Presented by Jodi Rudick  advisorsmarkting

1. The Economy Stinks! Your Marketing Shouldn’t Download complete handouts from this session at Jodi’s blog: www.littleredsbigideas.typepad.com Presented by Jodi Rudick  www.advisorsmarkting.com *And Practically FREE

2. Economic Impact?

3. 7 Marketing TypesDiscover Your Inner Marketer • Quiz

4. How well do you agree with these statements? I am an experienced, seasoned and successful marketer knowing how to track. analyze and apply trends. I can write a marketing plan with little effort. Marketing Manager: Possible Projects • Expand the marketing toolkit and share with others using new and emerging methods • Conferences • Workshops • On-line social networking site • Email lists • Evaluate effectiveness of Current Marketing tools, report findings to others • Develop cross-marketing partnership • Help create an updated media list • Develop methods to collaborate and inspire creativity in others • Facilitate marketing conversations with those less experienced marketers in your local area • Reinforce need for visual consistency

5. How well do you agree with these statements? I am a very strong and capable writer and always follow-through on written assignments. I have experience working with the media. Wonderful Writers: Possible Assignments • Track online stories that pertain to youth oriented issues • Add your comments and promote the Camp Fire Centennial in online “Comment Boxes • Write letters to your editor • Write and send a press release announcing news, celebrations, studies, milestones • Broaden and expand your media list to include school, community and faith-based newsletters • Encourage members and alumni to write stories, poems and songs promoting Camp programs and branding messages

6. How well do you agree with this statement? I am an innovative, creative programmer and thrive on developing new events, ideas and activities. Programmer: Possible Projects • Create contests to inspire current and former Camp customers. Advocates, members to share photos, stories, videos about their experiences and memories • Get creative – Develop (and share) games, events and activities that tie into the “Call to Action” messages

8. Comment box appears at the end of almost all online articles

10. Comment box appears at the end of almost all online articles

11. How well do you agree with this statement? I love talking to new people any chance I get and especially love talking about Camp Fire – even to perfect strangers. Power Schmoozer: Assignments • Tell the Camp Story to anyone who will listen • Seek-out influential marketing gatekeepers • Help alumni reconnect to their Camp roots • Attend professional and personal networking events and functions as a Camp representative • Give your NEW business cards freely • Wear apparel bearing the Camp Logo • Follow-up as requested with new contacts and connections

12. How well do you agree with this statement? I’m great at motivating others and rallying the troops. As a leader I am passionate and enthusiastic. I know how to bring out the best in others and am not afraid to delegate. Motivational Leaders: Possible Activities • Develop a marketing communications team to promote the Camp Brand • Assess skills and strengths of team/committee members • Match members with activities/tasks they’ll enjoy • Set specific goals for those on your team • Use technology to stay in touch with committee members • Create an incentive program to reward those who meet and exceed goals and expectations

13. How well do you agree with this statement? I am a very active and proficient online “social networker.” (Facebook, Chatrooms, IM, YouTube, LinkedIn, FlickR, Twitter, blogging, texting, etc) Digital Dudes and Divas • Establish online groups on social networking sites specific to your local region • Introduce new media to less savvy members • Demonstrate ways to use various file sharing and social networking sites • Join groups, comment and link to those connected to Camp– both directly and indirectly • Develop an email list • Capture cell phone numbers (permission-based only) for text and mobile marketing • Upload print ads and posters to appropriate web sites

16. How well do you agree with this statement? I am super-organized and detail-oriented. I can manage deadlines and simultaneously juggle multiple projects, requests and personalities. Organizer: Possible Assignments • Develop timelines and deadlines • Communicate with others to insure they are following through with assignments and activities • Create a community-wide event schedule to avoid overlapping events • Offer to assist with administrative duties whenever possible • Remember that creative thinkers are often “organizationally challenged.” Offer to partner with creative team members. • Mail print ads to media list developed by Marketing Manager

17. How well do you agree with this statement? I understand money and finances. I know how to measure ROI and can insure that products are “profitable” and investments pay off. Financial Wiz: Possible Assignments • Develop Marketing Budget • Help measure ROI (Return on Investment) • Evaluate marketing options based on CPMI (cost per thousand impressions)

18. The Power of Two’s • Write down two things you want to do before • The end of next week • The end of December • This time next year

19. A Word from Walt -- Do what you do so well that people can’t help but say great things about you!

20. Save 30% Today Only $20 But I only have 4 copies left! First come, first serve. Thank you for inviting me to your conference! Don’t forget to turn in your white forms for FREE webinars, electronic copies of handouts AND chance to win cool prizes. Yes! I do affordable In-house Training Do you need a Marketing Plan or a The Marketing Makeover