660 likes | 693 Views
HOW TO BUILD AN EFFECTIVE REEL. FOR VIDEO FREELANCERS. NOTE:. NOTE:. DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY. NOTE:. DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY.
E N D
HOW TO BUILD AN EFFECTIVE REEL • FOR VIDEO FREELANCERS
NOTE: DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY.
NOTE: DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY. IMAGES + MUSIC DOESN’T ALWAYS WORK
EDITORS, DIRECTORS, ACTORS, CONTENT PRODUCERS HAVE TO BUILD THEIR REELS DIFFERENTLY
EDITORS, DIRECTORS, ACTORS, CONTENT PRODUCERS HAVE TO BUILD THEIR REELS DIFFERENTLY IN OTHER WORDS: NO IMAGES + MUSIC
THE RUNDOWN PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? / WHO’S YOUR AUDIENCE?
THE RUNDOWN PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? / WHO’S YOUR AUDIENCE? PARTS OF THE REEL INTRO: YOUR TITLE / CONTENT & SEGMENTS / CLOSING & CALL TO ACTION
THE RUNDOWN PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? / WHO’S YOUR AUDIENCE? PARTS OF THE REEL INTRO: YOUR TITLE / CONTENT & SEGMENTS / CLOSING & CALL TO ACTION EXAMPLES: BEFORE AND AFTER / FROM A CURRENT ONLINE STUDENT
PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL?
PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? - TO SHOWCASE ONLY YOUR BEST RELEVANT WORK.
PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? - TO SHOWCASE ONLY YOUR BEST RELEVANT WORK. - TO ENTICE POTENTIAL CLIENTS (PRODUCERS) TO COMMISSION YOUR TALENT.
UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE?
UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE? - NETWORK EDITORS AND PRODUCERS WANTING TO COMMISSION YOUR TALENT TO PRODUCE VIDEO PIECES FROM WHEREVER YOU ARE IN THE WORLD.
UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE? - NETWORK EDITORS AND PRODUCERS WANTING TO COMMISSION YOUR TALENT TO PRODUCE VIDEO PIECES FROM WHEREVER YOU ARE IN THE WORLD. - AJ+, NEW YORK POST, DISCOVERY DIGITAL, NATGEO, ETC.
UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE? - NETWORK EDITORS AND PRODUCERS WANTING TO COMMISSION YOUR TALENT TO PRODUCE VIDEO PIECES FROM WHEREVER YOU ARE IN THE WORLD. - AJ+, NEW YORK POST, DISCOVERY DIGITAL, NATGEO, ETC. - YOU HAVE TO STAND OUT AND INTEREST THEM.
UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE
UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE - BE IN THE SHOES OF YOUR POTENTIAL EMPLOYER. WHAT CAN THEY SEE IN YOUR WORK THAT THEY WOULD WANT TO SEE IN THE PIECES YOU PRODUCE FOR THEM?
UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE - BE IN THE SHOES OF YOUR POTENTIAL EMPLOYER. WHAT CAN THEY SEE IN YOUR WORK THAT THEY WOULD WANT TO SEE IN THE PIECES YOU PRODUCE FOR THEM? IF YOU WANT TO WORK FOR NATIONAL GEOGRAPHIC SPECIFICALLY, BREAKING NEWS FOOTAGE WON’T DO ANY GOOD. FIND WELL COMPOSED, BEAUTIFULLY LIT, NATURE FOOTAGE AND SHOWCASE IT.
UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE - BE IN THE SHOES OF YOUR POTENTIAL EMPLOYER. WHAT CAN THEY SEE IN YOUR WORK THAT THEY WOULD WANT TO SEE IN THE PIECES YOU PRODUCE FOR THEM? IF YOU WANT TO WORK FOR NATIONAL GEOGRAPHIC SPECIFICALLY, BREAKING NEWS FOOTAGE WON’T DO ANY GOOD. FIND WELL COMPOSED, BEAUTIFULLY LIT, NATURE FOOTAGE AND SHOWCASE IT. - STAND OUT BY THE QUALITY AND RELEVANCE OF YOUR WORK.
PARTS OF AN EFFECTIVE REEL THE INTRO
PARTS OF AN EFFECTIVE REEL THE INTRO - WHO ARE YOU? DEFINE YOURSELF, YOUR JOB TITLE, YOUR PRODUCT.
PARTS OF AN EFFECTIVE REEL THE INTRO - WHO ARE YOU? DEFINE YOURSELF, YOUR JOB TITLE, YOUR PRODUCT. - ARE YOU A COMMERCIAL OR DOCUMENTARY FILMMAKER? BE SPECIFIC
PARTS OF AN EFFECTIVE REEL THE INTRO - WHO ARE YOU? DEFINE YOURSELF, YOUR JOB TITLE, YOUR PRODUCT. - ARE YOU A COMMERCIAL OR DOCUMENTARY FILMMAKER? BE SPECIFIC - DOCUMENTARY FILMMAKER, VIDEO JOURNALIST, BRANDED CONTENT PRODUCER? EVEN IF YOU CAN DO EVERYTHING, DON’T SELL YOURSELF AS A JACK OF ALL TRADES.
PARTS OF AN EFFECTIVE REEL THE INTRO THINK ABOUT YOUR PRODUCT
PARTS OF AN EFFECTIVE REEL THE INTRO THINK ABOUT YOUR PRODUCT - FEATURE FILMS, BREAKING NEWS VIDEOS, BROADCAST PROFILE STORIES?
PARTS OF AN EFFECTIVE REEL THE CONTENT
PARTS OF AN EFFECTIVE REEL THE CONTENT FOCUS ON YOUR BEST WORK
PARTS OF AN EFFECTIVE REEL THE CONTENT FOCUS ON YOUR BEST WORK - START WITH YOUR BEST IMAGES.
PARTS OF AN EFFECTIVE REEL THE CONTENT FOCUS ON YOUR BEST WORK - START WITH YOUR BEST IMAGES. - DON’T LEAVE “THE BEST FOR THE END” BECAUSE CHANCES ARE EDITORS OR PRODUCERS WON’T MAKE IT TO THE END OF YOUR REEL.
PARTS OF AN EFFECTIVE REEL THE CONTENT BE CONCISE
PARTS OF AN EFFECTIVE REEL THE CONTENT BE CONCISE - THE SWEET SPOT IS ONE MINUTE.
PARTS OF AN EFFECTIVE REEL THE CONTENT BE CONCISE - THE SWEET SPOT IS ONE MINUTE. - IF NETWORK EDITORS OR PRODUCERS HAVEN’T LIKED YOUR WORK IN THE FIRST 15 SECONDS, CHANCES ARE THEY WON’T LIKE YOUR WORK AT ALL.
PARTS OF AN EFFECTIVE REEL THE CONTENT BRAND CREDIBILITY
PARTS OF AN EFFECTIVE REEL THE CONTENT BRAND CREDIBILITY - IF YOU’VE WORKED WITH HEAVY-WEIGHT NETWORKS (NATGEO, DISCOVERY, AJ+) TAKE ADVANTAGE OF THAT.
PARTS OF AN EFFECTIVE REEL THE CONTENT BRAND CREDIBILITY - IF YOU’VE WORKED WITH HEAVY-WEIGHT NETWORKS (NATGEO, DISCOVERY, AJ+) TAKE ADVANTAGE OF THAT. - A NETWORK MIGHT THINK YOU ARE WORTH THE WHILE IF OTHER HEAVY-WEIGHTS ARE ALREADY WORKING WITH YOU.
PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS
PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS - BREAK THE CONTENT OF YOUR REEL INTO SEGMENTS (STORIES, GENRES, PLACES, NETWORKS).
PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS - BREAK THE CONTENT OF YOUR REEL INTO SEGMENTS (STORIES, GENRES, PLACES, NETWORKS). - IDENTIFY ON LOWER THIRD
PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS - BREAK THE CONTENT OF YOUR REEL INTO SEGMENTS (STORIES, GENRES, PLACES, NETWORKS). - IDENTIFY ON LOWER THIRD - NETWORKS WANT TO MAKE SURE THAT THESE ARE PUBLISHED VIDEOS AND NOT JUST MOCK UPS
PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES
PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES - GIVE THE VIEWER (NETWORK EDITOR, PUBLISHER) A SENSE OF WHAT YOUR STORIES ARE ABOUT.
PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES - GIVE THE VIEWER (NETWORK EDITOR, PUBLISHER) A SENSE OF WHAT YOUR STORIES ARE ABOUT. - MAKES IT DYNAMIC AND INTERESTING
PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES - GIVE THE VIEWER (NETWORK EDITOR, PUBLISHER) A SENSE OF WHAT YOUR STORIES ARE ABOUT. - MAKES IT DYNAMIC AND INTERESTING - SHOWS THAT YOU ARE GOOD AT PICKING SOUNDBITES AND EDITING
PARTS OF AN EFFECTIVE REEL THE CLOSING
PARTS OF AN EFFECTIVE REEL THE CLOSING - IDENTIFY YOURSELF