker – Pricing Administrator

  3. 2010-2011 Program Overview • Rewards for Boiler Registrations • Reward Trip for 10 Top Performing VIP Contractors • Monthly Installation Contest • Communication through bi-monthly VIP Newsletter • Education through Webinar Series • Marketing Support Materials for Contractors and Distributors

  4. Rewards Trip for 10 Top Performing VIP Contractors CMA Music Festival 2011! June 9-12, 2011 • Thursday arrival in Nashville • Welcome Reception & CMA Music Festival • Friday • Lochinvar World headquarters tour and roundtable discussion with top management • CMA Music Festival • Saturday • Jack Daniels Tour, Dinner & CMA Music Festival • Sunday departure

  5. Rewards Trip for 10 Top Performing VIP Contractors Top 10 Performing VIP’s will be: • Top 5 Veteran VIP’s – based on # of installations • Top 3 Rookie VIP’s – based on # of installations (1st year in program) • Best Performer – best all around marketer of their company and Lochinvar products • Overall Installation Contest Winner

  6. Monthly Installation Showcase

  7. Marketing Support Materials VIP Contractor Packet Introduction Letter VIP Program Overview Lit. KNIGHT Homeowner Literature KNIGHT Contractor Literature KNIGHT Product DVD Case Study

  8. Marketing Support Materials Stocking Distributor Materials • VIP Packets • KNIGHT Product DVD • KNIGHT Literature • KNIGHT showroom poster • KNIGHT banner • “Ask About Becoming a VIP” Door Sticker Ask About Becoming a

  9. VIP Contractor Program + 19% +154% +156% + 16% + 55% +111%

  10. Rewards Trip for 10 Top Performing VIP Contractors Top 10 Performing VIP’s are currently being notified: • Top 5 Veteran VIP’s – 1st place has 86.2 Credits • Top 3 Rookie VIP’s – 1st place has 182.9 Credits • Best Performer – Judging is in process • Overall Installation Contest Winner – Judging is in process

  11. Marketing Materials CREST Product Power Point & Introduction Video with build up animation & Sequence of Operation

  12. Marketing Materials Power Point & iPad SMART TOUCH Simulators

  13. Marketing Materials Intro Video from the ASHRAE Show & Other Product Images

  14. Marketing Materials Mike Lahti has a couple more nice marketing pieces to share with you before you leave.

  15. Extended Service Agreements

  16. New Product Literature To be distributed at the time of production for each product

  17. Corporate Brochure

  18. Corporate Brochure Available in May 2011

  19. Corporate Advertising Corporate Brochure inserted into several pubs in June.

  20. QR Codes • Quick Response Codes allow potential customers to dig in a little deeper and learn more about what we are advertising. • Expect to see more of these and other exciting marketing tools being used in the future.

  21. Local Trade Show Support Contact Jennifer VanHook to coordinate materials for your local show

  22. Upcoming 2010 Corporate Trade Shows ICA (Car Wash Show) May 2-4, Las Vegas NAOHSM May 25-26, Hersey, PA Intersolar North America Jul 12-14, San Francisco Greenbuild Oct 4-7 Toronto, Canada Solar Power Oct 17-20 Dallas, TX

  23. Promo Catalog

  24. Marketing Resources

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