1 / 16

Waterfront Festivals

Partnering to keep boaters & public engaged, this annual festival combines boating opportunities with a vibrant waterfront experience. With a history of success, future editions aim to appeal to boaters and the general public over Memorial Day Weekend. The festival features a variety of activities, including a grand opening ceremony, live entertainment, and recreational opportunities on the water. By incorporating a mix of marinas and venues throughout Kitsap County, this event promises a full weekend of fun for all attendees. To enhance visibility, a regional marketing strategy has been proposed, offering commercial spots and online advertising on a popular news network. Discussions around maintenance prioritization emphasize safety and environmental considerations, cautioning against deferring essential repairs. A case study on the Port Orchard Marina highlights the importance of strategic investment in infrastructure to ensure long-term viability and cost-effectiveness.

jreginald
Download Presentation

Waterfront Festivals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Waterfront Festivals Partnering to Keep Boaters and The General Public Interested in Boating (and you marina)

  2. Inspiration The Bremerton Blackberry Festival Annual Event on the Bremerton Waterfront Draws 50,000 People Over Labor Day Weekend

  3. Inspiration Bremerton Marina Grand Opening May 31, 2008 More than 300 visiting boaters and large public turnout for a waterfront celebration

  4. Kitsap Harbor Festival Vision An Event Which Will Appeal to Boaters and the General Public Featuring Opportunities for Water and Waterfront Recreation Memorial Day Weekend “Bookend” Event Bracket the Boating Season

  5. Kitsap Harbor Festival Vision 2009 Bremerton Marina Port Orchard Marina Future Years Silverdale – Brownsville Poulsbo – Kingston Bainbridge Island Other Kitsap Venues

  6. Festival Day One: Friday

  7. Festival Day Two - Saturday

  8. Festival Day Three - Sunday

  9. Festival Day Four - Monday

  10. A New Marketing Experience: TV Regional Festival Calls For Regional Marketing

  11. Northwest Cable News Network • Here is what you get for $7,000 • 446 15-Second Commercial Spots • (May 8th – May 22nd) • “Skyscraper” on NWCN.com Web Site • (166,665 impressions 18-22 May) • KING5.com & NWCN.com Event Calendar • NWCN Roadshow Weather • (8 Airings on Friday, May 22nd)

  12. Questions/Comments/Discussion

  13. Deferring Maintenance To Save Money Only if You Absolutely Have To!

  14. Some Guidelines to Consider • Do not defer any items related to safety or environmental risk. • Consider deferring items related to • Cosmetics • Expansion or Facility Improvement • Other – No Revenue Impact • Other – Impacts Revenue Note: All Have a Future “Cost” Greater Than Today’s “Cost”

  15. Port Orchard Marina A-Float & N/E Breakwater Service Life Extension Project • 2005 Replacement Cost Estimated at $6M – Scheduled for 2012 • Invested $50K to extend service life to at least 2017

More Related