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Triple-win:

Triple-win:. Triple Win: Corporate Partnerships that Benefit The Salvation Army, the Corporation, and the People We Serve. Corporate Giving Trends. Companies are driving toward restoring giving to pre-recession levels 60 percent of companies increased total giving since 2009

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Triple-win:

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  1. Triple-win: Triple Win: Corporate Partnerships that Benefit The Salvation Army, the Corporation, and the People We Serve

  2. Corporate Giving Trends • Companies are driving toward restoring giving to pre-recession levels • 60 percent of companies increased total giving since 2009 • 48 percent of companies increased giving by more than 10 percent • Of the companies that saw increases in giving from 2009 to 2011, direct cash was the most prevalent form of giving

  3. Corporate Giving Trends • 53 percent of corporate foundations anticipate increased giving in 2012; an additional 16 percent anticipate no change • Between 2010 and 2011, overall foundation giving grew 2.2 percent compared to a 6 percent increase in corporate foundation giving

  4. Corporate Giving Trends • Corporate giving is increasingly focused • Employee matching gift and engagement programs are high priorities • International giving is on the rise, largely driven by significant revenue growth abroad

  5. Triple-win Partnerships • The corporation, The Salvation Army, and the people we serve • Corporate win: • HUGE PR tool • Employee engagement • Cobranding • Increased community vitality • Tax incentives

  6. The Changing Face of Fundraising

  7. Approach a company as a partner, rather than a funder Honor the gatekeeper Cash isn’t always King and the Millionaire really may live next door Share your obstacles Be flexible with your request Relationship Fundraising

  8. Persistence pays off – but know when to walk away Be strategic Maintain the relationship on their terms Relationship Fundraising

  9. Cause-related Marketing Product Sales Purchase Plus Cobranded events Social or public service marketing

  10. Opening the Door • Existing resources • Corporate partners, advisory board/committees, donors, and a donors passion • Identify your doughnut • Kroc Centers • Disasters • “Big Ideas” • Events

  11. Making the Ask • Determine your ask • What is the corporate win? • Give them what they ask for—no more, no less • Concise, compelling, and concise

  12. Triple Wins • Target • DQ Grill & Chill • Denali Moose Tracks • Best Buy • Buffalo Wild Wings • Caribou Coffee • MorseKode • Polaris Industries

  13. For Discussion… • How do we collectively respond to the globalization of corporate partnerships? • What steps can we take to encourage leadership to embrace our response? • How do we accomplish the above while maintaining our local autonomy and authority?

  14. Best Practices and Triple Wins

  15. Resources • LinkedIn Group: “Salvation Army USA Grantwriters”http://www.linkedin.com/groups?gid=4158305&mostPopular=&trk=tyah • Grantwriting in a New Media Landscape: Forum on Policy & Procedures and How They Might Improve • Committee Encouraging Corporate Philantropy: http://www.CorporatePhilanthropy.org

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