220 likes | 340 Views
How To Build An Effective Network. Presenter: Lisa A. Rozycki, Marketing Director. What is Networking?. Networking is the mutual exchange of help. It’s a process of sharing with another person to meet mutual goals. Building A Network.
E N D
How To Build An Effective Network Presenter: Lisa A. Rozycki, Marketing Director
What is Networking? • Networking is the mutual exchange of help. It’s a process of sharing with another person to meet mutual goals.
Building A Network Networking happens between regular people and has been credited for all levels of success.
Mentoring programs Coalitions Special Interest Groups Quality circles Sensitivity training Power breakfasts and lunches Ex-employee alumni groups Forums Retreats Computerized network groups Networking Opportunities Being Created In Many Ways
Effective Networking • Why and when do you generally network? • What are the ways in which you typically network? • With whom do you generally network? • Are there any networking methods that you’ve heard of but haven’t used yourself?
Establishing Goals • Establish your goals. • Analyzing the kinds of help you will need in achieving your goals. • Building and cultivating your network accordingly.
Networking is Not Selling • It’s all about helping others. • Your goal should be to have your contacts introduce you to their networks.
Whom Can I Help? • Good networkers give before they get
Making It Easy to Get In Touch With You • E-mail address • Phone • Fax • Mailing Address • Web Site
Being Prepared • Opportunity can knock at your door any day of the week, anywhere.
Getting Involved • Get involved in organizations or activities that bring you closer to the circles you need to penetrate.
The Key to Networking • You are only as powerful as the information you can summon and absorb.
The Follow-up • A referral from a client or business associate is a reflection of their judgement as well as a compliment to you and your product or service. • Always thank them in some way.
After the Follow-up • The networking process doesn’t end with the follow-up. • It is important to be more than just a name.
Your network file should include: • Name of contact • Address & telephone # • How you met the person • One outstanding point about the person • Occupation • Date last contacted • Conversation summary • Names of 3 referrals • Dates of follow-up on these 3 referrals • Date of thank-you letter for the referrals • Other
Invest Your Time Now • An hour and a half of planned time each week to build your network. • Make a list of clients, lawyers, bankers, insurance agents and any other potentially worthy contact. • If your list contains less than 50 names, attend association meetings to find more.
Summary of Key Points • Establish Goals • Realize that networking is not selling. • Take the approach, “Who can I help?” • Make it easy to get in touch with you. • Be prepared. Opportunity can knock anywhere, any day.
Summary of Key Points • Get involved in organizations, activities that can move you closer to your goals. • The key to networking is that you are only as powerful as the information you can summon and absorb. • Follow-up • Become a face as well as a personality to the people in your network.
Thank you! Lisa A. Rozycki, Marketing Director Reinsel & Company LLP 1015 Penn Avenue P.O. Box 17008 Wyomissing, PA 19610 Phone: (610) 376-1595 Fax: (610) 376-7340 E-mail: lrozycki@reinsel.com