Cost Justifying the Upgrade

1. Cost Justifying the Upgrade(TMCU1-02)Tuesday - 1/23/07,  1:15-2:00pmPresented By:Brandon WeilbacherAastraSenior Director of PLM and R&D

2. Cost Justifying the Upgrade • Why should I upgrade? • Is the time right? • Is the technology ready? • What will the upgrade cost me? • What will the new system save me? • How will the new system make my company more productive?

3. 4 Models of SMB VoIP Hosted: Users access the IP PBX remotely via IP. The hosted PBX is off-site, and managed by a service provider Do-it-yourself: The SMB takes complete control, buying the VoIP system itself, or through resellers, and managing the system. Broadband VoIP: SMB takes the consumer approach, using an analog telephone adapter to access VoIP through a broadband Internet connection. Managed: The IP PBX resides at the company but is managed remotely by a service provider

4. SIP Penetration IP PBX Revenues Source: IDC; Gartner Why Should I Upgrade to an IP PBX? Worldwide IP PBX Market and SIP Penetration Forecast • In the current economic climate, customers migrate to new technology because they need to, not because their favorite vendor, consultant or writer tells them to. • The NEED is to stay competitive by improving employee efficiency, reducing costs, and simplifying operations

5. Is the time right? IP PBXs have changed the SMB PBX Market • Low priced IP PBX systems • Simple to configure appliance systems • Fewer feature activation keys (all inclusive feature sets) • Take advantage of Internet Telephony Service Providers • Many ITSPs are available for very low cost LD around the world • Combine the functions of multiple products • PBX, IP Router, VPN, VoIP Gateway • Technology Miniaturization • The feature set of IP PBX systems increases employee efficiency over the traditional PBX • You can keep your analog phones or upgrade to highly functional SIP phones • Expensive and proprietary digital sets are no longer required • New phones are standards based (SIP), so they are not thrown away when a new system is purchased Price, Functionality, and Investment Protection

6. Is the Technology Ready? • Broadband connectivity is available in most all businesses today • SIP standards continue to evolve but have stabilized allowing product interoperability • SIPconnect- Industry standard way of connecting IP PBXs and Internet Telephony Service Providers • IP PBX systems are currently deployed in countries around the world • IP PBX products have moved past the “beta” phase and are used in many major corporations • 6,000 extensions on Asterisk at Sam Houston State University • Hybrid systems (VoIP and TDM) can be deployed in applications with extremely high QoS requirements • Public safety departments, such as fire, police and hotlines

7. What will the Upgrade Cost Me? • Purchase the new PBX • Usually less than the cost of traditional PBX systems • Fewer feature keys to get functionality means more features and simpler configuration • Many vendors competing for SMB business • Purchase the new phones • Often can reuse existing analog phones • Can purchase industry standard reusable SIP phones • No more expensive proprietary digital sets • Subscribe to carrier services • ITSPs use IP for transport and offer a much cheaper solution to traditional long distance carriers • Fewer local lines/trunks are required from Ma Bell when using VoIP- most calls will be carried over IP

8. What will the Upgrade Cost Me? • Other communications equipment can be eliminated since it is built into many IP PBX systems • IP Router and Firewall • Hold music radio • External Voicemail system • VPN • Buyback credit for the old PBX • In many cases, the legacy PBX can be sold to a second-hand equipment dealer • Installation • Appliance devices install quickly and easily • In some cases, the customer can plug in the cables and the reseller can configure it remotely • Phones are automatically configured once connected to the network • Should lead to a faster and lower cost installation

9. What will the IP PBX Save Me? • Ongoing Costs for Moves, Adds, and Changes • Moves- IP phones can be moved simply by unplugging from one location and plugging in at another- as simple as moving a computer, no rewiring required • Adds/Changes- New users can be added easily by the administrator using browser based GUIs. Can be completed locally or remotely • No more line cards- the IP PBX uses the existing Ethernet switch for connectivity • IT/Telecom staff consolidation in the SMB • Upgrading to Enhanced Capabilities • Using standard protocols, 3rd parties can develop applications that interoperate with IP PBX systems • With competition comes more options and a lower price • Not proprietary

10. What will the IP PBX Save Me? • In new construction, only 1 Ethernet drop is required per office • Most IP phones have a built in Ethernet switch port for connecting a PC • Fewer ports required at the Ethernet switch • Lower long distance costs, especially for international calls • Using an ITSP, costs are a few pennies per minute • Using a direct SIP connection, there is only the cost of the internet connection • Centralized management for remote sites • Truck roll costs are eliminated when making minor changes at remote sites • Physically smaller systems consume less power and require less space

11. Productivity Gains • Simplified administration results in less down time for employees- faster moves/adds/changes • Presence applications can direct calls to the most likely communications device that you will answer. You control how you are reached and by whom • IP phones can be installed in remote locations enabling teleworking applications • Unified Messaging provides easy access to voice messages and faxes via email • IP PBX systems can be integrated with the computer desktop • Soft phones • Microsoft OCS • Hot desking

12. Productivity Gains • IP phones can be programmed to interact with web servers and display downloaded information • Corporate Communications • Weather, News, Stock Quotes • CRM Application integration • Vertical Applications

13. Productivity Gains Use a softphone from your laptop while in a WiFi hot-spot PSTN Internet WiFi Hot spot VoIP turns calls into packet data that can be distributed anywhere on the Internet The possibilities are limitless.

14. Questions? Presented By:Brandon WeilbacherAastraSenior Director of PLM and R&D