... affordable solutions for a better living

1. ... affordable solutions for a better living

2. Main points • The vision of IKEA • Timeline • Products • Facts & Figures • Criticism

3. The vision of IKEA • A better everyday life • A wide range of products • Low prices • Basing on Swedish home furnishing tradition

4. Timeline I • 1943 IKEA is founded by Ingvar Kamprad • 1945 the first IKEA advertisements appear in local newspapers • 1947 furniture is introduced into the IKEA product range • 1955 IKEA begins designing its own furniture

5. Timeline II • 1956 IKEA begins testing flat packages • 1960‘s - 1970‘s IKEA stores are opened in several European countries, in Australia and in Canada • 1997 introduction of Children‘s IKEA • 1999 IKEA numbers 53,000 co-workers, over 150 stores in 29 countries on four continents

6. Products

7. Facts & Figures I • The IKEA structure: • Inter IKEA Systems B.V. is the owner and franchisor of the IKEA concept • IKEA of Sweden AB is responsible for the entire IKEA product range • IKEA Group includes IKEA retailers, the product development center and trading and wholesale companies

8. Facts & Figures II • Turnover for all IKEA stores 2001: 11,3 billion Euro • Top five sales countries: Germany, USA, UK, France, Sweden • Top five purchasing countries: China, Sweden, Poland, Germany, Italy

9. Facts & Figures III

10. Criticism • Using ecologically incompatible raw materials • Exploitation of the employees in the cheap wage countries • Children work

11. Thanks for your attention!!