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The German HD Forum Situation in Germany. Dietrich Westerkamp German TV-Plattform WG „HDTV and Image Quality Improvement“. TV-Plattform Organisation. Founded in 1991 as German HDTV Plattform All major stakeholders Broadcasters (public, private, payTV)
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The German HD ForumSituation in Germany Dietrich Westerkamp German TV-Plattform WG „HDTV and Image Quality Improvement“
TV-Plattform Organisation • Founded in 1991 as German HDTV Plattform • All major stakeholders • Broadcasters (public, private, payTV) • Service providers (cable, satellite, telco) • Industry (professional, CE) • Regulators • 4 active working groups • MHP, DVB-T, PVR, HDTV and Image Quality
HDTV and Image Quality • Group initiated February 2004 • Divergence in goal setting • HDTV introduction as soon as possible • Improvement of SD for large screens first • Informal links • EBU/B TQE • EICTA • other European HD Fora (UK, F)
Achievement 1 • HD ready labelling • This discussion started here • Quickly brought to European level
Comparison of HDTV Displaysat IRT laboratories, Munich • CRT, DLP, LCD, Plasma • Loewe, Metz, Panasonic, Sharp, Sony and Thomson • 40” class, YUV, SCART
Achievement 2 • Expert viewing of HD displays • Displays could show SDTV source signals in good quality, only some technology related remaining artefacts • Large flat panel displays show coding artefacts clearly and annoying • An end-to-end HDTV signal chain results in a clearly visible improvement of the image quality
Interoperability discussion • The group has the following consensus on interoperability • HDTV introduction will start with set-top boxes • Highest efficiency technologies will be used • DVB-S2, DVB-C (256QAM), MPEG4/AVC (H.264) • Products designed to also receive today´s signals(DVB-S, DVB-C, MPEG2) • Free-to-air broadcasters request a conclusive clarification of the licensing situation • No consensus on scanning standard possible • Displays as well as STB will support both • 720/50p, 1080/25i
Statement of PSB • Improvement of SDTV takes priority • additional transmission capacity per programme • number of 16:9 programmes to be increased • HDTV-Production • today, first HDTV-Productions to substitute film • distribution down converted to SDTV • HDTV-Distribution • analogue switch-off comes first • SDTV/HDTV simulcast scenario to be defined
Current PlanningsPremiere Fernsehen AG • Timing • Premiere announced to start HDTV-serviceson November 1, 2005 (starting with satellite) • Premiere HDTV-Services • Premiere will start with 3 HDTV-channels, including fiction, sports an documentation-content • Premiere HD-technology-strategy • Premiere HD-STBs will be based on H.264 and DVB-S2 and will support 720/50p and 1080/25i • Premiere will support the “HD ready” initiative forHDTV-displays from EICTA