APPEALS FOR JUSTICE

1. ITF: Developing strategic campaigns Campaign tools APPEALS FOR JUSTICE

2. What is an appeal for justice? • A specific type of letter: • addressed to a target • signed by individuals who have the most impact • appeals to the target’s sense of fairness and asks them to investigate • Sufficient signatures are gathered • Name of the organisation is printed under each signature ITF: DEVELOPING STRATEGIC CAMPAIGNS

3. LAN Peru aviation mechanics contract campaign ITF: DEVELOPING STRATEGIC CAMPAIGNS

4. What goes into an appeal? Address: • Name, title, company, and abbreviated address of target Body: • Less than 150 words • Easy for allies to agree with and sign Signature area: • Only leaders of strategically important groups sign Instructions for returning the signed form: • Complete contact details of the union ITF: DEVELOPING STRATEGIC CAMPAIGNS

5. Creating an appeal • The appeal is returned to the union. Use a LIMITED address for the target. • Gather enough signatures before you go public. • Watch spelling. Ask people to print, sign their names and include contact details. ITF: DEVELOPING STRATEGIC CAMPAIGNS

6. Why use an appeal? • Builds a list of allies. • Gets workers involved in identifying allies. • Helps frame the dispute as a social justice issue. • Provides allies with a clear and defined way to show support. ITF: DEVELOPING STRATEGIC CAMPAIGNS

7. Make it easy to sign Think about the most conservative of your allies when you write the appeal. The pressure on the target comes from the collection of signatures, not the wording of the letter. ITF: DEVELOPING STRATEGIC CAMPAIGNS

8. Outline of body of appeal Grace • Begin with the target’s positive contribution Fall from grace • The target has not lived up to their intentions Social justice facts • Use hard hitting dramatic facts • Appeal to a sense of fairness and justice Investigation • Asks the target to use their influence to help solve the problem, or investigate the situation ITF: DEVELOPING STRATEGIC CAMPAIGNS

9. Target Grace Fall from grace Social justice facts Investigation Strategic signatures ITF: DEVELOPING STRATEGIC CAMPAIGNS

10. Target Grace Fall from grace Social justice facts Investigation Signatures form ITF: DEVELOPING STRATEGIC CAMPAIGNS

11. Begin with the positive Sometimes it is difficult to think of good things to say about our targets. Is your target: • a growing and successful company? • a long standing leader in the industry? • do they provide jobs in the community? ITF: DEVELOPING STRATEGIC CAMPAIGNS

12. Which signatures have the most impact? • Community organisations and businesses from a key voting area • “Frequent flyer with ___ airline” • “25 year resident” • “Bank customer” ITF: DEVELOPING STRATEGIC CAMPAIGNS

13. Gathering signatures Workers may be: • customers of banks or stores • members of community and church organisations • voters and community residents • purchasers of a product ITF: DEVELOPING STRATEGIC CAMPAIGNS

14. Distribution The appeal can be: • made into a leaflet • presented to the target as part of a media event • enlarged into a poster or billboard • published in a local or industry newspaper ITF: DEVELOPING STRATEGIC CAMPAIGNS

15. Activity: Creating an appeal for justice Aim: Create an appeal for justice Tasks: Select a facilitator and timekeeper • Decide on a direct or indirect target. • List the strategic allies who might sign. Select allies that will have the most impact. • Draft the body of the appeal (150 words). Include: 1) grace 2) fall from grace 3) social justice facts 4) request for an investigation. • Add the abbreviated address of the target at the top with the signature form and contact details of the union at the bottom. ITF: DEVELOPING STRATEGIC CAMPAIGNS