1 / 6

My Target Audience

My Target Audience. Here is an example of the type of person I would be marketing my magazine towards. She is a 16 year old girl, who’s interested in music, shopping and being with her friends. She also likes to spend a lot of time on social networks (such as Facebook). Wall. Photos. Flair.

josephinedrake
Download Presentation

My Target Audience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. My Target Audience • Here is an example of the type of person I would be marketing my magazine towards. • She is a 16 year old girl, who’s interested in music, shopping and being with her friends. • She also likes to spend a lot of time on social networks (such as Facebook)

  2. Wall Photos Flair Boxes Izzy Smith Logout Wall Info Photos Boxes Basic Information Networks: Chichester High School Sex: Female Birthday: May 17 1998 Hometown: Chichester, Sussex Relationship Status: Single facebook View photos of Ellie (175) Send Ellie a message Poke Personal Information Activities: Shopping, Netball, Concerts Interests: Movies, Fashion, Music, Favorite Music: Bastille, Ellie Goudling, Katy Perry, Taylor Swift, Rihanna, The 1975, Beyonce, Disclosure, Rudimental, Lorde, Little Mix Favorite Movies: Mean Girls, The Notebook, Twilight, The Proposal, 27 Dresses, 50 First Dates, Dear John, Dirty Dancing Favorite TV Shows: Friends, Made in Chelsea, Celebrity Juice, Big Bang Theory, How I Met Your Mother, The Midnight Beast Favorite Books: Twilight, Angus Thongs and Perfect Snogging, Confessions of A Shopaholic, The huHger Games, Perfect Chemistry, All American Girl Information Networks: Chichester High School Birthday: May 17 Hometown: Chichester, Sussex Izzy Smith is excited for tonight! Contact Information Photos 6 Albums Email Address: Izzy.smith98@hotmail.com Phone Number: (+44) 7630182736 The Girls Updated last Tuesday Bastille Live!Updated one month ago

  3. Wall Photos Flair Boxes Izzy Smith Logout Wall Info Photos Boxes Write something… Share facebook View photos of Izzy (175) Izzy Smith Is excited for tonight! March 7 2014 Send Izzy a message Poke Ellie Kennedy Only one week until shopping trip with Izzy Smith!!March 6 2014 Information Networks: Chichester High School Birthday: May 17 1998 Hometown: Chichester, Sussex Izzy Smith Is excited for tonight! Izzy Smith Off to the cinema to see Spiderman! March 1 2014 Izzy Smith added 3 new photosBastille were sooooo good last night! With Ellie Kenedy and Holly White February 24 2014 Friends Ellie Alex Maisie Izzy Smith Really don’t want to get up for school tomorrow  February 18 2014 Jack Jess Amaani

  4. Why My Magazine Would Suit Her • My magazine includes up-to-date news on the public’s current favourite artists- which are hers too. • As she spends a lot of time on social networks, the web 2.0 side of my magazine would suit to her as she would regularly see updates from the magazine and this would be an excellent way to market my magazine to her, and others similar to her

  5. There is also a fashion section which would suit her, as we can tell she has an interest in fashion and enjoys shopping with her friends. • She likes going to gigs and seems like she would to be updated when her favourite bands tour, so the gig adverts in my magazine will be of use to her, and so will the social network updates if she chose to follow them.

  6. How I would market to her and others like her. • I would use social networks to promote the print and digital magazine as these updates are more likely to be seen by people her age and lifestyle, so therefore it would be easier to reach my audience in a way that is convenient for them. • I will put more emphasis on the features most in demand to appeal and stand out to my audience

More Related