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Intellectual Property. Boston College Law School April 23, 2007 Right of Publicity. State Intellectual Property Laws. Different areas Trade Secret Misappropriation Contract Idea Submissions Publicity Moral Rights Trespass Preemption. Midler v. Ford Motor.
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Intellectual Property Boston College Law School April 23, 2007 Right of Publicity
State Intellectual Property Laws • Different areas • Trade Secret • Misappropriation • Contract • Idea Submissions • Publicity • Moral Rights • Trespass • Preemption
California Right of Publicity • Cal Civ. Code 3344 • (a) Any person who knowingly uses another’s name, voice, signature, photograph, or likeness, in any manner, on or in products … or for the purposes of advertising products, … without such person’s prior consent … shall be liable for any damages …” • Common Law Right of Publicity • Appropriation of celebrity’s identity for commercial purposes
Justifications • Utilitarian justifications • Incentive for creativity and achievement • Preserve value of identity as a marker • Prevent consumer deception and confusion • Labor-desert • Reward labor and hard work • Prevent unjust enrichment • Personality theory • Protect interest in controlling own identity
Administrative • Next Class • Finish syllabus