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2020/1/3

Updated by: Tencent Corporate Marketing and Public Relations Version: Agu.2017 , refer to financial report of Q2 2017 Note: This version is intended to provide an introduction to Tencent; additional information is given for different businesses and BG module. 2020/1/3.

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2020/1/3

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  1. Updated by: Tencent Corporate Marketing and Public Relations Version: Agu.2017, refer to financial report of Q2 2017 Note: This version is intended to provide an introduction to Tencent; additional information is given for different businesses and BG module 2020/1/3

  2. Consumer Value as First Priority 2020/1/3 2

  3. 1 2 3 4 Company Overview Corporate Strategy Corporate Culture and Social Responsibility Global Offices 2020/1/3 3

  4. 1 Company Overview 4

  5. 1 Company Overview Fortune Global 500 Companies 2017 Tencent included Tencent has developed into a leading provider of Internet services in China "Internet+" concept proposed by Pony Ma was included in the National Strategy Report. July.2017 Mobile QQ and Weixin launched game centers Mar.2015 May.2017 Market capitalization over US$ 300 billion Aug.2013 Launched Weixin Sept.2013 Jan.2011 Market capitalization over US$ 100 billion Established Tencent Charity Fund Jun.2011 Launched open platform strategy Jun.2007 Listed on Hong Kong Stock Exchange Dec.2009 Annual revenue over RMB 10 billion Jun.2004 Entered online gaming market May.2005 Launched social networking service Qzone Aug.2003 Tencent was founded Dec.2003 Nov.1998 Launched web portal – www.QQ.com 1999.02 Launched instant messaging service – QQ 5

  6. 1 Company Overview Growth & Diversified Revenue Streams 22.04 (billion USD) 20 Mainly Driven by 2G/2.5G MVAS CAGR 57% Mainly Driven by Advertising, Games and Monthly Subscriptions CAGR 46% Mainly Driven by Monthly Subscriptions CAGR 65% 14.92 15 11.44 10 8.76 6.37 5 4.13 2.84 1.80 1.04 0.55 0.41 0.16 0.10 0.20 0 2003 2012 2004 2005 2007 2009 2010 2011 2015 2013 2014 2016 2008 2006 1RMB = 0.145USD 6

  7. 1 Company Overview Top 5 internet companies worldwide in market capitalization (In US$ billion) 647 650 600 550 493 500 468 450 406 400 400 350 300 250 200 150 91 100 78 72 62 58 50 38 Ebay Tencent PayPal Yahoo Facebook Amazon JD Baidu Alibaba Priceline Google Source: as of Aug. 17th , 2017; 1HKD = 0.128USD 7

  8. 1 Company Overview 7 business groups provide a range of Internet products SNG WXG IEG MIG OMG TEG CDG Social Networking Group Weixin Group Interactive Entertainment Group Mobile Internet Group Online Media Group Technical Engineering Group Corporate Development Group QQ Browser QQ Weixin/Wechat Tencent Games News App Tencent Big Data Financial Tech PC Manager Tencent Literature QQ Mail Security Social Ads Mobile Manager Qzone Tencent Video YYB App Store Tencent Animation Tencent Data Center QQ Music WeChatBusiness Account Tencent Microblog Tencent Location-Based Service Tencent Pictures Tencent AI Lab Tencent Cloud Penguin Pictures Tencent Internet Plus Tencare Doctor Tang Tencent E-Sports Tencent Youtu Lab Kuai Bao 8 April,Tencent Innovation Space

  9. 1 Company Overview Tencent is well recognized globally Interbrand's Best China Brands 2015: Tencent ranked #1 Brandz Most Valuable Chinese Brands 2017: Tencent's brand value US$ 106.2 billion, ranked #1 in China Brandz Top 100 Most Valuable Global Brands 2015: ranked#11 in the world APP Annie the Top 52 Publishers of 2016，Tencent ranked #1 Boston Consulting Group’s 50 Most Innovative Companies 2015:Tencent#1 in china,#12 globally Fast Company’s Most Innovative Companies 2017: Tencent ranked #12 globally Fortune Global 500 Companies 2017 Tencent included 9

  10. 2 Corporate Strategy 10

  11. 11 2 Corporate Strategy Strategic positioning: internet-based technology and cultural enterprise Make AI Everywhere Use Internet to cultivate our heritage and future development AI Pan Entertainment Ecosystem Research Areas Tencent Games China Reading Limited Tencent Animation&Comics Tencent E-sports Tencent Video Tencent Pictures Tencent Penguin Pictures Tencent Music …… Natural Language Processing Computer Vision Speech Recognition Machine Learning Applied Areas Social AI Content AI Game AI Tencent Cloud Open AI platform to empower partners

  12. 2 Corporate strategy "Connection" Strategy Connecting people with people Connecting people with services Connecting people With devices 12

  13. 2 Corporate strategy “Internet Plus”, a new ecology of universal connection Utilizes the internet platform as a transformative technology, infuses ICT with different industries and create new products as well as business models to help the traditional industries evolve Extension in breadth Extension in depth Expand to primary and secondary industries based on the information service industry Penetrate into different aspects of the industry chain Information transmission QQ/Weixin, QQ.com, V.QQ.com, etc. Tertiary industry Secondary industry Primary industry Industrial internet Intelligent manufacturing Agricultural Internet Information + communication: QQ and Weixin Internet+livelihood: Weixin City Service Internet+Healthcare: Weixin Intelligent Hospital Internet+Finance: Weixin Pay, QQ Wallet Internet+Transport: Transport solutions Internet+Retail+Logistics: Weixin shops, JD Internet+Life services: 58.com, Dianping.com Internet+Education: Ke.qq.com, Xdf.cn …… Ad distribution platforms: E.QQ.com. Weixin advertising. Transaction platforms: Tenpay, Weixin payment, QQ wallet Marketing & promotion System support: Tencent Cloud Corporate informatization: Weixin enterprise account, corporate E-mail. Operations & maintenance Tencent big data platform, hardware interface Manufacturing Cyber security is a defense system behind "Connection" Strategy Be open and work as Internet Plus connector Provide massive data access and processing capabilities 3 pillars Security Data Connectivity 13

  14. 2 Corporate strategy 3 layers of Tencent Strategy Objectives Implementation Be open & Create win-win - Connect users with partners - Create win-win for industries · Mobile distribution · Cloud platform · Official account 3 Investment & Cooperation - Penetrate into vertical fields - Leverage partners’ strengths · E-commerce· O2O · Travel/Transportation· Contents 2 Focus on core businesses - Meet needs of users - Create core values · Social networking· Information · Ads · Entertainment · Utilities·Payment 1 Comprehensive payment solutions Embrace mobile internet era Unified login Social graphs 14

  15. 2 Corporate strategy ① Focus on core businesses – keep driving innovation Social networking Entertainment Information Payment Utilities Largest Global user base and revenue with 70.844 billion revenue in 2016 Largest instant messaging software/850 million MAU #1 online payment platform #1 Browser in terms of MAU #1 mobile news platform in terms of DAU China's leading animation and comics platform with 90 million MAU #1 Securitysoftware in terms of mobile MAU China's 2nd largest online video platform Fastest-growing mobile social platform/963million MAU Advanced mobile payment solutions Tencent music APP/100 million MAU #1 in APP store in terms of MAU China 's largest content source, nearly 10 million reserved works China’s largest SNS/606million MAU China's leading E-sport brand with 170 million + competition users 15 Does not do films and television programs in isolation, actively explores new possibilities in the industry

  16. 2 Corporate strategy Key Product QQ the world’s largest multi-terminal IM software QQ's 3 key areas of the future: Audio and video/ multi-terminal/life services Friends And Family Make new friends Strangers Individuals Qzone Tencent classroom Interests Tribes Education 850 million MAU Groups Schools Office Classmates Classmates Colleagues Messaging Service numbers QQ connect, hardware QQ connect, hardware Services Accounts 662 million Smart device MAU Open Business Payment E-commerce, O2O E-commerce, O2O QQ Wallet QQ has connected hundreds of millions of Chinese users in the past 18 years, and will opening its communication, social networking, platform, payment and hardware capacity to create a 24/7 online life. 16

  17. Education Companies WeChat Enterprise Account Public Services Media WeChat Service Account WeChat Subscription Account Transport Hotel Device Interconnection Catering Medical 2 Corporate strategy Key Product WeChat a vanguard in mobile Internet era WeChat is an open platform to connect and lead a brand new lifestyle Provided in +20 languages Available in +200 countries 963 million MAU OF Weixin and WeChat accounts combined 17

  18. 2 Corporate strategy ② Investment & Cooperation - penetrate into vertical fields through cooperation, investment and M&A Increase users’ participation online and offline Enrich one-stop online life platform Expand offerings Professional online medical care service platform #1 taxi platform #1 global mobile tools China’s largest Ecommerce retailer Leading O2O platform for urban and lifestyle services No. 1 website for car trade China’s leading software provider China's largest online fast fashion platform for women Online real estate trading platform Travel service website Technologically advanced smart bike-sharing platform China’s leading digital map content solution provider China’s largest categorized information website China’s largest professional medical website #3 largest search engine Strengthen "Connection" Strategy 18

  19. Tencent Innovation Space is an integrated incubation platform, providing a wide range of services and resources to entrepreneurs. 2 Corporate strategy ③ Be Open and Create Win-Win build an open eco-system of win-win for the industries By September 2016, Tencent Open Platform has connected with over 6 million startup and Tencent Innovation Space landed in 30 locations with 1 million square meters in total. Open Platform Provide support forcooperation Open Mindset Create an open ecosystem with offerings for the partners Tencent provides entrepreneurs with stable, fast and cost-saving public cloud services to lower the threshold of starting a new business and unleash the potential entrepreneurship. 19

  20. 2 Corporate strategy Innovation at the heart of all products Tencent is an innovation-driven company Innovative technology, product and operation modes One the world’s leading companies in innovation • Tencent provides China’s leading cloud computing system in terms of security, size and technology • Approximately over 40% of Tencent’s employees are R&D personnel; Tencent boasts a sophisticated independent R&D system • Tencent holds significant advantages in storage technology, data mining, multimedia, Chinese processing, distributed network and wireless technology • Applied for over 17,000 patents in over 20 countries of the world, ranking No. 1 in China and the 3rd place in the world in terms of patent quantity • Fast Company Most Innovative Companies 2017 Ranked #12 globally • Tencent, highest ranking Chinese company was globally ranked 12th in the listing of the world’s 50 Most Innovative Companies 2015 released by Boston Consulting Group innovation 20

  21. 2 Corporate strategy Global Expansion Investment Tencent Games WeChat Tencent Games implements strategic investment and cooperation around the world WeChat ranks No. 1 in App Store in 15 countries Mail.ru Riot Games Kakao Activision Blizzard Sanook Epic Games Tesla Netmarble Games Other emerging technologies publisher Miniclip 21 Supercell 21

  22. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY 22

  23. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY Corporate culture is vital to Tencent's development Integrity, Proactive, Collaboration and Innovation Values Mission Vision To be the most respected internet company To enhance people's quality of life through Internet services Businessphilosophy Management philosophy Consumer value as first priority Care for the growth of employees 23

  24. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY Tencent has a dynamic and professional team Over 37,000 employees Employee data Average age of employees: 30.08 41.68% of employees are R&D personnel Over 35.84% of employees hold a master's or higher degree 24

  25. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY Tencent values CSR Tencent Foundationis China's first charity foundation in the internet industry Tencent provided an initial capital injection of RMB 20 million with annually commited funding based on profit. Tencent and its staff havedonated nearly RMB 1.9 billionfor 9 years. Build No. 1 village of mobile internet Online Donation platform WeCountry Received donations of RMB 1.7billion from 100 milliondonars and help raise funds for 22,000 public welfare programs of over 4000 NGOsOnline donation platform empowers public welfare via the social networking effect of sharing and communicating Adopting Internet + Countryside mode, Tencent provides a comprehensive set of smart solutions to help villagers to connect information and resources. Tencent Foundation The influential portal to public welfare information Yivideo The most attended public platform Yi Video is a short video that speaks the story of charity. Tencent Charity Hikers To incorporate charities into netizens daily lives. encouraged netizens to donate by walking. netizens made a donation of 2.4 trillion steps, exchanging for more than RMB 309 million. Healthy Games that Protect Kids with the Parents jiazhang.qq.com Growth Guardian Platform is a service product launched responding to the call of the Ministry of Culture's "Guardian Project for Minors Playing Online Games". The platform aims to assist parents when they try to help their kids develop a healthy gaming habit. The guardian functions are available at both PC terminal and Mobile phone terminal. Currently, the platform has accessed over 200 Tencent games.

  26. 4 GLOBAL OFFICES 26

  27. 4 GLOBAL OFFICES Global Offices Offices in China PR Shenzhen Headquarters Tencent Building, Kejizhongyi Avenue, High-Tech Park, Shenzhen Tel:86-755-86013388 Tencent Malaysia 30th Floor, The Gardens North Tower, Mid Valley City, Lingkaren Syed Putra, 59200 Kuala Lumpur, Malaysia Indian partner/Ibibo 11th Floor, Block B, Vatika Towers Golf Course Road Gurgaon Haryana – 122002, India Tencent Korea Shanghai Branch Tencent Building, Tower C, No. 1801 Hongmei Road, Caohejing Development Zone, Shanghai Tel:86-21-54569595 6F Gangnam Finance Center, 152, Teheran-ro, Gangnam-gu, Seoul, Korea, 06236 Tencent Taiwan 37th Floor, Taipei 101 Tower No.7 Section 5, Xinyi Road, Taipei, Taiwan Tencent HongKong Chengdu Branch Tencent Building, Tower A, No.198,3rd Tianfu Street, Hi-Tech Zone, Chengdu Tel:86-28-85225111 29th Floor, 3 Pacific Place, 1 Queen’s Road East, Wanchai, Hong kong Tencent Japan 19th Floor , STEC Building.Nishi-Shinjuku 1-24-1, Shinjuku, Tokyo Tencent America Beijing Branch Yinke Building, 38 Haidian St, Haidian District, Beijing Tel:86-10-62671188 661 Bryant Street, Palo Alto, CA 94301, America Tencent Thailand Muang Thai-Phatra Complex, Tower A, 15-16th Floor, 252/19-20 Rachadapisek Road, Huaykwang, Huaykwang, Bangkok 10310 Thailand Guangzhou Branch TIT Creativity Garden,No 397 Xingangzhong Road, Haizhu, Guangzhou Tel:86-20-81167888 Tencent South Africa 5th Floor, Pinnacle Building, Corner of Strand & Burg Street, Cape Town, 8001, South Africa Tencent South Indonesia Regus Grand Indonesia, Menara BCA 50th floor, Jl.MH Thamrin No.1Menteng - Central Jakarta, 10310 Indonesia 27

  28. THANK YOU JUNE, 2015…… 28

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