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Unit Six

Unique and unconventional. Unit Six. Para.1 1. 从事 ; 参与 2. 化妆业 3. 实现 4. 某种类型 5. 煽动性且花费昂贵的广告活动 6. 抗衰老面霜 7. 用昂贵包装呈现 8. 使产品的成本翻了一番. engage in… the cosmetics industry come true a certain type of persuasive and expensive advertising campaigns anti-ageing creams

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Unit Six

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  1. Unique and unconventional Unit Six

  2. Para.1 1.从事;参与 2.化妆业 3.实现 4.某种类型 5.煽动性且花费昂贵的广告活动 6.抗衰老面霜 7.用昂贵包装呈现 8.使产品的成本翻了一番 • engage in… • the cosmetics industry • come true • a certain type of • persuasive and expensive advertising campaigns • anti-ageing creams • are presented in expensive packaging • double their cost

  3. Para.2 1.确保 2.因…而中毒 3.因…而弄瞎双眼 4.被证实不安全 5.极有可能被起诉 6.化妆产品 7.包括强灌 8.将产品涂抹到… 9.把产品滴进… 10.那些无助的动物 • be sure that… / ensure that… • be poisoned by… • be blinded by… • proven unsafe • is likely to be sued • cosmetic products • include force-feeding • apply the product to… • drip it into the eyes • the hopeless animals

  4. Para.3---5 1.美体小铺 2.一位令人惊叹,打破传统的妇女 3.无视所有已被接受的规则 4…是不道德的. 5.用简单诚实的语言 6.禁止使用美女照 7.宣传健康 8.一种续装和回收服务 9.一个“续装吧” 10.允许某人做… • The Body Shop an amazing,unconventional woman ignore all the accepted principles • It was immoral to … • in simple,truful language • ban images of beautiful women • promote health • a refilling and recycling service • a ‘Refill Bar’ • allow sb. to do sth.

  5. Para.6--8 1.拒绝做… 2.开展反对动物实验的运动 3.资助对…的研究 4.测试产品的安全性 5.一个全球产业 6.起初 7.赢得广泛的公众知名度 8.开展环保运动 9.鼓励所有的员工参与当地的运动 10.生意的唯一目标 • refuse to do... • campaign against animal testing • fund research into… • test product safety • a global business • at first • attract wide publicity • hold pro-environment campaigns • encourage all her staff to take part in local campaigns • the only aim of a business

  6. Scanning: • . • The body shop • Describes its products (1)_____________________. • (2) _____________________ is unimportant. • (3) _____________________ on advertising. • Supports (4)_____________________________. in simple, truthful language Thinks packaging Doesn’t spend money pro-environment campaigns

  7. Scanning: • The body shop • Describes its products (1)_____________________. • (2) _____________________ is unimportant. • (3) _____________________ on advertising. • Supports (4)_____________________________. make you look younger and more beautiful Use persuasive and expensive advertising Present products in expensive packaging Test many cosmetic products

  8. P1 P2 P3 P4 P5 P6 P7 • The cosmetics industry sells dreams with persuasive and expensive advertising and expensive packaging. • The body shop, started by Anita Roddick in 1976, is different from other cosmetic companies in many ways, yet is very successful. • She refused to use products which had been tested on animals. • She did not use expensive packaging. She believed in recycling. • It tests some products on animals to make sure they are safe. • Anita explained her products honestly. • She didn’t spend money on advertising. She encouraged her staff to take part in environmental campaigns.

  9. Keys to E2: 1. That they will be made younger and more beautiful, and that all their dreams will come true. 2. They publicize their products through persuasive and expensive advertising campaigns. 3. a. the advertising campaigns to sell them. b. their expensive packaging 4. She thought it was immoral to make false promises about the qualities of her cosmetics. 5. Anita attracted wide publicity by explaining her views and later by holding pro-environment campaigns. 6. She taught them to believe that profits, although important, are not the only aim of a business.

  10. Phrases 从事 承诺做… 实现 确保… 可能做… 在…上测试 把… 抹/涂在 …上 把…滴入… 无视所有已被接受的规则 • engage in • promise to do / promise that … • come true • be sure that…/ ensure that … • be likely to do … • test … on… • apply … to… • drip … into… • ignore all the accepted principles

  11. 对…作出虚假承诺 拒绝做… 一个全球产业 吸引广泛的公众关注 开展环保运动 鼓励某人做… 尽心竭力 在…岁时 • make false promises about… • refuse to do … • a global business • attract wide publicity • hold pro-environment campaign • encourage sb to do … • devote oneself to … • at the age of…

  12. At first by explaining her views and later by holding pro-environment campaigns With persuasive and expensive advertising campaigns Banning images of beautiful women in her shops, she promoted health, not beauty Pictures of youthful girls Packaging unimportant to her, she started a refilling and recycling service expensive packaging It also has funded research into alternative ways of testing product safety Animal- testing

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