Sport Club Marketing and Advertising Workshop

1. Sport ClubMarketing and Advertising Workshop April 7, 2011

2. Announcements • Final Meeting: *Mandatory* • April 27, 2011 • Weather • Summer practices? • Home Schedules for Fall

3. Objectives • After the workshop, participants should be able to: • Identify and compare current marketing efforts with other clubs • Describe the different types of marketing • Apply different types of marketing to club marketing plan • Implement a marketing plan for 2011-2012 school year

4. Starbursts Your Name What Club are you in? Pink: Share one marketing tool/event your club has used in the past that you think was successful? Red: What is one thing you would like to take away from this workshop? Orange: What is one marketing “idea” that you would like to try, but never have for any reason? Yellow: Share one marketing tools/events in the past that have not been successful. None: How does your club connect marketing to fundraising? Recruitment?

5. Types of Marketing and Advertising As a group, let’s discuss different types of marketing and the pros/cons associated with each one on this campus.

6. Types of Marketing and Advertising • Print • Northern Star, flyers, handbills, CHALK • Pros: Depending on placement – lots of students will “see”, easy to do • Cons: Could be costly, Proper location (where are the students) • Online • Website, Blogs, E-Calendar • Pros: Could be free, easy place to deliver large amount of information • Cons: Could be costly, hard to get students to your page without other marketing efforts

7. Types of Marketing and Advertising • TV/Radio • B95, NIU 90.5, Channel 20 • Pros: If using NIU channel 20 – cost is free • Cons: Radio and TV commercials cost $$$$$ • Social Media • Facebook, Twitter, MySpace, LinkedIn • Pros: FREE! High usage by college students! • Cons: Can not guarantee students will “follow or like” • Direct Mail • Cons: COSTLY! • In person (Tabling Events, Free Speech Area) • Pros: Free, Get to meet students face to face to answer questions • Cons: Some students may be intimidated or shy to ask questions

8. Print Marketing/Advertising • Northern Star • Printed daily – Read by thousands of students • Ad space could be costly • Willing to write articles on Sport Clubs for Sports Section • Should notify Rhonda or Clint when an interview is requested, because they will misquote you • Should use for: Recruiting or marketing an upcoming event such as a fundraiser or home games/competitions

9. Print Marketing/Advertisingcontinued… • Flyers/Posters and Handbills • Can not be larger than 24” x 24” • Sponsoring organization needs to be included • Example: “Sponsored by Women’s Lacrosse, Contact Kara Lynn at 815-753-9462” • If you are SA funded, must included on flyer/poster: “SA Allocated and Open to All” • Any sponsors listed or logos place on flyer should not be bigger than 1/3 of the poster/flyer and should be place on bottom 1/3 of poster/flyer

10. Print Marketing/Advertisingcontinued… • Flyers/Posters and Handbills • Posters/Flyers must be placed on designated bulletin boards around campus • Placing materials on bare wall, glass, artwork, elevators, sidewalks, bus shelters, light poles, and garbage cans will be removed. • Only one flyer/poster per board • May not cover any other flyers/posters • In Res. Halls, give posters to main desk, they will post them for you based on their policies. • May hang 8” x 10” flyers in Huskie busses within the overhead advertising frames

11. Print Marketing/Advertisingcontinued… • Flyers/Posters and Handbills • If using NIU computer labs, printing is free. To order a mass number of flyers, using your account number, Rhonda or Clint can order flyers from Document Services for you. Please see Clint for associated costs and fees for this. • Clint and Rhonda are available as a resource to help improve your marketing and advertising efforts. Use both of us to edit and offer suggestions for improvements. • Computer available at Recreation Services for club use to create flyer. (However, only when Clint is in office, but is flexible)

12. The Good, The Bad, The Ugly • Flyers that have been created will be shown. • What is good about each one? • What is wrong? • Does anything catch you eye/attention? • How would you change it? • Is anything missing? • Would you use this flyer?

13. Print Marketing/Advertisingcontinued… • Flyers/Posters and Handbills • STAMP – approval at Rec or SA – we have a stamp, just waiting on approval from the “higher ups” for clubs to use it. • Chalk Talk! • Washable, Non-Toxic chalk only • Only to be used on sidewalks – no walls, bricks, or stairs • “Stuff” mailboxes, student organizations or student mailboxes

14. Online Marketing/ Advertising • E- Calendar • Can be used to post practices, games, tournaments, fundraising, and recruitment events • Notifications are emailed to students through NIU Today about today’s events • Free to use

15. How to use the E-Calendar Go to www.niu.edu Click Calendar on the top right hand corner of the page Click Login on the right hand side of the page underneath

16. Enter your NIU Username and Password • Click Submit An Event on the top of the page

19. Online Marketing/ Advertising continued… • Websites • Where to host free websites: • Google Sites • Home Teams Online • Weebly • Tripod • Should contain the following: • Club Bio, Updated rosters, updated contact information, team goals/objectives, schedules/calendar (practices, games, tournaments, fundraising, recruitment), photos/videos, place for guests to contact you, place for sponsors logos. • The way you present your website to others is a great representation of your club.

20. Online Marketing/ Advertising continued… • Websites • If clubs does not keep website up to date, the link from Sport Clubs page will be removed. • Check for grammar and flow. • Clint and Rhonda are available to help! • Camera • Recreation Services has a professional camera that can be used to take club group or activity pictures. • Schedule time with Rhonda or Clint to come and take pictures! • More pictures helps your club be attractive to potential members!

21. Club Website Examples • Not so great Example: Ultimate Frisbee – University of Illinois Chicago • http://www.funkultimate.com/FunkUltimate/Home.html • Great Example: Paintball Club – SIUC • http://www.paintballclub.rso.siuc.edu/index.html

22. TV- Housing and Dining Channel 20 Less than 25 words Must be submitted to Sport Club GA ONE MONTH in advance of Event Slides run for 10 seconds Can not run longer than 15 days S.C. GA passes slides to Marketing GA who submits to Housing and Dining

23. Sport Clubs Lacrosse Contact: Dave Jasper (niulacrosse@gmail.com) For more information, please visit www.recservices.niu.edu

24. Sport Clubs Water-ski and Wakeboard Contact: Holly Kulovitz (niuwaterski@gmail.com) For more information, please visit www.recservices.niu.edu

25. Social Media • Facebook, Twitter, MySpace, LinkedIn, etc.. • No set social media guidelines for the university • You are a representative of NIU, Recreation Services, SA, and your club • Keep it appropriate • Keep it relevant (Club stuff only)

26. In person • Tabling Events • Can set up a table at Rec almost any time • Can request to set up tables at DuSable, Wirtz, and Holmes Student Center • Free Speech Area – MLK Commons • Creative Ideas • Friday Fest/ Huskie Bash Involvement, Fall Organizational Expo, Sport Club Showcase, Any outside the box ideas (Men’s Volleyball sets up volleyball nets in central park during the Huskie Bash) • Any other Original Ideas – More creative the better!

27. Marketing Plan • Create a written plan • Include the following: • All marketing ideas/attempts planned for the year • Start and end dates for events • Start and end dates for marketing strategy

28. Example • Men’s Poker Club • Our events: • Oct. 15 – Tournament (Large) • Feb. 15 – Tournament (Large) • Weekly small practices/games • Recruitment BBQ on Sept. 15 • Fundraising Pizza Sales on Nov. 15 and March 15 • Marketing Ideas: Flyers, poker game outside of DuSable, channel 20 slides, article in Northern Star, Facebook group, and E-Calander • WHEN SHOULD MY GROUP PLAN TO IMPLEMENT THESE?

29. Other Marketing Ideas • Club BBQ • Hold a Bags tourney or some other fundraiser on campus • Word of Mouth (The best marketing tool – research proven) • Host a 1 week workshop for beginners – to see if they like it. • Get your veteran players involved • Recruitment video posted to your website - http://www.youtube.com/watch?v=5kaX5TaMUbM • BE CREATIVE! THINKING OUTSIDE THE BOX WILL MAKE YOUR CLUB’S MARKETING A SUCCESS.

30. Closing Rolling Dice Check Up Any Questions? Please return all pens, paper, and evaluation forms to the front of the room. THANK YOU!