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Shared campaign materials. TV-commercials on national and regional networks Radio-commercials on national and regional networks Billboards along highways and local roads Advertising on busses and trucks Advertising in special interest magazines Flyers and folders
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Road safety campaigns in The Netherlands Shared campaign materials • TV-commercials on national and regional networks • Radio-commercials on national and regional networks • Billboards along highways and local roads • Advertising on busses and trucks • Advertising in special interest magazines • Flyers and folders • Posters for schools and offices • Give-aways • Internet site • Press releases and meetings
Road safety campaigns in The Netherlands Campaign execution What does it look like in practice?
Road safety campaigns in The Netherlands Poster seat belts 2005
Road safety campaigns in The Netherlands Seat belt action on primary school
Road safety campaigns in The Netherlands Billboard seat belts 2007
Road safety campaigns in The Netherlands Poster issue alcohol/BOB winter 2005
Road safety campaigns in The Netherlands Poster issue keeping distance
Road safety campaigns in The Netherlands Billboards keeping distance and speeding on highways 2008
Road safety campaigns in The Netherlands Outdoor advertising bicycle lighting
Road safety campaigns in The Netherlands Regional bus advertising Utrecht