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The speech that John Kennedy could never deliver personally is recreated with AI technology for The Times& Find Your Voice campaign.
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Cannes Grand Prix winner ‘JFK Unsilenced’ –The Legend’s Last Speech Recreated Fifty-five years ago, this was the speech that was intended to be delivered at the Dallas Trade Mart by iconic orator and 35th US President John F. Kennedy, but was assassinated on the way to the venue on November 22, 1963. But with today's strong technology, Agency Rothco and The Times have proven that a voice can never be missed and a new insight on JFK's death news could be shared. This year's winner of the Innovative Data Grand Prix award from Cannes Lions, the spot was covered by 59 countries around the world, and had an editorial scope of over one billion. The commercial also won One Shows, D&AD Pencils and Gold, Silver and Bronze Lions, in addition to the Grand Prix. The result is the world's first AI audio synthesized speech generated with data only, and a positive campaign for The Times 'Find your Voice.' The publishing house wanted to be known as a popular medium that suitably reflects every specific voice. This never-seen-before innovation in sound engineering that revered the legacy of a world-renowned figure and one of the greatest orators of all time helped the news brand achieve its voice in the multitude with a master digital storytelling.
In this powerful address, JFK encourages his beloved people to distinguish between "rhetoric and fact" and "to exercise strength with wisdom and restraint" so that the nation may "meet the ancient dream of peace on earth and good will toward men in our time and for all time." Participants at the packed Trade Mart were saddened and dismayed that fateful day in 1963 when they heard about the death of JFK as they waited for his great speech at the venue. Look at what happens when an attendant listens to JFK recite his final speech about what will lead America on the road to freedom, 55 years after his death. The original article is published here : https://bit.ly/39Hpj3v