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LEADERSHIP. How to Lead in Crisis . Leadership Defined. “The art of motivating a group of people to act towards achieving a common goal.” - Susan Ward, president Cypress Technologies. Example of Leadership in Crisis.
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LEADERSHIP How to Lead in Crisis
Leadership Defined “The art of motivating a group of people to act towards achieving a common goal.” - Susan Ward, president Cypress Technologies
Example of Leadership in Crisis Morgan Stanley, a global financial services firm, was directly in the line of fire in the World Trade Center on September 11, 2001.
Robert Scott, president of Morgan Stanley at the time, found that a range of factors, from disaster contingency plans to the actions of well-trained managers, enabled Morgan Stanley—the largest tenant in the World Trade Center—to come through the disaster with relatively little loss of life. Only six of Morgan Stanley's 3,700 employees who worked in the World Trade Center died in the attacks. Reference: hbswk.hbs.edu/archive/2690.html
That’s a 99.8% Survival Rate • But How’d they do it? They had a plan
“ If you wait for a crisis to begin to lead, it’s too late.”-Robert Scott, Former president, Morgan Stanley
Pre-Crisis • Mid-Crisis • Post-Crisis Strategy
Know your Mission Define your purpose and mission before crisis strikes.
Build Trust From the beginning, build the trust of the people under your leadership by putting their physical and emotional welfare first.
Be Consistent Maintain consistency in your message and tone.
Communicationis key It is impossible to over-communicate in a crisis. Communication is not about making pronouncements; it is giving people the information that they need to feel safe and informed.
Be decisive It is important that those in leadership feel a shared sense of purpose to allow prompt, effective decision-making.
Employ Strategic Thinking Strategic thinking in crisis is crucial. Atypical problems arise in disaster-situations that require innovative solutions.
Manage the Aftermath Crisis management is not over when the crisis ends. Leaders are challenged to help employees cope with trauma and loss. Be proactive. Make moves to help the healing process. (For example, provide grief counselors).
Practice Transparency Management should not be afraid to show employees how the crisis affected them.
Regroup and Re-plan Review your contingency plan after a crisis, making adjustments if necessary.
Pre-Crisis • Know your Mission • Build Trust • Be Consistent • Mid-Crisis • Communication is Key • Be Decisive • Employ Strategic Thinking • Post-Crisis • Manage the Aftermath • Practice Transparency • Regroup and Re-Plan How to Lead in Crisis
“You cannot be a great leader without a great crisis.”-anonymous Presented by: Rachel Anctil, Niles Hastings, Samantha Horne, and Henry Lipscomb Music: Port Blue, Under the Glass Observation Dome